Sony Playstation in Medical Field

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Blue Ocean Strategy > Forum > Sony Playstation in Medical Field

Sony Playstation in Medical Field
Chris Noerjadi, Manager, United States, Member
Part of my class assignment is to overlook the transition of red ocean company into Blue Ocean one. I choose Sony Playstation. Although Sony Playstation has been highly praised as the most advanced video game console, the company is actually losing money for every console they have sold. So because of this, I think rather than operating at loss, Sony Playstation could take the risk by transforming into a Blue Ocean company.
I think that Sony Playstation should enter the medical technology field. Considering the existing technology they have already and the complementary benefits that come with the product (blu-ray, 60 gb hard drive, etc…), I think that the company can do wonders in medical field. In fact, an article from Business News magazine stated that some engineers from Rutgers University have modified Playstation 3 to an improved hand function in teenagers with cerebral palsy (hoydicz, 2010).
 

 
Sony Playstation in the Medical Field
Christina Crim, Manager, United States, Member
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Path One - Looking Across Industries
Andrew Nelson, CEO, Australia, SIG Leader
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