Porter Model vs Blue Ocean Strategy

Blue Ocean Strategy
Knowledge Center

cheng hsin zhen
Student (Other), Malaysia

Porter Model vs Blue Ocean Strategy

Does anyone know about the differences between Porter's (5 Forces, Competitive Advantage) Strategy Model and Blue Ocean strategy?


Porter's Strategy Model vs Blue Ocean Strategy

Hi all, in my opinion, the Blue Ocean strategy refers to a strategy undertaken by an organization in a new dimension or area in which its competitors haven't ventured into. Hence in essence the organization creates its own new market. Porter's strategy model seems to focus more on what makes an organization competitive in existing (red) markets.

  farooq omar
Strategy Consultant, Pakistan

BOS versus Five Forces

Yeah, I totally agree that BOS is actually the methodology of creating tactics of deploying plans and strategies that exploit and discover new consumers by creating awareness of unexplored needs & how to value and perceive its value. The most important part is how to create multi layered tactical plans through use of innovative cost-time-activity efficient process. BOS is not confined to marketing alone, rather its a integrative effort of all functions & operations of an entity. Its benefits are through perfect organizational alignment. That's BOS.

  Mauricio Crippa
Manager, Brazil

Key Difference between Porter Strategy and Blue Ocean Strategy

In my opinion, the main difference is that Porter warns you for being 'stuck in the middle'. Either you choose different...

  felix owolabi
Student (University), United Kingdom

BOS Could Be Used to Manage Porter's Five Forces

There is a major difference between the two, in that Porter's model is concerned with the micro-environmental factors af...

  Ruzan Ahamed
Analyst, Sri Lanka

Value Innovation and Porter

@Mauricio Crippa: Indeed value innovation, the simultaneous pursuit of differentiation and low cost is what exactly Mich...

  Daniel Newton Obaka, United States

Identifying Value Innovation Niches

Information technology revolution provides an excellent platform for pursuing this value innovation. It is becoming cle...

  Vivek Hattangadi
Management Consultant, India

Toyota Strategy

@Mauricio Crippa: Could you please elaborate on this point - frankly I am ignorant on that Toyota strategy. I am from t...

  Jun Aspacio
Director, Philippines

Differences between Porter's Five Forces and Blue Ocean Strategy

Porter's is a diagnostic tool used to analyze the organization environment (industry) by considering 5 major components....


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BOS is More of the Same
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