Cases of Bisociation. Examples

Bisociation
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Jaap de Jonge
Editor, Netherlands

Cases of Bisociation. Examples

🔥NEW Hi, I am looking for remarkable cases or examples in which new unexplored information, ideas and solutions were discovered using the bisociation approach?
Please enter a reaction...

  Anonymous
 

Examples of Bisociation

Newton was bisociating when, as he sat in contemplative mood in his garden, he watched an apple fall to the ground and understood it as both the unremarkable fate of a piece of ripe fruit and a startling demonstration of the law of gravity.

Cézanne was bisociating when he rendered his astonishing apples as both actual produce arranged so meticulously before him and as impossibly off-kilter objects that existed only in his brushstrokes and pigments.

Saint Jerome was bisociating when, translating the Old Latin Bible into the simpler Latin Vulgate in the 4th century, he noticed that the adjectival form of "evil," malus, also happens to be the word for "apple," malum, and picked that word as the name of the previously unidentified fruit Adam and Eve ate.
Source: edge.org.

  Anonymous
 

Interesting

Let's think of more examples from economics/finance research! Can a joke be the result of bisociation?...

 

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