Path One - Looking Across Industries
Andrew Nelson, SIG Leader
Chris, I like your post. Firstly, Nintendo Wii is the company famous for applying BOS, but Sony has a fabulous tradition of innovation. So it would be great to see a formal application of BOS by Sony.
Secondly it gives us a great opportunity to explore a BOS discussion online - as best we can with limited space.
Your suggestion to look at the medical technology field is a start at exploring the first of the BOS Six Paths to commercially viable innovation. That first path being "look across industries". So instead of Sony continuing to compete against video console manufacturers, and instead of moving into another existing red ocean (medical/physiotherapy devices) we need to determine if there is the possibility to create a new industry sector: something like "medical gaming devices" or "therapeutic gaming".
The way to explore this is to draw strategy canvasses & explore buyer experience cycles/utility maps for opportunities to create new value.
Then consider the other five paths.