Replication of BOS Ideas
Andrew Nelson, CEO, Australia, SIG Leader
If you are thorough in using the BOS process, you can make it very hard for competitors to replicate your new BOS products, services or markets - or at least make it hard for them to do it quickly.
The solution is in some of the BOS principles and frameworks:
- If your Value, Profit and People propositions are fully aligned, replication is harder. If they are not well aligned your strategy is likely to fail, if for no other reason than rapid replication.
- Also, those ideas that demonstrate innovations across all of the Six Paths are much harder to replicate.
So the lessons are, don't stop innovating just because you've looked across one of the six paths, and remember that your six path innovations should not be limited to customer value, but should extend into profit (business model) and people (people engagement).