Blue Ocean Strategic Sequencing on Disney

Blue Ocean Strategy
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Katherine, USA

Blue Ocean Strategic Sequencing on Disney

For school, I have to devise a blue ocean strategy for a specific business and industry (and post it in a user group such as this one_- I also need your responses to work with, lol:)
I chose to use the amusement park industry, focusing on Disney. My strategy involves finding the commonalities of my non customers (the three tiers spoke of in the book). I am going to focus on those who may choose camping as an alternative activity-but have, on occasion, visited the park; those who may have considered Disney but opted not to come because they hate long lines, crowds, etc.; and those who don't even consider Disney because they don't think Disney has what they want (such as a camper--who thinks of going camping at Disney?).
I have to map out the stages of buyer experience and the utility levers at each stage, trying to find an area that needs improvement-because that is where one should find blue ocean. Any comments?

  Fernando Mendes Silva, Portugal
 

Thank You

I'm doing a MBA and this is very helpful, for a paper that I doing in Strategic Analysis. Every piece of information on ...

  Eugene Martinez, Phlippines
 

Blue Ocean

It's not only creating demand and new opportunities and somehow cushioning the effects of head on competition. It's all ...

  Colin Downey, New Zealand
 

BOS on Disney

With a Blue Ocean strategy you may find that disney has only cast their net in shallow water. As a destination for overs...

  Saleem Ullah
Product Realisation, MD, United Kingdom
 

BOS

I believe to create a Blue Ocean Strategy is the way to be ahead of the game. I'm currently trying to introduce Lean So...

  Mahmoud Al-Fayyad, Jordan
 

Strategy of Successive Blue and Red Waves

We may imagine overall strategy as a movement of successive blue and red waves. The entrepreneur will face competition ...

  Tia Derr
Student (University), United States
 

Camping at Disney

Katherine, what a fun R&D to undertake. My husband and I recently bought a 5th wheel and aim to travel. However, I'm gue...

  Sandip Pandya, United States
 

Blue Ocean Strategy on Disney

I appreciate your suggestions to map out stages of buyers’ experience to find out the needs of improvement. Often seller...

 

More on Blue Ocean Strategy:
Summary
Forum
Why is it Called 'Blue' Ocean Strategy?
BOS is More of the Same
Execution Hurdles in Blue Ocean Strategy
The Four Actions Framework for Blue Ocean Strategy
Porter Model vs Blue Ocean Strategy
Filtering Blue Ocean Ideas: Strategic Overlays
Blue Ocean Strategy - Three Tiers of Noncustomers
BOS and ROS are Both Supplier Centric
How to Start with Blue Ocean Strategy?
Blue Ocean Strategy - Buyer Experience Cycle
Blue Ocean Strategy: Buyer Utility Levers
BOS / ROS Isn't a Strategy
First Mover Advantage / Price Maker in BOS
Use CSR as Part of your Blue Ocean Strategy
Importance of BOS is Focus on Innovating
BOS in Less Developed Countries
🔥Validated Instrument for Measuring Blue Ocean Strategy
Best Practices
Visionary Leadership and Blue Ocean Strategy
Purple Ocean Strategy
Blue, Green or Even Violet Ocean Strategies
Strategic Sequence: Best Practices and Pitfalls
Blue Ocean Strategy Disadvantages
A BOS is Creating a New Mental Category
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of Blue Ocean Strategy?
Blue Ocean Strategy in Small Companies
Can a Blue Ocean Eventually Turn Into a Red Ocean?
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Knowledge Center



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