Creating a New Mental Category

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Creating a New Mental Category
Uditha Liyanage, Senior Lecturer, Sri Lanka

Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets.... Register

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Aaron Phiri, Manager, South Africa
Its clear from the description of the blue market ...

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Min Prasad Budhathoki, Project Manager, Nepal
Hello all, I think the Blue Ocean strategy helps t...

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Cengiz Pak, Strategy Consultant, Turkey
I suggest the
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mohamed, Kenya
Whichever strategy to be undertaken - whether Red ...

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carlos calderon, Director, Colombia
That idea is not clear for me, should the process ...

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Jonathan Narducci, Business Consultant, United States
There is never a guarantee that a plan, initiative...

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Jean-Philippe THOME, CEO, France
I like Blue Ocean strategy very much, because it's...

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Ravi Unni, Manager, Qatar
The imagery is perfect - red denoting bloodshed to...

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Eddie Baker, Student (MBA), United States
Blue ocean strategy reflects separation of wheat f...

BOS DependenciesSign up
durgaaprosad, Strategy Consultant, India
The success of creating the new market will dep...

Never Turn your Back on the OceanSign up
Robert Masters, Iowa, United States
The supporting material to this thread uses eBay a...

WHO can Create a New Mental CategorySign up
B Subba Rao, HR Team Member, India
Entrepreneurs are interested in doing business in ...

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C. S. Vijendra Rao, India
We need to look at all markets as a extension of o...

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Organisations can approach both the strategies<...

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Sanjeev Chugh, Teacher, India
Everlasting success is a path which will be achiev...

Blue Ocean Strategy Requires Paradigm ShiftSign up
Sundaram, CEO, India
This is interesting. To move from red to blue, you...

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Swati Misra, Management Consultant, India
Blue Ocean strategy is not a new concept. It is al...

Technical Mastery NeededSign up
Reginald Mathe Mazibuko, Director, South Africa
I think Blue Ocean strategy needs to be carefully ...

@Robert MastersSign up
Sanjay Verma, Business, Kenya
I completely agree with the comment. The Blue Ocea...

Expanding Existing HorizonSign up
vinit burdak, Other, India
Creating new market out of the existing market can...

BOS Aims at First Mover AdvantageSign up
Charles Peter, CEO, Kenya
I strongly feel that the concept advocated by the ...

Blue Ocean Strategy Similar to Differentiation StrategySign up
pradeep deo, Strategy Consultant, India
I do not find much diffference between Blue Ocean ...

Creating a New Mental CategorySign up
Elena Palkina, Manager, Russian Federation
In my opinion, when a manager is constantly thinki...

Blue Ocean Thought SpaceSign up
Sudipto Mahindar, Other, India
- Finding a new product
- Defining a <...

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Elena Palkina, Manager, Russian Federation
I think Red Ocean strategy includes such direction...


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