Define the Gap in the Market

Blue Ocean Strategy
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Suman
Manager, India

Define the Gap in the Market

Launching new company (for example in medical equipment) with a me-too kind of product is always having a traction into the ROS (red ocean strategy), but in the end due to lack of branding and product retention in the market, these companies must take a path to BOS - to get some immediate business... It's critical to define the gap in the market to create the road map for BOS.

  Bomo Albert-Oguara
Manager, Nigeria
 

Defining the Gap Necessary

Defining the gap in product offerings of competitors prior to the launch of a new market/product offering is pretty obvious isn't it? A strategic analysis of the market will reveal whether there are unserved needs in specific segments that can be me by your own offering. It therefore raises the question that me-too-products without proper strategic underpinning will lead to ROS instead of BOS.
Not defining the market vis-a-vis a new innovative product offering, is like groping in the dark without a lantern.

  SURYAWANSHI CHANDRASHEKHAR
Professor, India
 

Managing Gap is Need of Hour

Determination of gap in utilities, attributes and (...)

  yogesh
Consultant, India
 

Defining Gap in Medical Field

What is available within the system and what is ne (...)

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