Why Communication is Crucial in Change Processes

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Six Change Approaches > Forum > Why Communication is Crucial in Change Processes

Why Communication is Crucial in Change Processes
Jeswan SinghPS, Engineer, Malaysia, Member
Communication is a very critical process in today's challenging times. The success factor is proper communication on:
- Why the change is inevitable, and
- Why the support and involvement of all staff is crucial for successful and cost effective implementation.
Often a change champion to drive the process with greater degree of acceptability can do the trick.
Often a change of leadership to a dynamic person at the wheel can make the desired change happen. This can also happen if a critical stage has been reached and doing nothing is not an option anymore. Leaders must make things happen and not watch things happen. Of course we also don't want leaders who don't know what is happening.

Multiple Change Champions
Quang Truong, Professor, Netherlands, Member
It is not only the change champion (could be the CEO) who should take the lead and provide the necessary role model during the process of change, but everybody in the organization should act as change champion / sponsor agent for change.

Communication in the Change Process
Helen Ma, Management Consultant, Hong Kong, Member
Indeed communication is crucial...
That's why we need a comprehensive change and communication plan.
A stacked (stepwise) approach is best. Keep on reviewing the plan during the process.
But don't throw too much information to the stakeholders at one time.

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