A BOS is Creating a New Mental Category
Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets.
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mohamed, Kenya
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Customer Satisfaction is Most important
Whichever strategy to be undertaken - whether Red or Blue Ocean - the vital point is: satisfaction o... Sign up
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Jonathan Narducci, United States
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No Guarantee that a Blue Ocean Strategy will Work
There is never a guarantee that a plan, initiative or strategy will work. The best you can do when y... Sign up
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durgaaprosad, India
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BOS Dependencies
The success of creating the new market will depend on the innovative ideas translated into action by... Sign up
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C. S. Vijendra Rao, India
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Consider Markets as our Family
We need to look at all markets as a extension of our own family. The needs are different, earnings a... Sign up
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