Six Paths to Moving from Red to Blue Ocean

Blue Ocean Strategy
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Jose Rosa Suarez
Student (Other), United States

Six Paths to Moving from Red to Blue Ocean

I am seeking feedback on my class project. I am trying to move a red ocean company to a Blue Ocean company. I am working with the world famous Pike Place Fish Market in the fish and seafood industry. The fish market will need to follow the six path strategy to:
1. Look across alternate industries
2. Look across strategic groups within the industry
3. Look across chain of buyers
4. Look across complementary products and services offerings
5. Look across functional or emotional appeal to buyers
6. Look across time
I think the fish market should look to the trend of buyers caring about the environment and sustainability. By only selling sustainable fish, the fish market will be environmentally friendly. This could open up a larger customer base. It will make it easy for individual and commercial buyers who care about the environment to order because they will know items sold are sustainable. It provides the convenience of shopping for seafood without the risk of purchasing something that was possibly illegally harvested.

  Feras Al Tarifi, Jordan

Blue Ocean Questions

I do agree with the six path strategy. It applies ...

Entrepreneur, Netherlands

Non-Customer Involvement in 6 Paths Analysis

Jose, the Six Paths analysis will help you find th...

  Delfor Ibarra
HR Consultant, Argentina

Creatividad e Innovación

@Doets: Entiendo que sólo podemos acceder a la inn...


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