Define the Gap in the Market

Blue Ocean Strategy > Forum > Define the Gap in the Market

Define the Gap in the Market
Suman, Manager, India, Member
Launching new company (for example in medical equipment) with a me-too kind of product is always having a traction into the ROS (red ocean strategy), but in the end due to lack of branding and product retention in the market, these companies must take a path to BOS - to get some immediate business... It's critical to define the gap in the market to create the road map for BOS....Sign up

Defining the Gap Necessary
Bomo Albert-Oguara, Manager, Nigeria, Member
Defining the gap in product offerings of competitors prior to the launch of a new market/product offering is pretty obvious isn't it? A strategic anal...Sign up

Managing Gap is Need of Hour
Determination of gap in utilities, attributes and offerings is possible through analysis of usage experience of consumer. Experience Management can be...Sign up

Defining Gap in Medical Field
yogesh, Consultant, India, Member
What is available within the system and what is needed.
The difference between the two is GAP.
NABH -& JCI in medical field do same way....Sign up

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Andrew Nelson

Blue Ocean Strategy
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