BOS: more of the same

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Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Trout and the ancient concept of strategy from Sun Tzu. There is not anything new with this theory. It is just a nice catching title, merely good for selling books. (...) Read more? Sign up for free

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		BOS GS Raina
	Rightly said my Enrique. The concept is not new, it only comes with an attractive title. Additionally this can also be referred as the New Market/ Product Entry which drills down from the Gap Analysis. BOS is a good jargon to use.

		More of the same? Juan
	Note that even if one only mixes certain existing components skillfully, this can still present a valuable contribution to management science. Certainly Kim and Mauborgne have gone beyond merely mixing existing knowledge.

		BOS Zdzislaw
	I am so glad to read responses that recognize that this to be derivative work. It is shamelessly derivative. However, it is obvious that many readers have not neen exposed to the seminal ideas referenced by previous writers so if it helps promote the ideas it serves a useful purpose. It does make a contribution as Juan indicated. My hope is that these types of discussions will motivate people to read the original work by Porter and others.

		BOS Guillermo
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		BOS Mamun
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		BS Dany Sturtewagen
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		Blue Ocean Strategy and Porter Sharad /Nimbas
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		Blue Ocean good reminder Randy A
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		Re-hash of Porter's work Roel
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		About new and old Francisco
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		Blue Ocean Strategy Sounds Familiar Botond Szalma, Netherlands, Member
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		BOS: NOT More of the Same Gospel U Osadebe, CEO, Nigeria, Member
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		Blue Ocean Strategy is a Name Eddie Amanam, Management Consultant, Nigeria, Member
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		Endless Meanings Tariq Shareef Younis, Professor, Bahrain, Member
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		Blue Ocean and Cloud Computing Maurice van der Woude, Organisatie Adviseur, Netherlands, Member
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		BOS, Ros and Ansoff Madan Gopal Agarwal, Business Consultant, India, Member
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		Current State.. Ideal State.. Future State. ifraz afzal, Business Consultant, United Kingdom, Member
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