A BOS is Creating a New Mental Category

Blue Ocean Strategy
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Best Practices
Uditha Liyanage, Sri Lanka

A BOS is Creating a New Mental Category

Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets.


Aaron Phiri
Manager, South Africa

Entrepreneurial Traits Needed

Its clear from the description of the blue market strategy that entrepreneurial traits such as innovation must be at the heart of the strategy.

Min Prasad Budhathoki
Project Manager, Nepal

Creating a New Dimension in Mind of Entrepreneurs

Hello all, I think the Blue Ocean strategy helps to create new dimension in mind of entrepreneurs. Human nature is very versatile and always wants a new taste. In such a competitive world it is wise to adopt Blue Ocean strategy rather then a red ocean strategy. Of course, there should not be any type of discomfort or deception in the name of new changes.

Cengiz Pak
Strategy Consultant, Turkey

How to Find a Blue Ocean

I suggest the Kano model, for those looking for a way of creating a strategy like blue ocean. For ev... Sign up

mohamed, Kenya

Customer Satisfaction is Most important

Whichever strategy to be undertaken - whether Red or Blue Ocean - the vital point is: satisfaction o... Sign up

carlos calderon
Director, Colombia

Change in Mind of Customers?

That idea is not clear for me, should the process involve a change in the top of mind of customers? ... Sign up

Jonathan Narducci, United States

No Guarantee that a Blue Ocean Strategy will Work

There is never a guarantee that a plan, initiative or strategy will work. The best you can do when y... Sign up

Jean-Philippe THOME
CEO, France

Blue Ocean Strategies create new Values and Visions

I like Blue Ocean strategy very much, because it's clever and based on a constructive and positive w... Sign up

Ravi Unni
Manager, Qatar

Successfully Crystallising the Idea Will Expand the Red Ocean..

The imagery is perfect - red denoting bloodshed to capture market; blue to indicate untapped vast un... Sign up

Eddie Baker
Student (MBA), United States

Blue Ocean Strategy is Enterpreneurial

Blue ocean strategy reflects separation of wheat from chaff, is truly enterpreneurial; and is the ro... Sign up

durgaaprosad, India

BOS Dependencies

The success of creating the new market will depend on the innovative ideas translated into action by... Sign up

Robert Masters
United States

Never Turn your Back on the Ocean

The supporting material to this thread uses eBay as an example of successful Blue Ocean thinking. Wh... Sign up

B Subba Rao, India

WHO can Create a New Mental Category

Entrepreneurs are interested in doing business in proven services/products. They should explore aven... Sign up

C. S. Vijendra Rao, India

Consider Markets as our Family

We need to look at all markets as a extension of our own family. The needs are different, earnings a... Sign up

Manager, India

Combine Blue + Red Ocean Strategies

Organisations can approach both the strategies. The revenues from red ocean can be invested in Blue ... Sign up

Sanjeev Chugh
Teacher, India

Strategizing Using Human Values

Everlasting success is a path which will be achieved only when one seeks answers to basic questions ... Sign up

CEO, India

Blue Ocean Strategy Requires Paradigm Shift

This is interesting. To move from red to blue, you are actually talking about a paradigm shift. Even... Sign up

Swati Misra
Management Consultant, India

BOS is Similar to Disruptive Innovation

Blue Ocean strategy is not a new concept. It is also known as disruptive innovation in the technical... Sign up

Reginald Mathe Mazibuko
Director, South Africa

Technical Mastery Needed

I think Blue Ocean strategy needs to be carefully implemented as company can lose focus on its core ... Sign up

Sanjay Verma
Business, Kenya

@Robert Masters

I completely agree with the comment. The Blue Ocean strategy seems like a long definition of entrepr... Sign up

vinit burdak

Expanding Existing Horizon

Creating new market out of the existing market can be done by by expanding the horizon of existing b... Sign up

Charles Peter
CEO, Kenya

BOS Aims at First Mover Advantage

I strongly feel that the concept advocated by the Blue Ocean strategy is not any different from busi... Sign up

pradeep deo
Strategy Consultant, India

Blue Ocean Strategy Similar to Differentiation Strategy

I do not find much diffference between Blue Ocean strategy and a differentiation strategy.... Sign up

Elena Palkina
Manager, Russian Federation

Creating a New Mental Category

In my opinion, when a manager is constantly thinking about future, making long-term plans, he unders... Sign up

Sudipto Mahindar

Blue Ocean Thought Space

- Finding a new product - Defining a new market segment - Identifying a new customer need can be ... Sign up

Elena Palkina
Manager, Russian Federation

Connecting BOS to Boston Matrix

I think Red Ocean strategy includes such directions from the BCG matrix as: Cash Cows and Dogs; and ... Sign up


More on Blue Ocean Strategy:
Discussion Topics
🥇 Visionary Leadership and Blue Ocean Strategy
🥈 Purple Ocean Strategy
🥉 Blue, Green or Even Violet Ocean Strategies
Strategic Sequence: Best Practices and Pitfalls
Blue Ocean Strategy Disadvantages
👀A BOS is Creating a New Mental Category
What is a Pioneer-Migrator-Settler Map (PMS Map)?
Why is it Called 'Blue' Ocean Strategy?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
Blue Ocean Strategy in Small Companies
How to Avoid Imitation of Blue Ocean Strategy?
Can a Blue Ocean Eventually Turn Into a Red Ocean?
Six Paths to Moving from Red to Blue Ocean
BOS is More of the Same
Execution Hurdles in Blue Ocean Strategy
The Four Actions Framework for Blue Ocean Strategy
Porter Model vs Blue Ocean Strategy
Filtering Blue Ocean Ideas: Strategic Overlays
Blue Ocean Strategy - Three Tiers of Noncustomers
Blue Ocean Strategy of Google
BOS and ROS are Both Supplier Centric
How to Start with Blue Ocean Strategy?
Blue Ocean Strategy - Apple
Blue Ocean Strategy - Buyer Experience Cycle
Blue Ocean Strategy: Buyer Utility Levers
BOS / ROS Isn't a Strategy
First Mover Advantage / Price Maker in BOS
Use CSR as Part of your Blue Ocean Strategy
Importance of BOS is Focus on Innovating
Blue Ocean Strategy for UPS
Blue Ocean Strategy Sequence L.L. Bean
BOS in Less Developed Countries
🔥 Validated Instrument for Measuring Blue Ocean Strategy
Blue Ocean is Economics Failure
Blue Ocean Strategy Sequencing for Blockbuster
Blue Ocean Strategy Strategic Sequence - EBay
Strategic Sequencing for Adult Education / Learning
Blue Ocean Strategic Sequencing for US Airways?
Blue Ocean Strategy - Best Buy
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing - Dell
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
Blue Ocean Strategy Sequencing - Nestle
The Blue Ocean Strategy (BOS) Sequence of Citibank
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing in Office Furniture
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Blue Ocean Strategy
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