How to Share / Communicate the Vision (Kotter)? Ideas

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Change Phases > Best Practices > How to Share / Communicate the Vision (Kotter)? Ideas

How to Share / Communicate the Vision (Kotter)? Ideas
Jaap de Jonge, Editor, Netherlands
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the steps can be enough for the whole initiative to fail. By paying close attention to these 8 steps, you can avoid many frequently made mistakes in changing organizations and avoid wasting a lot of money and effort. According to John Kotter, for an (organizational) change to happen, the fourth step is to communicate the vision to make it known throughout the entire company. Some ideas to communicate the vision properly are:
  • Demonstrate the new ways of working. Lead by example (see ).
  • Apply your vision to all layers and functions of the organization (see , ).
  • Communicate the vision clearly, frequently and everywhere (see ).
  • Pay attention to employees' concerns and fears and address any resistance (see ).
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Change Phases
Summary
Forum
How to Secure Short-term Wins (Kotter)? Ideas
🔥How to Anchor the Change (Kotter)? Ideas
How to Consolidate and Keep Moving (Kotter)? Ideas
Best Practices
🥇Kotter's New 8 Accelerators for Strategic Change
🥈Why do so Many Change Processes Fail?
🥉Neglecting the Change Phases
How to Establish a Sense of Urgency (Kotter)? Ideas
Disadvantages of the Kotter Change Theory
Using Kotter After Cameron and Quinn's Competing Values Framework
How is the Change Presented and Communicated?
The Roles of Top and Middle Management in Change
How to Create a Coalition (Kotter)? Ideas
How to Develop a Clear Vision (Kotter)? Ideas
How to Share / Communicate the Vision (Kotter)? Ideas
Kotter's Dual Operating System
Organizational Change: Why Establish a Sense of Urgency First?
How to Clear Obstacles (Kotter)? Ideas
Kotter Change Steps for Political Change
Add Unlearning to Kotter's Change Phase Model
Kotter and Public Sector Change
Our Iceberg Is Melting


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