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Can a Blue Ocean Eventually Turn Into a Red Ocean?
B. Sai sastha, Consultant, India, Member
When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering the same segment by sensing the opportunity already created. Thus, can we say that a BOS eventually changes into a ROS?
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BOS --> ROS
Pallavi, Student (MBA), India, Member Exactly, a company tries to create an opportunity for itself, but competitors also watch the strategies of their rivals and this creates opportunities for them also. Main point is the company started first, then others follow.
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Andrew Nelson
