BOS is More of the Same

Blue Ocean Strategy
Knowledge Center


Enrique, Colombia

BOS is More of the Same

Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Trout and the ancient concept of strategy from Sun Tzu. There is not anything new with this theory. It is just a nice catching title, merely good for selling books.


GS Raina, India

BOS is Nothing New

Rightly said my Enrique. The concept is not new, it only comes with an attractive title. Additionally this can also be referred as the New Market/ Product Entry which drills down from the Gap Analysis. BOS is a good jargon to use.

Juan, Spain

BOS is not Just More of the Same

Note that even if one only mixes certain existing components skillfully, this can still present a valuable contribution to management science. Certainly Kim and Mauborgne have gone beyond merely mixing existing knowledge.

Zdzislaw, USA

BOS is Shamelessly Derivative

I am so glad to read responses that recognize that this to be derivative work. It is shamelessly derivative. However, it is obvious that many readers have not neen exposed to the seminal ideas referenced by previous writers so if it helps promote the ideas it serves a useful purpose. It does make a contribution as Juan indicated. My hope is that these types of discussions will motivate people to read the original work by Porter and others.

Guillermo, Colombia


It is necessary to study strategic thinking deeply to be able to understand BOS. I recommend Senge o... Sign up

Mamun, Bangladesh


This world likes innovation and people like to get more new things in this changing world. Here BOS ... Sign up

Dany Sturtewagen, Belgium

BOS is Reshuffling the Older Ideas

There is never anything new in the business world, it all comes down to the fact that we reshuffle t... Sign up

Sharad /Nimbas, Netherlands

Blue Ocean Strategy and Porter

The whole discussion of BOS is situated around Porter's generic strategy model. Application of that ... Sign up

Randy A, USA

Blue Ocean good reminder

The ideas are not new. Baking your own pie instead of worrying about attaining more of the same pie ... Sign up

Roel, Philippines

BOS is Re-hash of Porter's Work

I didn't buy this book since i think this is just a rehash of Porter's work. The canvass is very sim... Sign up

Francisco, UK / Brazil

BOS is no Revolution But Useful

I don't think the book is a revolution or anything. But I think there isn't any problem of building ... Sign up

Botond Szalma

Blue Ocean Strategy Sounds Familiar

What is the real added value of Blue Ocean strategy discussions? The idea of creating demand sounds ... Sign up

Gospel U Osadebe, Nigeria

BOS: NOT More of the Same

I completely refuse to agree with Enrique that there is nothing new about Blue Ocean strategy. BOS i... Sign up

Eddie Amanam
Management Consultant, Nigeria

Blue Ocean Strategy is a Name

I think the idea is just one of the new thinking tools to refresh our memories. In real business se... Sign up

Tariq Shareef Younis
Professor, Bahrain

Endless Meanings

Blue Ocean strategy is an idealistic rather than realistic framework. Unfortunately, we use many dup... Sign up

Maurice van der Woude
Organisatie Adviseur, Netherlands

Blue Ocean and Cloud Computing

Sure, Blue Ocean is comparable to Porter, but has some differences that gives the whole idea a new a... Sign up

Madan Gopal Agarwal
Business Consultant, India

BOS, Ros and Ansoff

The universe of market space is precisely defined in the classical product / market grid developed b... Sign up

ifraz afzal
Business Consultant, United Kingdom

Current State.. Ideal State.. Future State.

I see this strategy the same as understand the current state then the ideal state without limits. Th... Sign up


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