How is the Change Presented and Communicated?
Though I believe that with change management substance is important, I believe that form is also important.
That which is first noticeable in the continuum of change is quite often form. With form, I'm suggesting that the way you present change is equally important as change itself
Once presented wrong it can evoke regressive and aggressive reactions. In addition, presentation also addresses the issues of integration of change into all layers of the organization.