Applicability of the "Blue Oce

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Applicability of the "Blue Oce
Dmitry Rogozin
The concept is an extremely high-level approach to strategic management without any specific and applicable suggestions as to how to spot opportunities and create "Blue Oceans": what kind of systems and processes have to be embedded in the organization to make it happen. Another question is how long will a "Blue ocean" exist and what a company has to do to sustain it?


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