Can a Blue Ocean Eventually Turn Into a Red Ocean?

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Blue Ocean Strategy > Best Practices > Can a Blue Ocean Eventually Turn Into a Red Ocean?

Can a Blue Ocean Eventually Turn Into a Red Ocean?
B. Sai sastha, Consultant, India, Member
When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering the same segment by sensing the opportunity already created. Thus, can we say that a BOS eventually changes into a ROS?

Pallavi, Student (MBA), India, Member
Exactly, a company tries to create an opportunity for itself, but competitors also watch the strategies of their rivals and this creates opportunities for them also. Main point is the company started first, then others follow.

Blue to Red
Hisham Albuolayan, Analyst, Saudi Arabia, Member
Yes, if you did not protect your Blue Ocean by some ways of patent or know-how.

Blue Ocean Turning into a Red Ocean
CJ Villegas, Investor, Philippines, Member
I believe that Blue Ocean is a strategy, and therefore, businesses should try to protect their blue ocean in order to keep uncontested regions - just like what Microsoft did.
When a business looses its uniqueness and USP then indeed it's blue ocean turns to red.

Coping with Competition
BNYa, Consultant, India, Member
After a while, the Blue Ocean becomes red by entry of competition which is inevitable. However by being a pioneer, the BO creator should have made enough business and profits.
The BO creator has the advantage of being the first and / or the leader in the industry sector and hence has comparatively bigger business share for some more time.
The next step would be to find another blue ocean.
It all sounds hypothetical. After all how many avenues will be available for blue oceans unless the technology expands rapidly or new products and technologies are developed.
Coping with competition is the prime and everlasting demand for any business...

BOS Monopolies
BNYa, Consultant, India, Member
If a blue ocean survives longer without turning into a red ocean, only the limited interests of the pioneer are served and the overall interests of the consumers suffer in the absence of a continuous cycle of development. Competition compels development.
I don't think there is enough development in the IT sector. Monopolisation of firms like Microsoft and Google is not good to the respective fields.
You can notice this even in simple things like:
- the speed with which systems open and close, and
- that there is no scope for simultaneous multi tasks.
This lack of development seems to be a designed or engineered strategy for business interests. The consumer wants faster and easier use but the technology offers no options.

BOS, Then ROS. Inevitable?
joan lawla, Professor, Jamaica, Member
I think both are part of a process of strategy - every company would be happy to be in a blue ocean but because of the nature of business and markets, they will eventually find themselves in a ROS if they are unable to continue and survive in the process of disruptive innovation.

ROS Creates BOS
revina ama, Student (Other), Ghana, Member
In a world where there is competition, there are lots of innovations. Innovations to bring better products to customers and consumers and innovations to increase profit. This competition makes a particular enterprise sit up and re-strategize. This is how ROS works.
On the other hand, it is trying to beat this competition that BOS initiatives are taken and innovations/ inventions come into play to make the competition irrelevant. Therefore ROS gives birth to BOS by creating uncontested market space with your innovations.
But love it or hate it, there will always be competition.

Jacqui Baumgardt, Manager, South Africa, Member
There are sharks even in blue water. Maybe more visible but they're there nevertheless. So perhaps that's the place to be until there is an attack in which case the water would obviously become red again. In business, I don't think there's any really safe place.

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Andrew Nelson

Blue Ocean Strategy
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