Creating a New Mental Category

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Creating a New Mental Category
Uditha Liyanage, Member
Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets.... Register

Entrepreneurial Traits NeededSign up
Aaron Phiri, Member
Its clear from the description of the blue market ...

Creating a New Dimension in Mind of EntrepreneursSign up
Min Prasad Budhathoki, Member
Hello all, I think the Blue Ocean strategy helps t...

How to Find a Blue OceanSign up
Cengiz Pak, Member
I suggest the
Customer Satisfaction is Most importantSign up
Whichever strategy to be undertaken - whether Red ...

Change in Mind of Customers?Sign up
carlos calderon, Member
That idea is not clear for me, should the process ...

No Guarantee that a Blue Ocean Strategy will WorkSign up
Jonathan Narducci, Member
There is never a guarantee that a plan, initiative...

Blue Ocean Strategies create new Values and VisionsSign up
Jean-Philippe THOME, Member
I like Blue Ocean strategy very much, because it's...

Successfully Crystallising the Idea Will Expand the Red Ocean..Sign up
Ravi Unni, Member
The imagery is perfect - red denoting bloodshed to...

Blue Ocean Strategy is EnterpreneurialSign up
Eddie Baker, Member
Blue ocean strategy reflects separation of wheat f...

BOS DependenciesSign up
durgaaprosad, Member
The success of creating the new market will dep...

Never Turn your Back on the OceanSign up
Robert Masters, Member
The supporting material to this thread uses eBay a...

WHO can Create a New Mental CategorySign up
B Subba Rao, Member
Entrepreneurs are interested in doing business in ...

Consider Markets as our FamilySign up
C. S. Vijendra Rao
We need to look at all markets as a extension of o...

Combine Blue + Red Ocean StrategiesSign up
Organisations can approach both the strategies<...

Strategizing Using Human ValuesSign up
Sanjeev Chugh, Member
Everlasting success is a path which will be achiev...

Blue Ocean Strategy Requires Paradigm ShiftSign up
Sundaram, Member
This is interesting. To move from red to blue, you...

BOS is Similar to Disruptive InnovationSign up
Swati Misra, Member
Blue Ocean strategy is not a new concept. It is al...

Technical Mastery NeededSign up
Reginald Mathe Mazibuko, Member
I think Blue Ocean strategy needs to be carefully ...

@Robert MastersSign up
Sanjay Verma, Member
I completely agree with the comment. The Blue Ocea...

Expanding Existing HorizonSign up
vinit burdak, Member
Creating new market out of the existing market can...

BOS Aims at First Mover AdvantageSign up
Charles Peter, Member
I strongly feel that the concept advocated by the ...

Blue Ocean Strategy Similar to Differentiation StrategySign up
pradeep deo, Member
I do not find much diffference between Blue Ocean ...

Creating a New Mental CategorySign up
Elena Palkina, Member
In my opinion, when a manager is constantly thinki...

Blue Ocean Thought SpaceSign up
Sudipto Mahindar, Member
- Finding a new product
- Defining a <...

Connecting BOS to Boston MatrixSign up
Elena Palkina, Member
I think Red Ocean strategy includes such direction...


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