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What is a Pioneer-Migrator-Settler Map (PMS Map)?
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Steven, UK

What is a Pioneer-Migrator-Settler Map (PMS Map)?

In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler Map? I read it is a key tool in the Blue Ocean Strategy process that involves plotting each offering or product as to whether it is a:
- Pioneer, (diverting from the competition, high growth and profit potential, Blue Ocean)
- Settler (little growth or profit potential, lots of competition, Red Ocean)
- Migrator (has potential to be Blue Ocean, but isn’t at this point).
Who can contribuite some more information about the PMS Chart? Many thanks...
 
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Pioneers-Migrators-Settlers Map Example

Settlers are defined as me-too businesses, migrators are business offerings better than most in the marketplace, and a company's pioneers are the businesses that offer unprecedented value.
Here's a screenshot how it looks like:

 

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More on Blue Ocean Strategy:
Summary
Discussion Topics
topic Visionary Leadership and Blue Ocean Strategy
topic Purple Ocean Strategy
topic Blue, Green or Even Violet Ocean Strategies
topic Strategic Sequence: Best Practices and Pitfalls
topic Blue Ocean Strategy Disadvantages
topic A BOS is Creating a New Mental Category
👀What is a Pioneer-Migrator-Settler Map (PMS Map)?
topic Why is it Called 'Blue' Ocean Strategy?
topic BOS = Niche Market Strategy
topic Differences in BOS / ROS Cultures
topic Blue Ocean Strategy in Small Companies
topic How to Avoid Imitation of Blue Ocean Strategy?
topic Can a Blue Ocean Eventually Turn Into a Red Ocean?
topic Six Paths to Moving from Red to Blue Ocean
topic BOS is More of the Same
topic Execution Hurdles in Blue Ocean Strategy
topic The Four Actions Framework for Blue Ocean Strategy
topic Porter Model vs Blue Ocean Strategy
topic Filtering Blue Ocean Ideas: Strategic Overlays
topic Blue Ocean Strategy - Three Tiers of Noncustomers
topic Blue Ocean Strategy of Google
topic BOS and ROS are Both Supplier Centric
topic How to Start with Blue Ocean Strategy?
topic Blue Ocean Strategy - Apple
topic Blue Ocean Strategy - Buyer Experience Cycle
topic Blue Ocean Strategy: Buyer Utility Levers
topic BOS / ROS Isn't a Strategy
topic First Mover Advantage / Price Maker in BOS
topic Use CSR as Part of your Blue Ocean Strategy
topic Importance of BOS is Focus on Innovating
topic Blue Ocean Strategy for UPS
topic Blue Ocean Strategy Sequence L.L. Bean
topic BOS in Less Developed Countries
🔥 Validated Instrument for Measuring Blue Ocean Strategy
topic Blue Ocean is Economics Failure
topic Blue Ocean Strategy Sequencing for Blockbuster
topic Blue Ocean Strategy Strategic Sequence - EBay
topic Strategic Sequencing for Adult Education / Learning
topic Blue Ocean Strategic Sequencing for US Airways?
topic Blue Ocean Strategy - Best Buy
topic Blue Ocean Strategic Sequence for Amazon.com
topic Blue Ocean Strategic Sequence for Barnes and Noble
topic Blue Ocean Strategic Sequencing - Dell
topic Blue Ocean Strategic Sequencing for Delta Airlines
topic Blue Ocean Strategic Sequencing on Disney
topic Blue Ocean Strategy Sequencing - Nestle
topic The Blue Ocean Strategy (BOS) Sequence of Citibank
topic Blue Ocean Strategic Sequence for Blockbuster
topic Blue Ocean Strategic Sequencing in Office Furniture
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SIG Leader

Do you know a lot about Blue Ocean Strategy? Become our SIG Leader
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