BP Moving From Red Ocean to Blue Ocean

Blue Ocean Strategy
Knowledge Center

Forum

New Topic

Arthur

BP Moving From Red Ocean to Blue Ocean

BP have much to do to move from red ocean to blue ocean. They must figure out a way to redeem themselves to please the millions of unhappy customers, both current and non-customers alike. The most important thing for them to do is rebuild their management team. This will have to begin with training old and new managers on how to proper deal with hazardous major disasters. In one since the oil spill was somewhat of a positive thing. I say this, because it gave BP an opportunity to know their area of weakness and where they need to improve. These types of things should always be welcome, which gives them a chance to build a Blue Ocean strategy off of their bad experiences and the pains and discomfort of the country and their customers.

  Amit S Verulkar
Manager, India
 

Red to Blue Ocean

In my opinion, a matured organization who is havin (...)

  Sanjiv Mishra
 

Need for Leadership

If there is good team then there is no need for le (...)

  Amit S Verulkar
Manager, India
 

Change in Move

Dear Sanjiv, a team always produces results. Leade (...)

Start a new forum topic

 

More on Blue Ocean Strategy:
Summary
Special Interest Group

Do you have a keen interest in Blue Ocean Strategy? Become our SIG Leader

Blue Ocean Strategy
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 3-12-2021. All names of their owners.