Define the Gap in the Market

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Blue Ocean Strategy > Best Practices > Define the Gap in the Market

Define the Gap in the Market
Suman, Manager, India, Member
Launching new company (for example in medical equipment) with a me-too kind of product is always having a traction into the ROS (red ocean strategy), but in the end due to lack of branding and product retention in the market, these companies must take a path to BOS - to get some immediate business... It's critical to define the gap in the market to create the road map for BOS. (...) Read more? Sign up for free

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  Defining the Gap Necessary
Bomo Albert-Oguara, Manager, Nigeria, Member
  Defining the gap in product offerings of competitors prior to the launch of a new market/product offering is pretty obvious isn't it? A strategic analysis of the market will reveal whether there are unserved needs in specific segments that can be me by your own offering. It therefore raises the question that me-too-products without proper strategic underpinning will lead to ROS instead of BOS.
Not defining the market vis-a-vis a new innovative product offering, is like groping in the dark without a lantern.

  Managing Gap is Need of Hour
SURYAWANSHI CHANDRASHEKHAR, Professor, India, Member
  (...)

  Defining Gap in Medical Field
yogesh, Consultant, India, Member
  (...)

   
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Blue Ocean Strategy
Summary
Forum
'Purple' Ocean Strategy
Filtering Blue Ocean Ideas: Strategic Overlays
🔥How to Start with Blue Ocean Strategy?
Best Practices
🥇Visionary Leadership and Blue Ocean Strategy
🥈Blue, Green or Even Violet Ocean Strategies
🥉What is a Strategic Sequence?
Using Blue Ocean Strategy Inside Companies
Blue Ocean Strategy Disadvantages
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of Blue Ocean Strategy?
Blue Ocean Strategy in Small Companies
Creating a New Mental Category
Why is it called 'Blue' Ocean Strategy?
Six Paths to Moving from Red to Blue Ocean
BOS: more of the same
Porter Model vs Blue Ocean Strategy
What is the Four Action Framework?
What are Execution Hurdles in Blue Ocean Strategy?
Can a Blue Ocean Eventually Turn Into a Red Ocean?
Blue Ocean Strategy - Three Tiers of Noncustomers
Blue Ocean Strategic Sequencing - Apple
Blue Ocean Strategy - Buyer Experience Cycle
Blue Ocean Strategy: Buyer Utility Levers
The Context Determines BOS or ROS
Blue Ocean Strategy of Google
Define the Gap in the Market
The Importance of Innovating
This Isn't Strategy?
Blue Ocean Strategy for UPS
Blue Ocean Strategy Sequence L.L. Bean
BOS in Less Developed Countries
Navy Federal Credit Union
Not Properly Contested Markets
Blue Ocean is Economics Failure
Blue Ocean Strategic Sequencing - Amtrak
Blue Ocean Strategy Sequencing for Blockbuster
Blue Ocean Strategic Sequencing for US Airways?
Blue Ocean Strategy Research
Blue Ocean Strategy versus RBV and MBV
Nintendo's Wii BOS Strategic Sequence
Verizon Communications Strategic Sequencing
Best Buy - Blue Ocean Strategy Proposal
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
BOS and ROS are Both Supplier Centric
Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
Nestle Blue Ocean Strategy Sequencing
Papa Murphy's Strategic Sequence
The Blue Ocean Strategy (BOS) Sequence of Citibank
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing - Exxon Mobil
Blue Ocean Strategy Success Example in India
CSR Part of Blue Ocean Strategy
eBay's Blue Ocean Strategy Strategic Sequence
First Mover Advantage / Price Maker in BOS
Six Paths Framework for Property Management Companies
Sony Playstation in Medical Field
Strategic Sequencing Education Industry for Adults
Blue Ocean Sequencing - Bank of America
Blue Ocean Strategic Sequence for Oreck Direct
Blue Ocean Strategic Sequencing - Best Buy
Blue Ocean Strategic Sequencing in Office Furniture
BP Moving From Red Ocean to Blue Ocean
Blue Ocean Strategic Sequencing - Dell
Wal-Mart Strategic Sequence


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