|
Get access now to all 12manage knowledge centers and discussion forums, including Blue Ocean Strategy. Completely free.
|
|
Stephanie Rodriguez
|
According to Kim and Mauborgne (2005) a BOS will only work if it’s formulated in the right strategic sequence. Without fulfilling one of these, the plan will fail. The sequence laid out by the authors is Buyer Utility, Price, Cost, and Adoption:
1. Buyer Utility. There must be substantial reasons for the public to want to purchase the products of the company before advancing to the next step within a Blue Ocean Strategy (price).
2. Price must be attractive to the customers in order for demand to increase. The right price encourages the customer to want to purchase the product and this increases the company’s presence.
3. Cost. It is important to target the majority of buyers, but also ensure the company makes a profit.
4. Adoption. Lastly and to complete the sequence, there is adoption, which is the marketing (Promotion) of the company’s ideas. The company needs to prepare itself for any rejection from the industry as customers are not easily swayed by a bargain. (...) Read more? Sign up for free
X
All about Blue Ocean Strategy and business administration. Completely free.
Log in
| |
|
Joseph Reeser
|
|
Strategic Sequence of Blue Ocean Strategy
Indeed,
1. The first step in the right strategic (...)
|
| |
|
sharleen
Student (University), United States
|
|
Blue Ocean Strategy Sequencing
Indeed,
1. The first step in the sequence of BOS (...)
|
| |
|
Gaurav Bajaj
Student (MBA), United Kingdom
|
|
What is the Right Price in the Strategic Sequence?
There is a lot of reference about setting the righ (...)
|
| |
|
Vivek Hattangadi
Management Consultant, India
|
|
The Right Price in the Strategic Sequence
The right Price is aligned with MARKET DYNAMICS an (...)
|
|
Sign up