Creating a New Mental Category

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Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets. (...) Read more? Sign up for free

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		Entrepreneurial Traits Needed Aaron Phiri, Manager, South Africa, Member
	Its clear from the description of the blue market strategy that entrepreneurial traits such as innovation must be at the heart of the strategy.

		Creating a New Dimension in Mind of Entrepreneurs Min Prasad Budhathoki, Project Manager, Nepal, Member
	Hello all, I think the Blue Ocean strategy helps to create new dimension in mind of entrepreneurs. Human nature is very versatile and always wants a new taste. In such a competitive world it is wise to adopt Blue Ocean strategy rather then a red ocean strategy. Of course, there should not be any type of discomfort or deception in the name of new changes.

		How to Find a Blue Ocean Cengiz Pak, Strategy Consultant, Turkey, Member
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		Customer Satisfaction is Most important mohamed
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		Change in Mind of Customers? carlos calderon, Director, Colombia, Member
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		No Guarantee that a Blue Ocean Strategy will Work Jonathan Narducci, Business Consultant, United States, Member
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		Blue Ocean Strategies create new Values and Visions Jean-Philippe THOME, CEO, France, Member
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		Successfully Crystallising the Idea Will Expand the Red Ocean.. Ravi Unni, Manager, Qatar, Member
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		Blue Ocean Strategy is Enterpreneurial Eddie Baker, Student (MBA), United States, Member
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		BOS Dependencies durgaaprosad
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		Never Turn your Back on the Ocean Robert Masters, United States, Member
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		WHO can Create a New Mental Category B Subba Rao, HR Team Member, India, Member
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		Consider Markets as our Family C. S. Vijendra Rao
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		Combine Blue + Red Ocean Strategies SHASHANK CHAVAN, Manager, India, Member
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		Strategizing Using Human Values Sanjeev Chugh, Teacher, India, Member
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		Blue Ocean Strategy Requires Paradigm Shift Sundaram, CEO, India, Member
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		BOS is Similar to Disruptive Innovation Swati Misra, Management Consultant, India, Member
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		Technical Mastery Needed Reginald Mathe Mazibuko, Director, South Africa, Member
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		@Robert Masters Sanjay Verma, Business, Kenya, Member
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		Expanding Existing Horizon vinit burdak, India, Member
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		BOS Aims at First Mover Advantage Charles Peter, CEO, Kenya, Member
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		Blue Ocean Strategy Similar to Differentiation Strategy pradeep deo, Strategy Consultant, India, Member
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		Creating a New Mental Category Elena Palkina, Manager, Russian Federation, Member
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		Blue Ocean Thought Space Sudipto Mahindar, India, Member
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		Connecting BOS to Boston Matrix Elena Palkina, Manager, Russian Federation, Member
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