Using Blue Ocean Strategy Inside Companies

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Using Blue Ocean Strategy Inside Companies
Bekti Harsono
Many people think BOS is only applicable for creating new markets, outside a company. Though, the Blue Ocean concept can also be applied while working inside companies. Discovering new/breakthrough in problem solving, effectively get the result will result in better business for the company. Why I say inside a company? Not every single one of us has a business mind / orientation / talent. Most of creative & genius people need someone else to sell & convert their ideas to become money. So, yes, we need to think out of the box, given we have searched in every single corner INSIDE our box.

Blue Ocean strategy
It's all about new ideas, innovation and out of the box thinking. And of course these opportunities can be fetched from the existing market trends. One can only think OOB if one has enough knowledge in his special field and has more and more expectations or we can say not satisfied by red ocean.



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