Blue Ocean Strategic Sequencing on Disney

Blue Ocean Strategy
Knowledge Center

 

Next Topic

Blue Ocean Strategy > Forum > Blue Ocean Strategic Sequencing on Disney

Blue Ocean Strategic Sequencing on Disney
Katherine
For school, I have to devise a blue ocean strategy for a specific business and industry (and post it in a user group such as this one_- I also need your responses to work with, lol:) I chose to use the amusement park industry, focusing on Disney. My strategy involves finding the commonalities of my non customers (the three tiers spoke of in the book). I am going to focus on those who may choose camping as an alternative activity-but have, on occasion, visited the park; those who may have considered Disney but opted not to come because they hate long lines, crowds, etc.; and those who don't even consider Disney because they don't think Disney has what they want (such as a camper--who thinks of going camping at Disney?). I have to map out the stages of buyer experience and the utility levers at each stage, trying to find an area that needs improvement-because that is where one should find blue ocean. Any comments? (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

 
Thank You
Fernando Mendes Silva
(...)
 

 
Blue Ocean
Eugene Martinez
(...)
 

 
BOS on Disney
Colin Downey
(...)
 

 
BOS
Saleem Ullah, Product Realisation, MD, United Kingdom, Member
(...)
 

 
Strategy of Successive Blue and Red Waves
Mahmoud Al-Fayyad, Career Consultant, Jordan, Member
(...)
 

 
Camping at Disney
Tia Derr, Student (University), United States, Member
(...)
 

 
Blue Ocean Strategy on Disney
Sandip Pandya
(...)
 

         
Special Interest Group Leader
Andrew Nelson
CEO

Blue Ocean Strategy
Summary
Forum
Best Practices


Blue Ocean Strategy
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.2 - Last updated: 10-12-2019. All names of their owners.