Blue Ocean Strategic Sequencing on Disney

Blue Ocean Strategy
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Katherine, USA

Blue Ocean Strategic Sequencing on Disney

For school, I have to devise a blue ocean strategy for a specific business and industry (and post it in a user group such as this one_- I also need your responses to work with, lol:)
I chose to use the amusement park industry, focusing on Disney. My strategy involves finding the commonalities of my non customers (the three tiers spoke of in the book). I am going to focus on those who may choose camping as an alternative activity-but have, on occasion, visited the park; those who may have considered Disney but opted not to come because they hate long lines, crowds, etc.; and those who don't even consider Disney because they don't think Disney has what they want (such as a camper--who thinks of going camping at Disney?).
I have to map out the stages of buyer experience and the utility levers at each stage, trying to find an area that needs improvement-because that is where one should find blue ocean. Any comments?


Fernando Mendes Silva, Portugal

Thank You

I'm doing a MBA and this is very helpful, for a paper that I doing in Strategic Analysis. Every piec... Sign up

Eugene Martinez, Phlippines

Blue Ocean

It's not only creating demand and new opportunities and somehow cushioning the effects of head on co... Sign up

Colin Downey, New Zealand

BOS on Disney

With a Blue Ocean strategy you may find that disney has only cast their net in shallow water. As a d... Sign up

Saleem Ullah
Product Realisation, MD, United Kingdom


I believe to create a Blue Ocean Strategy is the way to be ahead of the game. I'm currently trying t... Sign up

Mahmoud Al-Fayyad, Jordan

Strategy of Successive Blue and Red Waves

We may imagine overall strategy as a movement of successive blue and red waves. The entrepreneur wi... Sign up

Tia Derr
Student (University), United States

Camping at Disney

Katherine, what a fun R&D to undertake. My husband and I recently bought a 5th wheel and aim to trav... Sign up

Sandip Pandya, United States

Blue Ocean Strategy on Disney

I appreciate your suggestions to map out stages of buyers’ experience to find out the needs of impro... Sign up


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