Six Paths to Moving from Red to Blue Ocean

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Blue Ocean Strategy > Best Practices > Six Paths to Moving from Red to Blue Ocean

Six Paths to Moving from Red to Blue Ocean
Jose Rosa Suarez, Student (Other), United States, Member
I am seeking feedback on my class project. I am trying to move a red ocean company to a Blue Ocean company. I am working with the world famous Pike Place Fish Market in the fish and seafood industry. The fish market will need to follow the six path strategy to:
1. Look across alternate industries
2. Look across strategic groups within the industry
3. Look across chain of buyers
4. Look across complementary products and services offerings
5. Look across functional or emotional appeal to buyers
6. Look across time
I think the fish market should look to the trend of buyers caring about the environment and sustainability. By only selling sustainable fish, the fish market will be environmentally friendly. This could open up a larger customer base. It will make it easy for individual and commercial buyers who care about the environment to order because they will know items sold are sustainable. It provides the convenience of shopping fo... Read more? Sign up for free

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