How to Share / Communicate the Vision (Kotter)? Ideas

Change Phases
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Change Phases > Best Practices

Jaap de Jonge, Editor, Netherlands
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the steps can be enough for the whole initiative to fail. By paying close attention to these 8 steps, you can avoid many frequently made mistakes in changing organizations and avoid wasting a lot of money and effort. According to John Kotter, for an (organizational) change to happen, the fourth step is to communicate the vision to make it known throughout the entire company. Some ideas to communicate the vision properly are:
  • Demonstrate the new ways of working. Lead by example (see ).
  • Apply your vision to all layers and functions of the organization (see , ).
  • Communicate the vision clearly, frequently and everywhere (see ).
  • Pay attention to employees' concerns and fears and address any resistance (see ).
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