Creating a New Mental Category

Blue Ocean Strategy > Best Practices > Creating a New Mental Category

Creating a New Mental Category
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member
Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets....Sign up

Entrepreneurial Traits Needed
Aaron Phiri, Manager, South Africa, Member
Its clear from the description of the blue market strategy that entrepreneurial traits such as innovation must be at the heart of the strategy....Sign up

Creating a New Dimension in Mind of Entrepreneurs
Min Prasad Budhathoki, Project Manager, Nepal, Member
Hello all, I think the Blue Ocean strategy helps to create new dimension in mind of entrepreneurs. Human nature is very versatile and always wa...Sign up

How to Find a Blue Ocean
Cengiz Pak, Strategy Consultant, Turkey, Member
I suggest the Kano model, for those looking for a way of creating a strategy like blue oce...Sign up

Customer Satisfaction is Most important
Whichever strategy to be undertaken - whether Red or Blue Ocean - the vital point is: satisfaction of customers in relation to their needs and pref...Sign up

Change in Mind of Customers?
carlos calderon, Director, Colombia, Member
That idea is not clear for me, should the process involve a change in the top of mind of customers? How do you now that it will be successful?...Sign up

No Guarantee that a Blue Ocean Strategy will Work
Jonathan Narducci, Business Consultant, United States, Member
There is never a guarantee that a plan, initiative or strategy will work. The best you can do when you build one to differentiate your business from o...Sign up

Blue Ocean Strategies create new Values and Visions
Jean-Philippe THOME, CEO, France, Member
I like Blue Ocean strategy very much, because it's clever and based on a constructive and positive way of thinking, totally opposed to the red one whi...Sign up

Successfully Crystallising the Idea Will Expand the Red Ocean..
Ravi Unni, Manager, Qatar, Member
The imagery is perfect - red denoting bloodshed to capture market; blue to indicate untapped vast unchartered waters.
Without going into the deba...Sign up

Blue Ocean Strategy is Enterpreneurial
Eddie Baker, Student (MBA), United States, Member
Blue ocean strategy reflects separation of wheat from chaff, is truly enterpreneurial; and is the root of all things--before, now, and hereafte...Sign up

BOS Dependencies
durgaaprosad, Strategy Consultant, India, Member
The success of creating the new market will depend on the innovative ideas translated into action by the CEO of the organization....Sign up

Never Turn your Back on the Ocean
Robert Masters, United States, Member
The supporting material to this thread uses eBay as an example of successful Blue Ocean thinking. While I think eBay was hugely successful, there is a...Sign up

WHO can Create a New Mental Category
B Subba Rao, HR Team Member, India, Member
Entrepreneurs are interested in doing business in proven services/products. They should explore avenues for new innovative useful services/products wh...Sign up

Consider Markets as our Family
C. S. Vijendra Rao
We need to look at all markets as a extension of our own family. The needs are different, earnings are limited and there is a forced social responsibi...Sign up

Combine Blue + Red Ocean Strategies
SHASHANK CHAVAN, Manager, India, Member
Organisations can approach both the strategies. The revenues from red ocean can be invested in Blue Ocean strategy. This will definitely help a...Sign up

Strategizing Using Human Values
Sanjeev Chugh, Teacher, India, Member
Everlasting success is a path which will be achieved only when one seeks answers to basic questions such as, am I thinking truthfully and sincerely to...Sign up

Blue Ocean Strategy Requires Paradigm Shift
Sundaram, CEO, India, Member
This is interesting. To move from red to blue, you are actually talking about a paradigm shift. Even in this situation it is matter of time before the...Sign up

BOS is Similar to Disruptive Innovation
Swati Misra, Management Consultant, India, Member
Blue Ocean strategy is not a new concept. It is also known as disruptive innovation in th...Sign up

Technical Mastery Needed
Reginald Mathe Mazibuko, Director, South Africa, Member
I think Blue Ocean strategy needs to be carefully implemented as company can lose focus on its core competency (doing the basics right) in pursuit of ...Sign up

@Robert Masters
Sanjay Verma, Business, Kenya, Member
I completely agree with the comment. The Blue Ocean strategy seems like a long definition of e...Sign up

Expanding Existing Horizon
vinit burdak, India, Member
Creating new market out of the existing market can be done by by expanding the horizon of existing boundaries.
For example: giving service...Sign up

BOS Aims at First Mover Advantage
Charles Peter, CEO, Kenya, Member
I strongly feel that the concept advocated by the Blue Ocean strategy is not any different from business innovation.
It is a question of busin...Sign up

Blue Ocean Strategy Similar to Differentiation Strategy
pradeep deo, Strategy Consultant, India, Member
I do not find much diffference between Blue Ocean strategy and a differentiation strategy....Sign up

Creating a New Mental Category
Elena Palkina, Manager, Russian Federation, Member
In my opinion, when a manager is constantly thinking about future, making long-term plans, he understands that he will not able to provide the company...Sign up

Blue Ocean Thought Space
Sudipto Mahindar, India, Member
- Finding a new product
- Defining a new market segment
- Identifying a new customer need
can be thought space the...Sign up

Connecting BOS to Boston Matrix
Elena Palkina, Manager, Russian Federation, Member
I think Red Ocean strategy includes such directions from the BCG matrix as: Cash Cows and Dogs; and the Blue O...Sign up

Special Interest Group Leader
Andrew Nelson

Blue Ocean Strategy
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