Creating a New Mental Category

Blue Ocean Strategy
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Blue Ocean Strategy > Best Practices > Creating a New Mental Category

Creating a New Mental Category
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member
Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets.

Entrepreneurial Traits Needed
Aaron Phiri, Manager, South Africa, Member
Its clear from the description of the blue market strategy that entrepreneurial traits such as innovation must be at the heart of the strategy.

Creating a New Dimension in Mind of Entrepreneurs
Min Prasad Budhathoki, Project Manager, Nepal, Member
Hello all, I think the Blue Ocean strategy helps to create new dimension in mind of entrepreneurs. Human nature is very versatile and always wants a new taste. In such a competitive world it is wise to adopt Blue Ocean strategy rather then a red ocean strategy. Of course, there should not be any type of discomfort or deception in the name of new changes.

How to Find a Blue Ocean
Cengiz Pak, Strategy Consultant, Turkey, Member


Change in Mind of Customers?
carlos calderon, Director, Colombia, Member

No Guarantee that a Blue Ocean Strategy will Work
Jonathan Narducci, Business Consultant, United States, Member

Blue Ocean Strategies create new Values and Visions
Jean-Philippe THOME, CEO, France, Member


Blue Ocean Strategy is Enterpreneurial
Eddie Baker, Student (MBA), United States, Member

BOS Dependencies
durgaaprosad, Strategy Consultant, India, Member

Never Turn your Back on the Ocean
Robert Masters, United States, Member

WHO can Create a New Mental Category
B Subba Rao, HR Team Member, India, Member


Combine Blue + Red Ocean Strategies
SHASHANK CHAVAN, Manager, India, Member

Strategizing Using Human Values
Sanjeev Chugh, Teacher, India, Member

Blue Ocean Strategy Requires Paradigm Shift
Sundaram, CEO, India, Member

BOS is Similar to Disruptive Innovation
Swati Misra, Management Consultant, India, Member

Technical Mastery Needed
Reginald Mathe Mazibuko, Director, South Africa, Member

@Robert Masters
Sanjay Verma, Business, Kenya, Member

Expanding Existing Horizon
vinit burdak, India, Member

BOS Aims at First Mover Advantage
Charles Peter, CEO, Kenya, Member

Blue Ocean Strategy Similar to Differentiation Strategy
pradeep deo, Strategy Consultant, India, Member

Creating a New Mental Category
Elena Palkina, Manager, Russian Federation, Member

Blue Ocean Thought Space
Sudipto Mahindar, India, Member

Connecting BOS to Boston Matrix
Elena Palkina, Manager, Russian Federation, Member


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Andrew Nelson

Blue Ocean Strategy
Best Practices

Blue Ocean Strategy
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