Can a Blue Ocean Eventually Turn Into a Red Ocean?

Can a Blue Ocean Eventually Turn Into a Red Ocean?

When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering the same segment by sensing the opportunity already created. Thus, can we say that a BOS eventually changes into a ROS?

		Pallavi Student (MBA), India
	BOS --> ROS Exactly, a company tries to create an opportunity for itself, but competitors also watch the strategies of their rivals and this creates opportunities for them also. Main point is the company started first, then others follow.

		Hisham Albuolayan Analyst, Saudi Arabia
	Blue to Red Yes, if you did not protect your Blue Ocean by some ways of patent or know-how.

		CJ Villegas Investor, Philippines
	Blue Ocean Turning into a Red Ocean I believe that Blue Ocean is a strategy, and therefore, businesses should try to protect their blue ocean in order to keep uncontested regions - just like what Microsoft did. When a business looses its uniqueness and USP then indeed it's blue ocean turns to red.

		BNYa Consultant, India
	Coping with Competition After a while, the Blue Ocean becomes red by entry of competition which is inevitable. However by being a pioneer, the B...

		BNYa Consultant, India
	BOS Monopolies If a blue ocean survives longer without turning into a red ocean, only the limited interests of the pioneer are served a...

		joan lawla Professor, Jamaica
	BOS, Then ROS. Inevitable? I think both are part of a process of strategy - every company would be happy to be in a blue ocean but because of the n...

		revina ama, Ghana
	ROS Creates BOS In a world where there is competition, there are lots of innovations. Innovations to bring better products to customers ...

		Jacqui Baumgardt Manager, South Africa
	Sharks There are sharks even in blue water. Maybe more visible but they're there nevertheless. So perhaps that's the place to b...