Creating a New Mental Category

Blue Ocean Strategy
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Uditha Liyanage

Creating a New Mental Category

Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets.

  Aaron Phiri
Manager, South Africa

Entrepreneurial Traits Needed

Its clear from the description of the blue market strategy that entrepreneurial traits such as innovation must be at the heart of the strategy.

  Min Prasad Budhathoki
Project Manager, Nepal

Creating a New Dimension in Mind of Entrepreneurs

Hello all, I think the Blue Ocean strategy helps to create new dimension in mind of entrepreneurs. Human nature is very versatile and always wants a new taste. In such a competitive world it is wise to adopt Blue Ocean strategy rather then a red ocean strategy. Of course, there should not be any type of discomfort or deception in the name of new changes.

  Cengiz Pak
Strategy Consultant, Turkey

How to Find a Blue Ocean

I suggest the Kano model, for those looking for a (...)


Customer Satisfaction is Most important

Whichever strategy to be undertaken - whether Red (...)

  carlos calderon
Director, Colombia

Change in Mind of Customers?

That idea is not clear for me, should the process (...)

  Jonathan Narducci

No Guarantee that a Blue Ocean Strategy will Work

There is never a guarantee that a plan, initiative (...)

  Jean-Philippe THOME
CEO, France

Blue Ocean Strategies create new Values and Visions

I like Blue Ocean strategy very much, because it's (...)

  Ravi Unni
Manager, Qatar

Successfully Crystallising the Idea Will Expand the Red Ocean..

The imagery is perfect - red denoting bloodshed to (...)

  Eddie Baker
Student (MBA), United States

Blue Ocean Strategy is Enterpreneurial

Blue ocean strategy reflects separation of wheat f (...)


BOS Dependencies

The success of creating the new market will depend (...)

  Robert Masters
United States

Never Turn your Back on the Ocean

The supporting material to this thread uses eBay a (...)

  B Subba Rao
HR Team Member, India

WHO can Create a New Mental Category

Entrepreneurs are interested in doing business in (...)

  C. S. Vijendra Rao

Consider Markets as our Family

We need to look at all markets as a extension of o (...)

Manager, India

Combine Blue + Red Ocean Strategies

Organisations can approach both the strategies. Th (...)

  Sanjeev Chugh
Teacher, India

Strategizing Using Human Values

Everlasting success is a path which will be achiev (...)

CEO, India

Blue Ocean Strategy Requires Paradigm Shift

This is interesting. To move from red to blue, you (...)

  Swati Misra
Management Consultant, India

BOS is Similar to Disruptive Innovation

Blue Ocean strategy is not a new concept. It is al (...)

  Reginald Mathe Mazibuko
Director, South Africa

Technical Mastery Needed

I think Blue Ocean strategy needs to be carefully (...)

  Sanjay Verma
Business, Kenya

@Robert Masters

I completely agree with the comment. The Blue Ocea (...)

  vinit burdak

Expanding Existing Horizon

Creating new market out of the existing market can (...)

  Charles Peter
CEO, Kenya

BOS Aims at First Mover Advantage

I strongly feel that the concept advocated by the (...)

  pradeep deo
Strategy Consultant, India

Blue Ocean Strategy Similar to Differentiation Strategy

I do not find much diffference between Blue Ocean (...)

  Elena Palkina
Manager, Russian Federation

Creating a New Mental Category

In my opinion, when a manager is constantly thinki (...)

  Sudipto Mahindar

Blue Ocean Thought Space

- Finding a new product - Defining a new market s (...)

  Elena Palkina
Manager, Russian Federation

Connecting BOS to Boston Matrix

I think Red Ocean strategy includes such direction (...)

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