BP Moving From Red Ocean to Blue Ocean

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Blue Ocean Strategy > Forum > BP Moving From Red Ocean to Blue Ocean

BP Moving From Red Ocean to Blue Ocean
Arthur, Manager, United States, Member
BP have much to do to move from red ocean to blue ocean. They must figure out a way to redeem themselves to please the millions of unhappy customers, both current and non-customers alike. The most important thing for them to do is rebuild their management team. This will have to begin with training old and new managers on how to proper deal with hazardous major disasters. In one since the oil spill was somewhat of a positive thing. I say this, because it gave BP an opportunity to know their area of weakness and where they need to improve. These types of things should always be welcome, which gives them a chance to build a Blue Ocean strategy off of their bad experiences and the pains and discomfort of the country and their customers.
 

 
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