BOS for UPS
Interesting Blue Ocean opportunities for UPS. At this stage I do suggest to physically explore these thoughts through live non-customer interviews
. Perhaps you have done so and have based your opportunities on these explorations. If not, surprise yourself with a wealth of details your market will supply you with.
Secondly - in terms of ' green', UPS might consider to further digitize
a larger bulk of the current business. Every letter replaced through a digitized version will be a quick win in terms of the environment :-). In terms of Blue Ocean suggestions it might be of interest to explore B2B market-thoughts around digital marketing and a future role for ups?
Anyway, good luck to you, exciting area!