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Uditha Liyanage, Sri Lanka
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A BOS is Creating a New Mental Category
Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets.
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Aaron Phiri
Manager, South Africa
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Entrepreneurial Traits Needed
Its clear from the description of the blue market strategy that entrepreneurial traits such as innovation must be at the heart of the strategy.
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Min Prasad Budhathoki
Project Manager, Nepal
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Creating a New Dimension in Mind of Entrepreneurs
Hello all, I think the Blue Ocean strategy helps to create new dimension in mind of entrepreneurs. Human nature is very versatile and always wants a new taste. In such a competitive world it is wise to adopt Blue Ocean strategy rather then a red ocean strategy. Of course, there should not be any type of discomfort or deception in the name of new changes.
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Cengiz Pak
Strategy Consultant, Turkey
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How to Find a Blue Ocean
I suggest the Kano model, for those looking for a way of creating a strategy like blue ocean. For every strategical move...
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mohamed, Kenya
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Customer Satisfaction is Most important
Whichever strategy to be undertaken - whether Red or Blue Ocean - the vital point is: satisfaction of customers in relat...
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carlos calderon
Director, Colombia
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Change in Mind of Customers?
That idea is not clear for me, should the process involve a change in the top of mind of customers? How do you now that ...
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Jonathan Narducci, United States
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No Guarantee that a Blue Ocean Strategy will Work
There is never a guarantee that a plan, initiative or strategy will work. The best you can do when you build one to diff...
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Jean-Philippe THOME
CEO, France
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Blue Ocean Strategies create new Values and Visions
I like Blue Ocean strategy very much, because it's clever and based on a constructive and positive way of thinking, tota...
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Ravi Unni
Manager, Qatar
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Successfully Crystallising the Idea Will Expand the Red Ocean..
The imagery is perfect - red denoting bloodshed to capture market; blue to indicate untapped vast unchartered waters.
W...
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Eddie Baker
Student (MBA), United States
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Blue Ocean Strategy is Enterpreneurial
Blue ocean strategy reflects separation of wheat from chaff, is truly enterpreneurial; and is the root of all things--be...
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durgaaprosad, India
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BOS Dependencies
The success of creating the new market will depend on the innovative ideas translated into action by the CEO of the orga...
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Robert Masters
United States
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Never Turn your Back on the Ocean
The supporting material to this thread uses eBay as an example of successful Blue Ocean thinking. While I think eBay was...
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B Subba Rao
HR Team Member, India
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WHO can Create a New Mental Category
Entrepreneurs are interested in doing business in proven services/products. They should explore avenues for new innovati...
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C. S. Vijendra Rao, India
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Consider Markets as our Family
We need to look at all markets as a extension of our own family. The needs are different, earnings are limited and there...
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SHASHANK CHAVAN
Manager, India
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Combine Blue + Red Ocean Strategies
Organisations can approach both the strategies. The revenues from red ocean can be invested in Blue Ocean strategy. This...
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Sanjeev Chugh
Teacher, India
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Strategizing Using Human Values
Everlasting success is a path which will be achieved only when one seeks answers to basic questions such as, am I thinki...
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Sundaram
CEO, India
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Blue Ocean Strategy Requires Paradigm Shift
This is interesting. To move from red to blue, you are actually talking about a paradigm shift. Even in this situation i...
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Swati Misra
Management Consultant, India
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BOS is Similar to Disruptive Innovation
Blue Ocean strategy is not a new concept. It is also known as disruptive innovation in the technical world.
Recall what...
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Reginald Mathe Mazibuko
Director, South Africa
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Technical Mastery Needed
I think Blue Ocean strategy needs to be carefully implemented as company can lose focus on its core competency (doing th...
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Sanjay Verma
Business, Kenya
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@Robert Masters
I completely agree with the comment. The Blue Ocean strategy seems like a long definition of entrepreneurship. Existence...
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vinit burdak
India
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Expanding Existing Horizon
Creating new market out of the existing market can be done by by expanding the horizon of existing boundaries.
For exam...
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Charles Peter
CEO, Kenya
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BOS Aims at First Mover Advantage
I strongly feel that the concept advocated by the Blue Ocean strategy is not any different from business innovation.
It...
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pradeep deo
Strategy Consultant, India
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Blue Ocean Strategy Similar to Differentiation Strategy
I do not find much diffference between Blue Ocean strategy and a differentiation strategy....
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Elena Palkina
Manager, Russian Federation
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Creating a New Mental Category
In my opinion, when a manager is constantly thinking about future, making long-term plans, he understands that he will n...
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Sudipto Mahindar
India
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Blue Ocean Thought Space
- Finding a new product
- Defining a new market segment
- Identifying a new customer need
can be thought space the Bl...
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Elena Palkina
Manager, Russian Federation
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Connecting BOS to Boston Matrix
I think Red Ocean strategy includes such directions from the BCG matrix as: Cash Cows and Dogs; and the Blue Ocean strat...
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