BOS: more of the same

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BOS: more of the same

Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Trout and the ancient concept of strategy from Sun Tzu. There is not anything new with this theory. It is just a nice catching title, merely good for selling books.

  GS Raina


Rightly said my Enrique. The concept is not new, it only comes with an attractive title. Additionally this can also be referred as the New Market/ Product Entry which drills down from the Gap Analysis. BOS is a good jargon to use.


More of the same?

Note that even if one only mixes certain existing components skillfully, this can still present a valuable contribution to management science. Certainly Kim and Mauborgne have gone beyond merely mixing existing knowledge.



I am so glad to read responses that recognize that this to be derivative work. It is shamelessly derivative. However, it is obvious that many readers have not neen exposed to the seminal ideas referenced by previous writers so if it helps promote the ideas it serves a useful purpose. It does make a contribution as Juan indicated. My hope is that these types of discussions will motivate people to read the original work by Porter and others.



It is necessary to study strategic thinking deeply (...)



This world likes innovation and people like to get (...)

  Dany Sturtewagen


There is never anything new in the business world, (...)

  Sharad /Nimbas

Blue Ocean Strategy and Porter

The whole discussion of BOS is situated around Por (...)

  Randy A

Blue Ocean good reminder

The ideas are not new. Baking your own pie instead (...)


Re-hash of Porter's work

I didn't buy this book since i think this is just (...)


About new and old

I don`t think the book is a revolution or anything (...)

  Botond Szalma

Blue Ocean Strategy Sounds Familiar

What is the real added value of Blue Ocean strateg (...)

  Gospel U Osadebe
CEO, Nigeria

BOS: NOT More of the Same

I completely refuse to agree with Enrique that the (...)

  Eddie Amanam
Management Consultant, Nigeria

Blue Ocean Strategy is a Name

I think the idea is just one of the new thinking t (...)

  Tariq Shareef Younis
Professor, Bahrain

Endless Meanings

Blue Ocean strategy is an idealistic rather than r (...)

  Maurice van der Woude
Organisatie Adviseur, Netherlands

Blue Ocean and Cloud Computing

Sure, Blue Ocean is comparable to Porter, but has (...)

  Madan Gopal Agarwal
Business Consultant, India

BOS, Ros and Ansoff

The universe of market space is precisely defined (...)

  ifraz afzal
Business Consultant, United Kingdom

Current State.. Ideal State.. Future State.

I see this strategy the same as understand the cur (...)

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