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Strategic Sequence: Best Practices and Pitfalls

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Blue Ocean Strategy
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Best Practices
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Stephanie Rodriguez

Strategic Sequence: Best Practices and Pitfalls

According to Kim and Mauborgne (2005) a BOS will only work if it's formulated in the right strategic sequence. Without fulfilling one of these, the plan will fail. The sequence laid out by the authors is Buyer Utility, Price, Cost, and Adoption:
1. Buyer Utility. There must be substantial reasons for the public to want to purchase the products of the company before advancing to the next step within a Blue Ocean Strategy (price).
2. Price must be attractive to the customers in order for demand to increase. The right price encourages the customer to want to purchase the product and this increases the company's presence.
3. Cost. It is important to target the majority of buyers, but also ensure the company makes a profit.
4. Adoption. Lastly and to complete the sequence, there is adoption, which is the marketing (Promotion) of the company's ideas. The company needs to prepare itself for any rejection from the industry as customers are not easily swayed by a bargain.
 

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2
Joseph Reeser, United States
 

Strategic Sequence of Blue Ocean Strategy

Indeed, 1. The first step in the right strategic sequence is understanding buyer utility and the va... Sign up

 
1
sharleen
Student (University), United States
 

Blue Ocean Strategy Sequencing

Indeed, 1. The first step in the sequence of BOS is buyer utility, this is the reasons why people s... Sign up

 
1
Gaurav Bajaj
Student (MBA), United Kingdom
 

What is the Right Price in the Strategic Sequence?

There is a lot of reference about setting the right price. But what is the right price at which the ... Sign up

 
1
Vivek Hattangadi
Management Consultant, India
 

The Right Price in the Strategic Sequence

The right Price is aligned with MARKET DYNAMICS and BUYER UTILITY. Does your product have an except... Sign up

 
2
Jaap de Jonge
Editor, Netherlands
 

Strategic Sequence Avoids a Frequent Mistake by Technical Startups

Technical startups in particular should avoid they approach investors with some technical advanced p... Sign up

 

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More on Blue Ocean Strategy:
Summary
Discussion Topics
topic Visionary Leadership and Blue Ocean Strategy
topic Purple Ocean Strategy
topic Blue, Green or Even Violet Ocean Strategies
👀Strategic Sequence: Best Practices and Pitfalls
topic Blue Ocean Strategy Disadvantages
topic A BOS is Creating a New Mental Category
topic What is a Pioneer-Migrator-Settler Map (PMS Map)?
topic Why is it Called 'Blue' Ocean Strategy?
topic BOS = Niche Market Strategy
topic Differences in BOS / ROS Cultures
topic Blue Ocean Strategy in Small Companies
topic How to Avoid Imitation of Blue Ocean Strategy?
topic Can a Blue Ocean Eventually Turn Into a Red Ocean?
topic Six Paths to Moving from Red to Blue Ocean
topic BOS is More of the Same
topic Execution Hurdles in Blue Ocean Strategy
topic The Four Actions Framework for Blue Ocean Strategy
topic Porter Model vs Blue Ocean Strategy
topic Filtering Blue Ocean Ideas: Strategic Overlays
topic Blue Ocean Strategy - Three Tiers of Noncustomers
topic Blue Ocean Strategy of Google
topic BOS and ROS are Both Supplier Centric
topic How to Start with Blue Ocean Strategy?
topic Blue Ocean Strategy - Apple
topic Blue Ocean Strategy - Buyer Experience Cycle
topic Blue Ocean Strategy: Buyer Utility Levers
topic BOS / ROS Isn't a Strategy
topic First Mover Advantage / Price Maker in BOS
topic Use CSR as Part of your Blue Ocean Strategy
topic Importance of BOS is Focus on Innovating
topic Blue Ocean Strategy for UPS
topic Blue Ocean Strategy Sequence L.L. Bean
topic BOS in Less Developed Countries
🔥 Validated Instrument for Measuring Blue Ocean Strategy
topic Blue Ocean is Economics Failure
topic Blue Ocean Strategy Sequencing for Blockbuster
topic Blue Ocean Strategy Strategic Sequence - EBay
topic Strategic Sequencing for Adult Education / Learning
topic Blue Ocean Strategic Sequencing for US Airways?
topic Blue Ocean Strategy - Best Buy
topic Blue Ocean Strategic Sequence for Amazon.com
topic Blue Ocean Strategic Sequence for Barnes and Noble
topic Blue Ocean Strategic Sequencing - Dell
topic Blue Ocean Strategic Sequencing for Delta Airlines
topic Blue Ocean Strategic Sequencing on Disney
topic Blue Ocean Strategy Sequencing - Nestle
topic The Blue Ocean Strategy (BOS) Sequence of Citibank
topic Blue Ocean Strategic Sequence for Blockbuster
topic Blue Ocean Strategic Sequencing in Office Furniture
Special Interest Group

SIG Leader

Do you know a lot about Blue Ocean Strategy? Become our SIG Leader

Knowledge Center

Blue Ocean Strategy
Knowledge Center



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