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Creating a New Mental Category
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member
Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets.
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Entrepreneurial Traits Needed
Aaron Phiri, Manager, South Africa, Member Its clear from the description of the blue market strategy that entrepreneurial traits such as innovation must be at the heart of the strategy.
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Creating a New Dimension in Mind of Entrepreneurs
Min Prasad Budhathoki, Project Manager, Nepal, Member Hello all, I think the Blue Ocean strategy helps to create new dimension in mind of entrepreneurs. Human nature is very versatile and always wants a new taste. In such a competitive world it is wise to adopt Blue Ocean strategy rather then a red ocean strategy. Of course, there should not be any type of discomfort or deception in the name of new changes.
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Andrew Nelson
