A BOS is Creating a New Mental Category
Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets.
X
Welcome to the Blue Ocean Strategy best practices. The topic being discussed here is: "A BOS is Creating a New Mental Category".
Sign up now to gain access. It's easy and 100% free.
Log in
|
|
|
0 |
|
mohamed, Kenya
|
|
Customer Satisfaction is Most important
Whichever strategy to be undertaken - whether Red or Blue Ocean - the vital point is: satisfaction o... Sign up
|
|
|
|
0 |
|
Jonathan Narducci, United States
|
|
No Guarantee that a Blue Ocean Strategy will Work
There is never a guarantee that a plan, initiative or strategy will work. The best you can do when y... Sign up
|
|
|
|
0 |
|
durgaaprosad, India
|
|
BOS Dependencies
The success of creating the new market will depend on the innovative ideas translated into action by... Sign up
|
|
|
|
0 |
|
B Subba Rao, India
|
|
WHO can Create a New Mental Category
Entrepreneurs are interested in doing business in proven services/products. They should explore aven... Sign up
|
|
|
|
0 |
|
C. S. Vijendra Rao, India
|
|
Consider Markets as our Family
We need to look at all markets as a extension of our own family. The needs are different, earnings a... Sign up
|
|