Blue Ocean Strategic Sequencing on Disney

Blue Ocean Strategic Sequencing on Disney

For school, I have to devise a blue ocean strategy for a specific business and industry (and post it in a user group such as this one_- I also need your responses to work with, lol:)
I chose to use the amusement park industry, focusing on Disney. My strategy involves finding the commonalities of my non customers (the three tiers spoke of in the book). I am going to focus on those who may choose camping as an alternative activity-but have, on occasion, visited the park; those who may have considered Disney but opted not to come because they hate long lines, crowds, etc.; and those who don't even consider Disney because they don't think Disney has what they want (such as a camper--who thinks of going camping at Disney?).
I have to map out the stages of buyer experience and the utility levers at each stage, trying to find an area that needs improvement-because that is where one should find blue ocean. Any comments?

		Comments Sort by date Sort by rating Rating
		0 Fernando Mendes Silva, Portugal
	Thank You I'm doing a MBA and this is very helpful, for a paper that I doing in Strategic Analysis. Every piec... Sign up

		1 Eugene Martinez, Phlippines
	Blue Ocean It's not only creating demand and new opportunities and somehow cushioning the effects of head on co... Sign up

		0 Colin Downey, New Zealand
	BOS on Disney With a Blue Ocean strategy you may find that disney has only cast their net in shallow water. As a d... Sign up

		0 Saleem Ullah Product Realisation, MD, United Kingdom
	BOS I believe to create a Blue Ocean Strategy is the way to be ahead of the game. I'm currently trying t... Sign up

		0 Mahmoud Al-Fayyad, Jordan
	Strategy of Successive Blue and Red Waves We may imagine overall strategy as a movement of successive blue and red waves. The entrepreneur wi... Sign up

		0 Tia Derr Student (University), United States
	Camping at Disney Katherine, what a fun R&D to undertake. My husband and I recently bought a 5th wheel and aim to trav... Sign up

		0 Sandip Pandya, United States
	Blue Ocean Strategy on Disney I appreciate your suggestions to map out stages of buyers’ experience to find out the needs of impro... Sign up