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Uditha Liyanage
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Creating a New Mental Category
Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets.
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Aaron Phiri
Manager, South Africa
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Entrepreneurial Traits Needed
Its clear from the description of the blue market strategy that entrepreneurial traits such as innovation must be at the heart of the strategy.
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Min Prasad Budhathoki
Project Manager, Nepal
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Creating a New Dimension in Mind of Entrepreneurs
Hello all, I think the Blue Ocean strategy helps to create new dimension in mind of entrepreneurs. Human nature is very versatile and always wants a new taste. In such a competitive world it is wise to adopt Blue Ocean strategy rather then a red ocean strategy. Of course, there should not be any type of discomfort or deception in the name of new changes.
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Cengiz Pak
Strategy Consultant, Turkey
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How to Find a Blue Ocean
I suggest the Kano model, for those looking for a (...)
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mohamed
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Customer Satisfaction is Most important
Whichever strategy to be undertaken - whether Red (...)
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carlos calderon
Director, Colombia
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Change in Mind of Customers?
That idea is not clear for me, should the process (...)
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Jonathan Narducci
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No Guarantee that a Blue Ocean Strategy will Work
There is never a guarantee that a plan, initiative (...)
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Jean-Philippe THOME
CEO, France
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Blue Ocean Strategies create new Values and Visions
I like Blue Ocean strategy very much, because it's (...)
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Ravi Unni
Manager, Qatar
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Successfully Crystallising the Idea Will Expand the Red Ocean..
The imagery is perfect - red denoting bloodshed to (...)
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Eddie Baker
Student (MBA), United States
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Blue Ocean Strategy is Enterpreneurial
Blue ocean strategy reflects separation of wheat f (...)
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durgaaprosad
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BOS Dependencies
The success of creating the new market will depend (...)
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Robert Masters
United States
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Never Turn your Back on the Ocean
The supporting material to this thread uses eBay a (...)
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B Subba Rao
HR Team Member, India
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WHO can Create a New Mental Category
Entrepreneurs are interested in doing business in (...)
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C. S. Vijendra Rao
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Consider Markets as our Family
We need to look at all markets as a extension of o (...)
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SHASHANK CHAVAN
Manager, India
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Combine Blue + Red Ocean Strategies
Organisations can approach both the strategies. Th (...)
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Sanjeev Chugh
Teacher, India
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Strategizing Using Human Values
Everlasting success is a path which will be achiev (...)
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Sundaram
CEO, India
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Blue Ocean Strategy Requires Paradigm Shift
This is interesting. To move from red to blue, you (...)
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Swati Misra
Management Consultant, India
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BOS is Similar to Disruptive Innovation
Blue Ocean strategy is not a new concept. It is al (...)
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Reginald Mathe Mazibuko
Director, South Africa
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Technical Mastery Needed
I think Blue Ocean strategy needs to be carefully (...)
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Sanjay Verma
Business, Kenya
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@Robert Masters
I completely agree with the comment. The Blue Ocea (...)
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vinit burdak
India
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Expanding Existing Horizon
Creating new market out of the existing market can (...)
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Charles Peter
CEO, Kenya
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BOS Aims at First Mover Advantage
I strongly feel that the concept advocated by the (...)
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pradeep deo
Strategy Consultant, India
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Blue Ocean Strategy Similar to Differentiation Strategy
I do not find much diffference between Blue Ocean (...)
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Elena Palkina
Manager, Russian Federation
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Creating a New Mental Category
In my opinion, when a manager is constantly thinki (...)
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Sudipto Mahindar
India
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Blue Ocean Thought Space
- Finding a new product
- Defining a new market s (...)
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Elena Palkina
Manager, Russian Federation
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Connecting BOS to Boston Matrix
I think Red Ocean strategy includes such direction (...)
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