Creating a New Mental Category


 
Blue Ocean Strategy > Best Practices Premium

Creating a New Mental Category
Uditha Liyanage, Senior Lecturer, Sri Lanka

Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets.... Register
 

 
Entrepreneurial Traits Needed
Aaron Phiri, Manager, South Africa
 

 
Creating a New Dimension in Mind of Entrepreneurs
Min Prasad Budhathoki, Project Manager, Nepal
 

 
How to Find a Blue Ocean
Cengiz Pak, Strategy Consultant, Turkey
 

   

 
Change in Mind of Customers?
carlos calderon, Director, Colombia
 

 
No Guarantee that a Blue Ocean Strategy will Work
Jonathan Narducci, Business Consultant, United States
 

   

   

 
Blue Ocean Strategy is Enterpreneurial
Eddie Baker, Student (MBA), United States
 

 
BOS Dependencies
durgaaprosad, Strategy Consultant, India
 

 
Never Turn your Back on the Ocean
Robert Masters, Iowa, United States
 

 
WHO can Create a New Mental Category
B Subba Rao, HR Team Member, India
 

 
Consider Markets as our Family
C. S. Vijendra Rao, India
 

 
Combine Blue + Red Ocean Strategies
SHASHANK CHAVAN, Manager, India
 

 
Strategizing Using Human Values
Sanjeev Chugh, Teacher, India
 

   

 
BOS is Similar to Disruptive Innovation
Swati Misra, Management Consultant, India
 

 
Technical Mastery Needed
Reginald Mathe Mazibuko, Director, South Africa
 

 
@Robert Masters
Sanjay Verma, Business, Kenya
 

 
Expanding Existing Horizon
vinit burdak, Other, India
 

 
BOS Aims at First Mover Advantage
Charles Peter, CEO, Kenya
 

 
Blue Ocean Strategy Similar to Differentiation Strategy
pradeep deo, Strategy Consultant, India
 

 
Creating a New Mental Category
Elena Palkina, Manager, Russian Federation
 

 
Blue Ocean Thought Space
Sudipto Mahindar, Other, India
 

 
Connecting BOS to Boston Matrix
Elena Palkina, Manager, Russian Federation
 

 
 

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