BP Moving From Red Ocean to Blue Ocean

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BP Moving From Red Ocean to Blue Ocean
Arthur, Member
BP have much to do to move from red ocean to blue ocean. They must figure out a way to redeem themselves to please the millions of unhappy customers, both current and non-customers alike. The most important thing for them to do is rebuild their management team. This will have to begin with training old and new managers on how to proper deal with hazardous major disasters. In one since the oil spill was somewhat of a positive thing. I say this, because it gave BP an opportunity to know their area of weakness and where they need to improve. These types of things should always be welcome, which gives them a chance to build a Blue Ocean strategy off of their bad experiences and the pains and discomfort of the country and their customers.

Red to Blue Ocean
Amit S Verulkar, Member
In my opinion, a matured organization who is having a visionary leader will definitely move from red ocean to blue ocean.
Simply, I will say it is creating a niche market by leader.
During the run to capture market share, leaders often forget to fulfill the small pockets available in the market having special requirements or who need some customized services. In India, Mahindra & Mahindra have entered in low HP tractor zone after capturing 45% of market share in higher HP market. The low HP segment is having a cost & differentiation benefit. A visionary CEO will convert the red ocean to blue which is actually a demand of the time and to maintain himself as leader in the market place too.
Nokia is also moving to differentiated low cost mobiles to compete with the existing competitors.

Need for Leadership
Sanjiv Mishra, Member
If there is good team then there is no need for leadership.

Change in Move
Amit S Verulkar, Member
Dear Sanjiv, a team always produces results. Leaders are those who direct them. The team may select the wrong path not aligned with the goal & vision of the organisation. In such condition, a leader will show them the correct path and directs them to achieve that.


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