Can a Blue Ocean Eventually Turn Into a Red Ocean?

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Blue Ocean Strategy > Best Practices > Can a Blue Ocean Eventually Turn Into a Red Ocean?

Can a Blue Ocean Eventually Turn Into a Red Ocean?
B. Sai sastha, Consultant, India, Member
When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering the same segment by sensing the opportunity already created. Thus, can we say that a BOS eventually changes into a ROS? (...) Read more? Sign up for free
 

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BOS --> ROS
Pallavi, Student (MBA), India, Member
Exactly, a company tries to create an opportunity for itself, but competitors also watch the strategies of their rivals and this creates opportunities for them also. Main point is the company started first, then others follow.
 

 
Blue to Red
Hisham Albuolayan, Analyst, Saudi Arabia, Member
Yes, if you did not protect your Blue Ocean by some ways of patent or know-how.
 

 
Blue Ocean Turning into a Red Ocean
CJ Villegas, Investor, Philippines, Member
I believe that Blue Ocean is a strategy, and therefore, businesses should try to protect their blue ocean in order to keep uncontested regions - just like what Microsoft did.
When a business looses its uniqueness and USP then indeed it's blue ocean turns to red.
 

 
Coping with Competition
BNYa, Consultant, India, Member
(...)
 

 
BOS Monopolies
BNYa, Consultant, India, Member
(...)
 

 
BOS, Then ROS. Inevitable?
joan lawla, Professor, Jamaica, Member
(...)
 

 
ROS Creates BOS
revina ama
(...)
 

 
Sharks
Jacqui Baumgardt, Manager, South Africa, Member
(...)
 

         
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