Can a Blue Ocean Eventually Turn Into a Red Ocean?

Blue Ocean Strategy
Knowledge Center

Best Practices
B. Sai sastha
Consultant, India

Can a Blue Ocean Eventually Turn Into a Red Ocean?

When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering the same segment by sensing the opportunity already created. Thus, can we say that a BOS eventually changes into a ROS?

  Pallavi
Student (MBA), India
 

BOS --> ROS

Exactly, a company tries to create an opportunity for itself, but competitors also watch the strategies of their rivals and this creates opportunities for them also. Main point is the company started first, then others follow.

  Hisham Albuolayan
Analyst, Saudi Arabia
 

Blue to Red

Yes, if you did not protect your Blue Ocean by some ways of patent or know-how.

  CJ Villegas
Investor, Philippines
 

Blue Ocean Turning into a Red Ocean

I believe that Blue Ocean is a strategy, and therefore, businesses should try to protect their blue ocean in order to keep uncontested regions - just like what Microsoft did.
When a business looses its uniqueness and USP then indeed it's blue ocean turns to red.

  BNYa
Consultant, India
 

Coping with Competition

After a while, the Blue Ocean becomes red by entry of competition which is inevitable. However by being a pioneer, the B...

  BNYa
Consultant, India
 

BOS Monopolies

If a blue ocean survives longer without turning into a red ocean, only the limited interests of the pioneer are served a...

  joan lawla
Professor, Jamaica
 

BOS, Then ROS. Inevitable?

I think both are part of a process of strategy - every company would be happy to be in a blue ocean but because of the n...

  revina ama, Ghana
 

ROS Creates BOS

In a world where there is competition, there are lots of innovations. Innovations to bring better products to customers ...

  Jacqui Baumgardt
Manager, South Africa
 

Sharks

There are sharks even in blue water. Maybe more visible but they're there nevertheless. So perhaps that's the place to b...

 

More on Blue Ocean Strategy:
Summary
Forum
Why is it Called 'Blue' Ocean Strategy?
BOS is More of the Same
Execution Hurdles in Blue Ocean Strategy
The Four Actions Framework for Blue Ocean Strategy
Porter Model vs Blue Ocean Strategy
Filtering Blue Ocean Ideas: Strategic Overlays
Blue Ocean Strategy - Three Tiers of Noncustomers
BOS and ROS are Both Supplier Centric
How to Start with Blue Ocean Strategy?
Blue Ocean Strategy - Buyer Experience Cycle
Blue Ocean Strategy: Buyer Utility Levers
BOS / ROS Isn't a Strategy
First Mover Advantage / Price Maker in BOS
Use CSR as Part of your Blue Ocean Strategy
Importance of BOS is Focus on Innovating
BOS in Less Developed Countries
🔥Validated Instrument for Measuring Blue Ocean Strategy
Best Practices
Visionary Leadership and Blue Ocean Strategy
Purple Ocean Strategy
Blue, Green or Even Violet Ocean Strategies
Strategic Sequence: Best Practices and Pitfalls
Blue Ocean Strategy Disadvantages
A BOS is Creating a New Mental Category
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of Blue Ocean Strategy?
Blue Ocean Strategy in Small Companies
👀Can a Blue Ocean Eventually Turn Into a Red Ocean?
Six Paths to Moving from Red to Blue Ocean
Blue Ocean Strategy of Google
Blue Ocean Strategy - Apple
Blue Ocean Strategy for UPS
Blue Ocean Strategy Sequence L.L. Bean
Blue Ocean is Economics Failure
Blue Ocean Strategy Sequencing for Blockbuster
Blue Ocean Strategy Strategic Sequence - EBay
Strategic Sequencing for Adult Education / Learning
Blue Ocean Strategic Sequencing for US Airways?
Blue Ocean Strategy - Best Buy
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing - Dell
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
Blue Ocean Strategy Sequencing - Nestle
The Blue Ocean Strategy (BOS) Sequence of Citibank
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing in Office Furniture
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Knowledge Center



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