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Enrique, Colombia
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BOS is More of the Same
Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Trout and the ancient concept of strategy from Sun Tzu. There is not anything new with this theory. It is just a nice catching title, merely good for selling books.
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GS Raina, India
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BOS is Nothing New
Rightly said my Enrique. The concept is not new, it only comes with an attractive title. Additionally this can also be referred as the New Market/ Product Entry which drills down from the Gap Analysis. BOS is a good jargon to use.
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Juan, Spain
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BOS is not Just More of the Same
Note that even if one only mixes certain existing components skillfully, this can still present a valuable contribution to management science. Certainly Kim and Mauborgne have gone beyond merely mixing existing knowledge.
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Zdzislaw, USA
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BOS is Shamelessly Derivative
I am so glad to read responses that recognize that this to be derivative work. It is shamelessly derivative. However, it is obvious that many readers have not neen exposed to the seminal ideas referenced by previous writers so if it helps promote the ideas it serves a useful purpose. It does make a contribution as Juan indicated. My hope is that these types of discussions will motivate people to read the original work by Porter and others.
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Guillermo, Colombia
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BOS
It is necessary to study strategic thinking deeply to be able to understand BOS. I recommend Senge on systems dynamics a...
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Mamun, Bangladesh
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BOS
This world likes innovation and people like to get more new things in this changing world. Here BOS understands the cust...
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Dany Sturtewagen, Belgium
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BOS is Reshuffling the Older Ideas
There is never anything new in the business world, it all comes down to the fact that we reshuffle the "older" ideas and...
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Sharad /Nimbas, Netherlands
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Blue Ocean Strategy and Porter
The whole discussion of BOS is situated around Porter's generic strategy model. Application of that in the pursuit of BH...
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Randy A, USA
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Blue Ocean good reminder
The ideas are not new. Baking your own pie instead of worrying about attaining more of the same pie with your competitio...
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Roel, Philippines
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BOS is Re-hash of Porter's Work
I didn't buy this book since i think this is just a rehash of Porter's work. The canvass is very similar to strategic ma...
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Francisco, UK / Brazil
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BOS is no Revolution But Useful
I don't think the book is a revolution or anything. But I think there isn't any problem of building and connecting from ...
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Botond Szalma
Netherlands
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Blue Ocean Strategy Sounds Familiar
What is the real added value of Blue Ocean strategy discussions? The idea of creating demand sounds like a push marketin...
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Gospel U Osadebe, Nigeria
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BOS: NOT More of the Same
I completely refuse to agree with Enrique that there is nothing new about Blue Ocean strategy. BOS is a unique innovativ...
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Eddie Amanam
Management Consultant, Nigeria
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Blue Ocean Strategy is a Name
I think the idea is just one of the new thinking tools to refresh our memories.
In real business setting, competition i...
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Tariq Shareef Younis
Professor, Bahrain
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Endless Meanings
Blue Ocean strategy is an idealistic rather than realistic framework. Unfortunately, we use many duplicated idioms to me...
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Maurice van der Woude
Organisatie Adviseur, Netherlands
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Blue Ocean and Cloud Computing
Sure, Blue Ocean is comparable to Porter, but has some differences that gives the whole idea a new approach. Look at it ...
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Madan Gopal Agarwal
Business Consultant, India
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BOS, Ros and Ansoff
The universe of market space is precisely defined in the classical product / market grid developed by Igor Ansoff in 196...
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ifraz afzal
Business Consultant, United Kingdom
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Current State.. Ideal State.. Future State.
I see this strategy the same as understand the current state then the ideal state without limits. Then dial back to what...
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