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What is a Strategic Sequence?
Stephanie Rodriguez, Member
According to Kim and Mauborgne (2005) a BOS will only work if it’s formulated in the right strategic sequence. Without fulfilling one of these, the plan will fail. The sequence laid out by the authors is Buyer Utility, Price, Cost, and Adoption:
1. Buyer Utility. There must be substantial reasons for the public to want to purchase the products of the company before advancing to the next step within a Blue Ocean Strategy (price).
2. Price must be attractive to the customers in order for demand to increase. The right price encourages the customer to want to purchase the product and this increases the company’s presence.
3. Cost. It is important to target the majority of buyers, but also ensure the company makes a profit.
4. Adoption. Lastly and to complete the sequence, there is adoption, which is the marketing (Promotion) of the company’s ideas. The company needs to prepare i...
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Strategic Sequence of Blue Ocean Strategy
Joseph Reeser, United States, Member Indeed,
1. The first step in the right strategic sequence is understanding buyer utility and the value a product brings to customers.
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Blue Ocean Strategy Sequencing
sharleen, Student (University), United States, Member Indeed,
1. The first step in the sequence of BOS is buyer utility, this is the reasons why people should buy the product. Without logical ...
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The Right Price in the Strategic Sequence
Vivek Hattangadi, Management Consultant, India, Member The right Price is aligned with MARKET DYNAMICS and BUYER UTILITY.
Does your product have an exceptional utility and a compelling reason for the ...
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Andrew Nelson
