Creating a New Mental Category

Blue Ocean Strategy
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Blue Ocean Strategy > Best Practices > Creating a New Mental Category

Creating a New Mental Category
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member
Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets.
 

 
Entrepreneurial Traits Needed
Aaron Phiri, Manager, South Africa, Member
Its clear from the description of the blue market strategy that entrepreneurial traits such as innovation must be at the heart of the strategy.
 

 
Creating a New Dimension in Mind of Entrepreneurs
Min Prasad Budhathoki, Project Manager, Nepal, Member
Hello all, I think the Blue Ocean strategy helps to create new dimension in mind of entrepreneurs. Human nature is very versatile and always wants a new taste. In such a competitive world it is wise to adopt Blue Ocean strategy rather then a red ocean strategy. Of course, there should not be any type of discomfort or deception in the name of new changes.
 

 
How to Find a Blue Ocean
Cengiz Pak, Strategy Consultant, Turkey, Member
 

   

 
Change in Mind of Customers?
carlos calderon, Director, Colombia, Member
 

 
No Guarantee that a Blue Ocean Strategy will Work
Jonathan Narducci, Business Consultant, United States, Member
 

 
Blue Ocean Strategies create new Values and Visions
Jean-Philippe THOME, CEO, France, Member
 

   

 
Blue Ocean Strategy is Enterpreneurial
Eddie Baker, Student (MBA), United States, Member
 

 
BOS Dependencies
durgaaprosad, Strategy Consultant, India, Member
 

 
Never Turn your Back on the Ocean
Robert Masters, United States, Member
 

 
WHO can Create a New Mental Category
B Subba Rao, HR Team Member, India, Member
 

   

 
Combine Blue + Red Ocean Strategies
SHASHANK CHAVAN, Manager, India, Member
 

 
Strategizing Using Human Values
Sanjeev Chugh, Teacher, India, Member
 

 
Blue Ocean Strategy Requires Paradigm Shift
Sundaram, CEO, India, Member
 

 
BOS is Similar to Disruptive Innovation
Swati Misra, Management Consultant, India, Member
 

 
Technical Mastery Needed
Reginald Mathe Mazibuko, Director, South Africa, Member
 

 
@Robert Masters
Sanjay Verma, Business, Kenya, Member
 

 
Expanding Existing Horizon
vinit burdak, India, Member
 

 
BOS Aims at First Mover Advantage
Charles Peter, CEO, Kenya, Member
 

 
Blue Ocean Strategy Similar to Differentiation Strategy
pradeep deo, Strategy Consultant, India, Member
 

 
Creating a New Mental Category
Elena Palkina, Manager, Russian Federation, Member
 

 
Blue Ocean Thought Space
Sudipto Mahindar, India, Member
 

 
Connecting BOS to Boston Matrix
Elena Palkina, Manager, Russian Federation, Member
 

     

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