How to Anchor the Change (Kotter)? Ideas

Change Phases
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Jaap de Jonge, Editor, Netherlands
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the steps can be enough for the whole initiative to fail. By paying close attention to these 8 steps, you can avoid many frequently made mistakes in changing organizations and avoid wasting a lot of money and effort. According to John Kotter, for an (organizational) change to happen, the eighth and final step is to anchor the changes, integrating it into the core and any process or aspect of the organization. Some ideas to anchoring the change are:
  • Anchor the changes in the corporate culture and values.
  • Keep making efforts to ensure that the change becomes visible in every layer and aspect of the organization.
  • Ensure you keep the commitment and support from formal and informal leaders and managers in the organization (see ).
  • Keep communicating the vision clearly, frequently and everywhere (see ).
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