Define the Gap in the Market

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Blue Ocean Strategy > Forum > Define the Gap in the Market

Define the Gap in the Market
Suman, Manager, India, Member
Launching new company (for example in medical equipment) with a me-too kind of product is always having a traction into the ROS (red ocean strategy), but in the end due to lack of branding and product retention in the market, these companies must take a path to BOS - to get some immediate business... It's critical to define the gap in the market to create the road map for BOS. (...) Read more? Sign up for free
 

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Defining the Gap Necessary
Bomo Albert-Oguara, Manager, Nigeria, Member
Defining the gap in product offerings of competitors prior to the launch of a new market/product offering is pretty obvious isn't it? A strategic analysis of the market will reveal whether there are unserved needs in specific segments that can be me by your own offering. It therefore raises the question that me-too-products without proper strategic underpinning will lead to ROS instead of BOS.
Not defining the market vis-a-vis a new innovative product offering, is like groping in the dark without a lantern.
 

 
Managing Gap is Need of Hour
SURYAWANSHI CHANDRASHEKHAR, Professor, India, Member
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Defining Gap in Medical Field
yogesh, Consultant, India, Member
(...)
 

         
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