BOS: more of the same

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BOS: more of the same
Enrique
Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Trout and the ancient concept of strategy from Sun Tzu. There is not anything new with this theory. It is just a nice catching title, merely good for selling books. (...) Read more? Sign up for free
 

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BOS
GS Raina
Rightly said my Enrique. The concept is not new, it only comes with an attractive title. Additionally this can also be referred as the New Market/ Product Entry which drills down from the Gap Analysis. BOS is a good jargon to use.
 

 
More of the same?
Juan
Note that even if one only mixes certain existing components skillfully, this can still present a valuable contribution to management science. Certainly Kim and Mauborgne have gone beyond merely mixing existing knowledge.
 

 
BOS
Zdzislaw
I am so glad to read responses that recognize that this to be derivative work. It is shamelessly derivative. However, it is obvious that many readers have not neen exposed to the seminal ideas referenced by previous writers so if it helps promote the ideas it serves a useful purpose. It does make a contribution as Juan indicated. My hope is that these types of discussions will motivate people to read the original work by Porter and others.
 

 
BOS
Guillermo
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BS
Dany Sturtewagen
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About new and old
Francisco
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Blue Ocean Strategy Sounds Familiar
Botond Szalma, Netherlands, Member
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BOS: NOT More of the Same
Gospel U Osadebe, CEO, Nigeria, Member
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Blue Ocean Strategy is a Name
Eddie Amanam, Management Consultant, Nigeria, Member
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Endless Meanings
Tariq Shareef Younis, Professor, Bahrain, Member
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Blue Ocean and Cloud Computing
Maurice van der Woude, Organisatie Adviseur, Netherlands, Member
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BOS, Ros and Ansoff
Madan Gopal Agarwal, Business Consultant, India, Member
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Current State.. Ideal State.. Future State.
ifraz afzal, Business Consultant, United Kingdom, Member
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