Can a Blue Ocean Eventually Turn Into a Red Ocean?

Blue Ocean Strategy
Knowledge Center

Best Practices

Sign up

B. Sai sastha
Consultant, India

Can a Blue Ocean Eventually Turn Into a Red Ocean?

When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering the same segment by sensing the opportunity already created. Thus, can we say that a BOS eventually changes into a ROS?

  Pallavi
Student (MBA), India
 

BOS --> ROS

Exactly, a company tries to create an opportunity for itself, but competitors also watch the strategies of their rivals and this creates opportunities for them also. Main point is the company started first, then others follow.

  Hisham Albuolayan
Analyst, Saudi Arabia
 

Blue to Red

Yes, if you did not protect your Blue Ocean by some ways of patent or know-how.

  CJ Villegas
Investor, Philippines
 

Blue Ocean Turning into a Red Ocean

I believe that Blue Ocean is a strategy, and therefore, businesses should try to protect their blue ocean in order to keep uncontested regions - just like what Microsoft did.
When a business looses its uniqueness and USP then indeed it's blue ocean turns to red.

  BNYa
Consultant, India
 

Coping with Competition

After a while, the Blue Ocean becomes red by entry (...)

  BNYa
Consultant, India
 

BOS Monopolies

If a blue ocean survives longer without turning in (...)

  joan lawla
Professor, Jamaica
 

BOS, Then ROS. Inevitable?

I think both are part of a process of strategy - e (...)

  revina ama
 

ROS Creates BOS

In a world where there is competition, there are l (...)

  Jacqui Baumgardt
Manager, South Africa
 

Sharks

There are sharks even in blue water. Maybe more vi (...)

Start a new forum topic

 

More on Blue Ocean Strategy
Summary
Forum
What is the Four Action Framework?
What are Execution Hurdles in BOS?
BOS - Three Tiers of Noncustomers
Blue Ocean Strategic Sequencing - Apple
BOS - Buyer Experience Cycle
BOS: Buyer Utility Levers
The Importance of Innovating
This Isn't Strategy?
BOS for UPS
BOS Sequence L.L. Bean
BOS in Less Developed Countries
Filtering Blue Ocean Ideas: Strategic Overlays
Navy Federal Credit Union
Not Properly Contested Markets
Blue Ocean Strategic Sequencing - Amtrak
BOS Sequencing for Blockbuster
BOS versus RBV and MBV
Blue Ocean Strategic Sequencing for US Airways?
BOS Research
Nintendo's Wii BOS Strategic Sequence
Papa Murphy's Strategic Sequence
Verizon Communications Strategic Sequencing
Best Buy - BOS Proposal
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
BOS and ROS are Both Supplier Centric
Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
How to Start with BOS?
Nestle BOS Sequencing
The BOS (BOS) Sequence of Citibank
🔥Validated Instrument for Measuring BOS
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing - Exxon Mobil
BOS Success Example in India
CSR Part of BOS
eBay's BOS Strategic Sequence
First Mover Advantage / Price Maker in BOS
Six Paths Framework for Property Management Companies
Sony Playstation in Medical Field
Strategic Sequencing Education Industry for Adults
Blue Ocean Sequencing - Bank of America
Blue Ocean Strategic Sequence for Oreck Direct
Blue Ocean Strategic Sequencing - Best Buy
Blue Ocean Strategic Sequencing in Office Furniture
BP Moving From Red Ocean to Blue Ocean
Blue Ocean Strategic Sequencing - Dell
Wal-Mart Strategic Sequence
Best Practices
Visionary Leadership and BOS
Blue, Green or Even Violet Ocean Strategies
What is a Strategic Sequence?
Using BOS Inside Companies
BOS Disadvantages
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of BOS?
BOS in Small Companies
Creating a New Mental Category
Why is it called 'Blue' Ocean Strategy?
Six Paths to Moving from Red to Blue Ocean
BOS: more of the same
Porter Model vs BOS
Can a Blue Ocean Eventually Turn Into a Red Ocean?
'Purple' Ocean Strategy
The Context Determines BOS or ROS
BOS of Google
Define the Gap in the Market
Blue Ocean is Economics Failure
Special Interest Group

Do you have a keen interest in Blue Ocean Strategy? Become our SIG Leader

Blue Ocean Strategy
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 3-8-2021. All names of their owners.