Best Buy - Blue Ocean Strategy Proposal

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Best Buy - Blue Ocean Strategy Proposal
Dwan Hitchens, Other, USA

Iíve chosen Best Buy to form a Blue Ocean strategy. The idea is to offer music lessons and basic computer courses to accompany the products they provide for sell.
The first consideration is the buyer utility. I need to examine if this idea is something that will attract potential customers. If so, then move to the next step.
Next, Iíll consider the price. Everyone knows that customers love low prices. So it has to be set low enough to interest them in bringing in business. The cost should be set to a position where its low enough to draw in my target market but high enough for me to still earn and maintain a decent profit.
Lastly, I want to ensure that I weed out all of my obstacles and find a way to overcome them in order to adopt the business into the market. Resistance includes refusing noncustomers or other business that may not agree with your company. Therefore, strategizing is important so that you donít have run-ins with other agencies.

BOS Strategic Sequence of Best Buy
Shallon Richard, Student (Other), United States
The right strategic sequence can help a company make a profit by exploring a blue ocean. There are four areas that need to be analyzed in order to have the right strategic sequence. These are buyer utility, price, cost and adoption. Using Best Buy as the example, I will discuss each of these areas. When discussing buyer utility, we want to know the reason the mass of people buy from this store. At best buy, consumers are not only getting the best quality electronic equipment, but they also receive quality service from highly knowledgeable sales representatives. Without this, they would be like any other retail store selling electronics.
The next are of the sequence is price. The prices for products at best buy are fairly competitive. There are some products that are priced a little higher than at other electronic retailers, but they can afford to have higher prices when they have such a high reputation for quality products/services.
The third area of the sequence is cost. Can this company continue to prof.



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