Creating a New Mental Category

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Blue Ocean Strategy > Forum > Creating a New Mental Category

Creating a New Mental Category
Uditha Liyanage

Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets. (...) Read more? Sign up for free
 

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Entrepreneurial Traits Needed
Aaron Phiri, Manager, South Africa, Member

Its clear from the description of the blue market strategy that entrepreneurial traits such as innovation must be at the heart of the strategy.
 

 
Creating a New Dimension in Mind of Entrepreneurs
Min Prasad Budhathoki, Project Manager, Nepal, Member

Hello all, I think the Blue Ocean strategy helps to create new dimension in mind of entrepreneurs. Human nature is very versatile and always wants a new taste. In such a competitive world it is wise to adopt Blue Ocean strategy rather then a red ocean strategy. Of course, there should not be any type of discomfort or deception in the name of new changes.
 

 
How to Find a Blue Ocean
Cengiz Pak, Strategy Consultant, Turkey, Member

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Change in Mind of Customers?
carlos calderon, Director, Colombia, Member

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No Guarantee that a Blue Ocean Strategy will Work
Jonathan Narducci, Business Consultant, United States, Member

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Blue Ocean Strategies create new Values and Visions
Jean-Philippe THOME, CEO, France, Member

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Blue Ocean Strategy is Enterpreneurial
Eddie Baker, Student (MBA), United States, Member

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BOS Dependencies
durgaaprosad

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Never Turn your Back on the Ocean
Robert Masters, United States, Member

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WHO can Create a New Mental Category
B Subba Rao, HR Team Member, India, Member

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Consider Markets as our Family
C. S. Vijendra Rao

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Combine Blue + Red Ocean Strategies
SHASHANK CHAVAN, Manager, India, Member

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Strategizing Using Human Values
Sanjeev Chugh, Teacher, India, Member

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Blue Ocean Strategy Requires Paradigm Shift
Sundaram, CEO, India, Member

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BOS is Similar to Disruptive Innovation
Swati Misra, Management Consultant, India, Member

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Technical Mastery Needed
Reginald Mathe Mazibuko, Director, South Africa, Member

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@Robert Masters
Sanjay Verma, Business, Kenya, Member

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Expanding Existing Horizon
vinit burdak, India, Member

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BOS Aims at First Mover Advantage
Charles Peter, CEO, Kenya, Member

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Blue Ocean Strategy Similar to Differentiation Strategy
pradeep deo, Strategy Consultant, India, Member

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Creating a New Mental Category
Elena Palkina, Manager, Russian Federation, Member

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Blue Ocean Thought Space
Sudipto Mahindar, India, Member

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Connecting BOS to Boston Matrix
Elena Palkina, Manager, Russian Federation, Member

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