BOS is More of the Same
Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Trout and the ancient concept of strategy from Sun Tzu. There is not anything new with this theory. It is just a nice catching title, merely good for selling books.
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GS Raina, India
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BOS is Nothing New
Rightly said my Enrique. The concept is not new, it only comes with an attractive title. Additionally this can also be referred as the New Market/ Product Entry which drills down from the Gap Analysis. BOS is a good jargon to use.
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Juan, Spain
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BOS is not Just More of the Same
Note that even if one only mixes certain existing components skillfully, this can still present a valuable contribution to management science. Certainly Kim and Mauborgne have gone beyond merely mixing existing knowledge.
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Zdzislaw, USA
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BOS is Shamelessly Derivative
I am so glad to read responses that recognize that this to be derivative work. It is shamelessly derivative. However, it is obvious that many readers have not neen exposed to the seminal ideas referenced by previous writers so if it helps promote the ideas it serves a useful purpose. It does make a contribution as Juan indicated. My hope is that these types of discussions will motivate people to read the original work by Porter and others.
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Guillermo, Colombia
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BOS
It is necessary to study strategic thinking deeply to be able to understand BOS. I recommend Senge o... Sign up
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Mamun, Bangladesh
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BOS
This world likes innovation and people like to get more new things in this changing world. Here BOS ... Sign up
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Dany Sturtewagen, Belgium
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BOS is Reshuffling the Older Ideas
There is never anything new in the business world, it all comes down to the fact that we reshuffle t... Sign up
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Sharad /Nimbas, Netherlands
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Blue Ocean Strategy and Porter
The whole discussion of BOS is situated around Porter's generic strategy model. Application of that ... Sign up
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Randy A, USA
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Blue Ocean good reminder
The ideas are not new. Baking your own pie instead of worrying about attaining more of the same pie ... Sign up
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Roel, Philippines
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BOS is Re-hash of Porter's Work
I didn't buy this book since i think this is just a rehash of Porter's work. The canvass is very sim... Sign up
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Francisco, UK / Brazil
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BOS is no Revolution But Useful
I don't think the book is a revolution or anything. But I think there isn't any problem of building ... Sign up
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Gospel U Osadebe, Nigeria
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BOS: NOT More of the Same
I completely refuse to agree with Enrique that there is nothing new about Blue Ocean strategy. BOS i... Sign up
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