All about Blue Ocean Strategy
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In the best practices section you will find the best forum discussions within this knowledge area.
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BOS: more of the same
Enrique
Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Trout and the ancient concept of strategy from Sun Tzu. There is not anything new with this theory. It is just a nice catching title, merely good for selling books.
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BOS
GS Raina Rightly said my Enrique. The concept is not new, it only comes with an attractive title. Additionally this can also be referred as the New Market/ Pro... 
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More of the same?
Juan Note that even if one only mixes certain existing components skillfully, this can still present a valuable contribution to management science. Certain...
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BOS
Zdzislaw I am so glad to read responses that recognize that this to be derivative work. It is shamelessly derivative. However, it is obvious that many reader...
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BOS
Guillermo It is necessary to study strategic thinking deeply to be able to understand BOS. I recommend Senge on systems dynamics and Morin on complexity. In thi...
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BOS
Mamun This world likes innovation and people like to get more new things in this changing world. Here BOS understands the customer as they want to get new t...
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BS
Dany Sturtewagen There is never anything new in the business world, it all comes down to the fact that we reshuffle the "older" ideas and then, all of the sudden, see ...
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Blue Ocean Strategy and Porter
Sharad /Nimbas The whole discussion of BOS is situated around Porter's generic strategy model. Application of that in the pursuit of BHAGs eventually results in to B...
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Blue Ocean good reminder
Randy A The ideas are not new. Baking your own pie instead of worrying about attaining more of the same pie with your competitiors has many examples of succes...
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Re-hash of Porter's work
Roel I didn't buy this book since i think this is just a rehash of Porter's work. The canvass is very similar to strategic maps. Putting the curves just co...
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About new and old
Francisco I don`t think the book is a revolution or anything. But I think there isn't any problem of building and connecting from other ideas because that has b...
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Blue Ocean Strategy Sounds Familiar
Botond Szalma, Netherlands, Member What is the real added value of Blue Ocean strategy discussions? The idea of creating demand sounds like a push marketing strategy mode; the un...
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BOS: NOT More of the Same
Gospel U Osadebe, CEO, Nigeria, Member I completely refuse to agree with Enrique that there is nothing new about Blue Ocean strategy. BOS is a unique innovative process aimed at expl...
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Blue Ocean Strategy is a Name
Ekpenyong Amanam, Management Consultant, Nigeria, Member I think the idea is just one of the new thinking tools to refresh our memories.
In real business setting, competition is the soul of busin...
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Endless Meanings
Tariq Shareef Younis, Professor, Bahrain, Member Blue Ocean strategy is an idealistic rather than realistic framework. Unfortunately, we use many duplicated idioms to mean the same thing. What is Blu...
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Blue Ocean and Cloud Computing
Maurice van der Woude, Organisatie Adviseur, Netherlands, Member Sure, Blue Ocean is comparable to Porter, but has some differences that gives the whole idea a new approach. Look at it like cloud computing. Nothing ...
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Current State.. Ideal State.. Future State.
ifraz afzal, Business Consultant, United Kingdom, Member I see this strategy the same as understand the current state then the ideal state without limits. Then dial back to what is do-able in the current cli...
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Andrew Nelson
