What is a Strategic Sequence?

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What is a Strategic Sequence?
Stephanie Rodriguez, Member
According to Kim and Mauborgne (2005) a BOS will only work if itís formulated in the right strategic sequence. Without fulfilling one of these, the plan will fail. The sequence laid out by the authors is Buyer Utility, Price, Cost, and Adoption:
1. Buyer Utility. There must be substantial reasons for the public to want to purchase the products of the company before advancing to the next step within a Blue Ocean Strategy (price).
2. Price must be attractive to the customers in order for demand to increase. The right price encourages the customer to want to purchase the product and this increases the companyís presence.
3. Cost. It is important to target the majority of buyers, but also ensure the company makes a profit.
4. Adoption. Lastly and to complete the sequence, there is adoption, which is the marketing (Promotion) of the companyís ideas. The company needs to prepare i...Register

Strategic Sequence of Blue Ocean Strategy
Joseph Reeser, United States, Member
1. The first step in the right strategic sequence is understanding buyer utility and the value a product brings to customers.

Blue Ocean Strategy Sequencing
sharleen, Student (University), United States, Member
1. The first step in the sequence of BOS is buyer utility, this is the reasons why people should buy the product. Without logical ...

What is the Right Price in the Strategic Sequence?
Gaurav Bajaj, Student (MBA), United Kingdom, Member
There is a lot of reference about setting the right price. But what is the right price at which the product must be marketed and how can it ...

The Right Price in the Strategic Sequence
Vivek Hattangadi, Management Consultant, India, Member
The right Price is aligned with MARKET DYNAMICS and BUYER UTILITY.
Does your product have an exceptional utility and a compelling reason for the ...


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