Creating a New Mental Category

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Blue Ocean Strategy > Best Practices > Creating a New Mental Category

Creating a New Mental Category
Uditha Liyanage
Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets. (...) Read more? Sign up for free

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  Entrepreneurial Traits Needed
Aaron Phiri, Manager, South Africa, Member
  Its clear from the description of the blue market strategy that entrepreneurial traits such as innovation must be at the heart of the strategy.

  Creating a New Dimension in Mind of Entrepreneurs
Min Prasad Budhathoki, Project Manager, Nepal, Member
  Hello all, I think the Blue Ocean strategy helps to create new dimension in mind of entrepreneurs. Human nature is very versatile and always wants a new taste. In such a competitive world it is wise to adopt Blue Ocean strategy rather then a red ocean strategy. Of course, there should not be any type of discomfort or deception in the name of new changes.

  How to Find a Blue Ocean
Cengiz Pak, Strategy Consultant, Turkey, Member
  (...)


  Change in Mind of Customers?
carlos calderon, Director, Colombia, Member
  (...)

  No Guarantee that a Blue Ocean Strategy will Work
Jonathan Narducci, Business Consultant, United States, Member
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  Blue Ocean Strategies create new Values and Visions
Jean-Philippe THOME, CEO, France, Member
  (...)

  Successfully Crystallising the Idea Will Expand the Red Ocean..
Ravi Unni, Manager, Qatar, Member
  (...)

  Blue Ocean Strategy is Enterpreneurial
Eddie Baker, Student (MBA), United States, Member
  (...)

  BOS Dependencies
durgaaprosad
  (...)

  Never Turn your Back on the Ocean
Robert Masters, United States, Member
  (...)

  WHO can Create a New Mental Category
B Subba Rao, HR Team Member, India, Member
  (...)

  Consider Markets as our Family
C. S. Vijendra Rao
  (...)

  Combine Blue + Red Ocean Strategies
SHASHANK CHAVAN, Manager, India, Member
  (...)

  Strategizing Using Human Values
Sanjeev Chugh, Teacher, India, Member
  (...)

  Blue Ocean Strategy Requires Paradigm Shift
Sundaram, CEO, India, Member
  (...)

  BOS is Similar to Disruptive Innovation
Swati Misra, Management Consultant, India, Member
  (...)

  Technical Mastery Needed
Reginald Mathe Mazibuko, Director, South Africa, Member
  (...)

  @Robert Masters
Sanjay Verma, Business, Kenya, Member
  (...)

  Expanding Existing Horizon
vinit burdak, India, Member
  (...)

  BOS Aims at First Mover Advantage
Charles Peter, CEO, Kenya, Member
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  Blue Ocean Strategy Similar to Differentiation Strategy
pradeep deo, Strategy Consultant, India, Member
  (...)

  Creating a New Mental Category
Elena Palkina, Manager, Russian Federation, Member
  (...)

  Blue Ocean Thought Space
Sudipto Mahindar, India, Member
  (...)

  Connecting BOS to Boston Matrix
Elena Palkina, Manager, Russian Federation, Member
  (...)

   
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Blue Ocean Strategy
Summary
Forum
'Purple' Ocean Strategy
Filtering Blue Ocean Ideas: Strategic Overlays
How to Start with Blue Ocean Strategy?
🔥Validated Instrument for Measuring Blue Ocean Strategy
Best Practices
🥇Visionary Leadership and Blue Ocean Strategy
🥈Blue, Green or Even Violet Ocean Strategies
🥉What is a Strategic Sequence?
Using Blue Ocean Strategy Inside Companies
Blue Ocean Strategy Disadvantages
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of Blue Ocean Strategy?
Blue Ocean Strategy in Small Companies
Creating a New Mental Category
Why is it called 'Blue' Ocean Strategy?
Six Paths to Moving from Red to Blue Ocean
BOS: more of the same
Porter Model vs Blue Ocean Strategy
What is the Four Action Framework?
What are Execution Hurdles in Blue Ocean Strategy?
Can a Blue Ocean Eventually Turn Into a Red Ocean?
Blue Ocean Strategy - Three Tiers of Noncustomers
Blue Ocean Strategic Sequencing - Apple
Blue Ocean Strategy - Buyer Experience Cycle
Blue Ocean Strategy: Buyer Utility Levers
The Context Determines BOS or ROS
Blue Ocean Strategy of Google
Define the Gap in the Market
The Importance of Innovating
This Isn't Strategy?
Blue Ocean Strategy for UPS
Blue Ocean Strategy Sequence L.L. Bean
BOS in Less Developed Countries
Navy Federal Credit Union
Not Properly Contested Markets
Blue Ocean is Economics Failure
Blue Ocean Strategic Sequencing - Amtrak
Blue Ocean Strategy Sequencing for Blockbuster
Blue Ocean Strategic Sequencing for US Airways?
Blue Ocean Strategy Research
Blue Ocean Strategy versus RBV and MBV
Nintendo's Wii BOS Strategic Sequence
Verizon Communications Strategic Sequencing
Best Buy - Blue Ocean Strategy Proposal
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
BOS and ROS are Both Supplier Centric
Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
Nestle Blue Ocean Strategy Sequencing
Papa Murphy's Strategic Sequence
The Blue Ocean Strategy (BOS) Sequence of Citibank
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing - Exxon Mobil
Blue Ocean Strategy Success Example in India
CSR Part of Blue Ocean Strategy
eBay's Blue Ocean Strategy Strategic Sequence
First Mover Advantage / Price Maker in BOS
Six Paths Framework for Property Management Companies
Sony Playstation in Medical Field
Strategic Sequencing Education Industry for Adults
Blue Ocean Sequencing - Bank of America
Blue Ocean Strategic Sequence for Oreck Direct
Blue Ocean Strategic Sequencing - Best Buy
Blue Ocean Strategic Sequencing in Office Furniture
BP Moving From Red Ocean to Blue Ocean
Blue Ocean Strategic Sequencing - Dell
Wal-Mart Strategic Sequence


Blue Ocean Strategy
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