Creating a New Mental Category

Blue Ocean Strategy
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Uditha Liyanage

Creating a New Mental Category

Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets.

  Aaron Phiri
Manager, South Africa
 

Entrepreneurial Traits Needed

Its clear from the description of the blue market strategy that entrepreneurial traits such as innovation must be at the heart of the strategy.

  Min Prasad Budhathoki
Project Manager, Nepal
 

Creating a New Dimension in Mind of Entrepreneurs

Hello all, I think the Blue Ocean strategy helps to create new dimension in mind of entrepreneurs. Human nature is very versatile and always wants a new taste. In such a competitive world it is wise to adopt Blue Ocean strategy rather then a red ocean strategy. Of course, there should not be any type of discomfort or deception in the name of new changes.

  Cengiz Pak
Strategy Consultant, Turkey
 

How to Find a Blue Ocean

I suggest the Kano model, for those looking for a (...)

  mohamed
 

Customer Satisfaction is Most important

Whichever strategy to be undertaken - whether Red (...)

  carlos calderon
Director, Colombia
 

Change in Mind of Customers?

That idea is not clear for me, should the process (...)

  Jonathan Narducci
 

No Guarantee that a Blue Ocean Strategy will Work

There is never a guarantee that a plan, initiative (...)

  Jean-Philippe THOME
CEO, France
 

Blue Ocean Strategies create new Values and Visions

I like Blue Ocean strategy very much, because it's (...)

  Ravi Unni
Manager, Qatar
 

Successfully Crystallising the Idea Will Expand the Red Ocean..

The imagery is perfect - red denoting bloodshed to (...)

  Eddie Baker
Student (MBA), United States
 

Blue Ocean Strategy is Enterpreneurial

Blue ocean strategy reflects separation of wheat f (...)

  durgaaprosad
 

BOS Dependencies

The success of creating the new market will depend (...)

  Robert Masters
United States
 

Never Turn your Back on the Ocean

The supporting material to this thread uses eBay a (...)

  B Subba Rao
HR Team Member, India
 

WHO can Create a New Mental Category

Entrepreneurs are interested in doing business in (...)

  C. S. Vijendra Rao
 

Consider Markets as our Family

We need to look at all markets as a extension of o (...)

  SHASHANK CHAVAN
Manager, India
 

Combine Blue + Red Ocean Strategies

Organisations can approach both the strategies. Th (...)

  Sanjeev Chugh
Teacher, India
 

Strategizing Using Human Values

Everlasting success is a path which will be achiev (...)

  Sundaram
CEO, India
 

Blue Ocean Strategy Requires Paradigm Shift

This is interesting. To move from red to blue, you (...)

  Swati Misra
Management Consultant, India
 

BOS is Similar to Disruptive Innovation

Blue Ocean strategy is not a new concept. It is al (...)

  Reginald Mathe Mazibuko
Director, South Africa
 

Technical Mastery Needed

I think Blue Ocean strategy needs to be carefully (...)

  Sanjay Verma
Business, Kenya
 

@Robert Masters

I completely agree with the comment. The Blue Ocea (...)

  vinit burdak
India
 

Expanding Existing Horizon

Creating new market out of the existing market can (...)

  Charles Peter
CEO, Kenya
 

BOS Aims at First Mover Advantage

I strongly feel that the concept advocated by the (...)

  pradeep deo
Strategy Consultant, India
 

Blue Ocean Strategy Similar to Differentiation Strategy

I do not find much diffference between Blue Ocean (...)

  Elena Palkina
Manager, Russian Federation
 

Creating a New Mental Category

In my opinion, when a manager is constantly thinki (...)

  Sudipto Mahindar
India
 

Blue Ocean Thought Space

- Finding a new product - Defining a new market s (...)

  Elena Palkina
Manager, Russian Federation
 

Connecting BOS to Boston Matrix

I think Red Ocean strategy includes such direction (...)

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More on Blue Ocean Strategy
Summary
Forum
What is the Four Action Framework?
What are Execution Hurdles in BOS?
BOS - Three Tiers of Noncustomers
Blue Ocean Strategic Sequencing - Apple
BOS - Buyer Experience Cycle
BOS: Buyer Utility Levers
The Importance of Innovating
This Isn't Strategy?
BOS for UPS
BOS Sequence L.L. Bean
BOS in Less Developed Countries
Filtering Blue Ocean Ideas: Strategic Overlays
Navy Federal Credit Union
Not Properly Contested Markets
Blue Ocean Strategic Sequencing - Amtrak
BOS Sequencing for Blockbuster
BOS versus RBV and MBV
Blue Ocean Strategic Sequencing for US Airways?
BOS Research
Nintendo's Wii BOS Strategic Sequence
Papa Murphy's Strategic Sequence
Verizon Communications Strategic Sequencing
Best Buy - BOS Proposal
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
BOS and ROS are Both Supplier Centric
Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
How to Start with BOS?
Nestle BOS Sequencing
The BOS (BOS) Sequence of Citibank
🔥Validated Instrument for Measuring BOS
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing - Exxon Mobil
BOS Success Example in India
CSR Part of BOS
eBay's BOS Strategic Sequence
First Mover Advantage / Price Maker in BOS
Six Paths Framework for Property Management Companies
Sony Playstation in Medical Field
Strategic Sequencing Education Industry for Adults
Blue Ocean Sequencing - Bank of America
Blue Ocean Strategic Sequence for Oreck Direct
Blue Ocean Strategic Sequencing - Best Buy
Blue Ocean Strategic Sequencing in Office Furniture
BP Moving From Red Ocean to Blue Ocean
Blue Ocean Strategic Sequencing - Dell
Wal-Mart Strategic Sequence
Best Practices
Visionary Leadership and BOS
Blue, Green or Even Violet Ocean Strategies
What is a Strategic Sequence?
Using BOS Inside Companies
BOS Disadvantages
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of BOS?
BOS in Small Companies
Creating a New Mental Category
Why is it called 'Blue' Ocean Strategy?
Six Paths to Moving from Red to Blue Ocean
BOS: more of the same
Porter Model vs BOS
Can a Blue Ocean Eventually Turn Into a Red Ocean?
'Purple' Ocean Strategy
The Context Determines BOS or ROS
BOS of Google
Define the Gap in the Market
Blue Ocean is Economics Failure
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