Blue Ocean Strategy for UPS

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Blue Ocean Strategy for UPS
Adam Kapp, Member
UPS currently operates world wide and is at the forefront with electronic shipping technologies and a massive fleet of transportation to support business. By identifying the three tiers of non-customers and analyzing the buyer utility map, UPS needs to broaden its current services through inventive thinking and removing themselves from their comfort zone. Since UPS has pretty much dominated the US market, and is still trying to expand overseas, one recommendation would be to partner with or acquire a smaller, more remote delivery services. Another suggestion for opening up to a Blue Ocean in the US market is a possible exclusive partnership with a large retailer. Another company that I have been analyzing for BOS is Amazon.com. Through an exclusive relationship with Amazon.com, UPS would be able to become the ‘face’ of Amazon thus thrusting it into a Blue Ocean worldwide. Another BOS suggestion for UPS would be to take advantage of the current awareness of our environment. Think abou (...) Read more? Sign up for free
 

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BOS for UPS
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