Blue Ocean Strategic Sequencing on Disney


 
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Blue Ocean Strategic Sequencing on Disney
Katherine
For school, I have to devise a blue ocean strategy for a specific business and industry (and post it in a user group such as this one_- I also need your responses to work with, lol:)
I chose to use the amusement park industry, focusing on Disney. My strategy involves finding the commonalities of my non customers (the three tiers spoke of in the book). I am going to focus on those who may choose camping as an alternative activity-but have, on occasion, visited the park; those who may have considered Disney but opted not to come because they hate long lines, crowds, etc.; and those who don't even consider Disney because they don't think Disney has what they want (such as a camper--who thinks of going camping at Disney?).
I have to map out the stages of buyer experience and the utility levers at each stage, trying to find an area that needs improvement-because that is where one should find blue ocean. Any comments?
 

 
Thank You
Fernando Mendes Silva
I'm doing a MBA and this is very helpful, for a paper that I doing in Strategic Analysis. Every piece of information on this subject is important for ...Sign up
 

 
Blue Ocean
Eugene Martinez
It's not only creating demand and new opportunities and somehow cushioning the effects of head on competition. It's all about asymmetry - where creati...Sign up
 

 
BOS on Disney
Colin Downey, Category Manager, New Zealand, Member
With a Blue Ocean strategy you may find that disney has only cast their net in shallow water. As a destination for overseas travellors coming into the...Sign up
 

 
BOS
Saleem Ullah, Product Realisation, MD, United Kingdom, Member
I believe to create a Blue Ocean Strategy is the way to be ahead of the game. I'm currently trying to introduce Lean Software Outsourcing in my compa...Sign up
 

 
Strategy of Successive Blue and Red Waves
Mahmoud Al-Fayyad, Career Consultant, Jordan, Member
We may imagine overall strategy as a movement of successive blue and red waves. The entrepreneur will face competition later or sooner. He/she should...Sign up
 

 
Camping at Disney
Tia Derr, Student (University), United States, Member
Katherine, what a fun R&D to undertake. My husband and I recently bought a 5th wheel and aim to travel. However, I'm guessing Disney, CA doesn't offer...Sign up
 

 
Blue Ocean Strategy on Disney
Sandip Pandya
I appreciate your suggestions to map out stages of buyers’ experience to find out the needs of improvement. Often sellers stamp the time zone on the t...Sign up
 

 
 


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