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Creating a New Mental Category
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member
Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets....
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Entrepreneurial Traits Needed
Aaron Phiri, Manager, South Africa, Member Its clear from the description of the blue market strategy that entrepreneurial traits such as innovation must be at the heart of the strategy....
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Creating a New Dimension in Mind of Entrepreneurs
Min Prasad Budhathoki, Project Manager, Nepal, Member Hello all, I think the Blue Ocean strategy helps to create new dimension in mind of entrepreneurs. Human nature is very versatile and always wa...
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Customer Satisfaction is Most important
mohamed Whichever strategy to be undertaken - whether Red or Blue Ocean - the vital point is: satisfaction of customers in relation to their needs and pref...
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Change in Mind of Customers?
carlos calderon, Director, Colombia, Member That idea is not clear for me, should the process involve a change in the top of mind of customers? How do you now that it will be successful?...
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No Guarantee that a Blue Ocean Strategy will Work
Jonathan Narducci, Business Consultant, United States, Member There is never a guarantee that a plan, initiative or strategy will work. The best you can do when you build one to differentiate your business from o...
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Blue Ocean Strategy is Enterpreneurial
Eddie Baker, Student (MBA), United States, Member Blue ocean strategy reflects separation of wheat from chaff, is truly enterpreneurial; and is the root of all things--before, now, and hereafte...
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BOS Dependencies
durgaaprosad, Strategy Consultant, India, Member The success of creating the new market will depend on the innovative ideas translated into action by the CEO of the organization....
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Never Turn your Back on the Ocean
Robert Masters, United States, Member The supporting material to this thread uses eBay as an example of successful Blue Ocean thinking. While I think eBay was hugely successful, there is a...
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WHO can Create a New Mental Category
B Subba Rao, HR Team Member, India, Member Entrepreneurs are interested in doing business in proven services/products. They should explore avenues for new innovative useful services/products wh...
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Consider Markets as our Family
C. S. Vijendra Rao We need to look at all markets as a extension of our own family. The needs are different, earnings are limited and there is a forced social responsibi...
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Combine Blue + Red Ocean Strategies
SHASHANK CHAVAN, Manager, India, Member Organisations can approach both the strategies. The revenues from red ocean can be invested in Blue Ocean strategy. This will definitely help a...
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Strategizing Using Human Values
Sanjeev Chugh, Teacher, India, Member Everlasting success is a path which will be achieved only when one seeks answers to basic questions such as, am I thinking truthfully and sincerely to...
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Blue Ocean Strategy Requires Paradigm Shift
Sundaram, CEO, India, Member This is interesting. To move from red to blue, you are actually talking about a paradigm shift. Even in this situation it is matter of time before the...
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Technical Mastery Needed
Reginald Mathe Mazibuko, Director, South Africa, Member I think Blue Ocean strategy needs to be carefully implemented as company can lose focus on its core competency (doing the basics right) in pursuit of ...
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Expanding Existing Horizon
vinit burdak, India, Member Creating new market out of the existing market can be done by by expanding the horizon of existing boundaries.
For example: giving service...
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BOS Aims at First Mover Advantage
Charles Peter, CEO, Kenya, Member I strongly feel that the concept advocated by the Blue Ocean strategy is not any different from business innovation.
It is a question of busin...
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Creating a New Mental Category
Elena Palkina, Manager, Russian Federation, Member In my opinion, when a manager is constantly thinking about future, making long-term plans, he understands that he will not able to provide the company...
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Blue Ocean Thought Space
Sudipto Mahindar, India, Member - Finding a new product
- Defining a new market segment
- Identifying a new customer need
can be thought space the...
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Andrew Nelson
