Strategic Sequence: Best Practices and Pitfalls

Strategic Sequence: Best Practices and Pitfalls

According to Kim and Mauborgne (2005) a BOS will only work if it's formulated in the right strategic sequence. Without fulfilling one of these, the plan will fail. The sequence laid out by the authors is Buyer Utility, Price, Cost, and Adoption:
1. Buyer Utility. There must be substantial reasons for the public to want to purchase the products of the company before advancing to the next step within a Blue Ocean Strategy (price).
2. Price must be attractive to the customers in order for demand to increase. The right price encourages the customer to want to purchase the product and this increases the company's presence.
3. Cost. It is important to target the majority of buyers, but also ensure the company makes a profit.
4. Adoption. Lastly and to complete the sequence, there is adoption, which is the marketing (Promotion) of the company's ideas. The company needs to prepare itself for any rejection from the industry as customers are not easily swayed by a bargain.

		Joseph Reeser, United States
	Strategic Sequence of Blue Ocean Strategy Indeed, 1. The first step in the right strategic sequence is understanding buyer utility and the value a product brings to customers. 2. The second step in the strategic sequence is to setting the r...

		sharleen Student (University), United States
	Blue Ocean Strategy Sequencing Indeed, 1. The first step in the sequence of BOS is buyer utility, this is the reasons why people should buy the product. Without logical reasons why this product will benefit customer it will not mo...

		Gaurav Bajaj Student (MBA), United Kingdom
	What is the Right Price in the Strategic Sequence? There is a lot of reference about setting the right price. But what is the right price at which the product must be marketed and how can it be determined? I think the right price is a very subjective...

		Vivek Hattangadi Management Consultant, India
	The Right Price in the Strategic Sequence The right Price is aligned with MARKET DYNAMICS and BUYER UTILITY. Does your product have an exceptional utility and a compelling reason for the customer to buy it? If the answer is yes go in for a h...

		Jaap de Jonge Editor, Netherlands
	Strategic Sequence Avoids a Frequent Mistake by Technical Startups Technical startups in particular should avoid they approach investors with some technical advanced product idea, but without being able to clearly explain their market understanding and the buyer util...