BOS is More of the Same

Blue Ocean Strategy
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Enrique, Colombia

BOS is More of the Same

Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Trout and the ancient concept of strategy from Sun Tzu. There is not anything new with this theory. It is just a nice catching title, merely good for selling books.

  GS Raina, India
 

BOS is Nothing New

Rightly said my Enrique. The concept is not new, it only comes with an attractive title. Additionally this can also be referred as the New Market/ Product Entry which drills down from the Gap Analysis. BOS is a good jargon to use.

  Juan, Spain
 

BOS is not Just More of the Same

Note that even if one only mixes certain existing components skillfully, this can still present a valuable contribution to management science. Certainly Kim and Mauborgne have gone beyond merely mixing existing knowledge.

  Zdzislaw, USA
 

BOS is Shamelessly Derivative

I am so glad to read responses that recognize that this to be derivative work. It is shamelessly derivative. However, it is obvious that many readers have not neen exposed to the seminal ideas referenced by previous writers so if it helps promote the ideas it serves a useful purpose. It does make a contribution as Juan indicated. My hope is that these types of discussions will motivate people to read the original work by Porter and others.

  Guillermo, Colombia
 

BOS

It is necessary to study strategic thinking deeply to be able to understand BOS. I recommend Senge on systems dynamics a...

  Mamun, Bangladesh
 

BOS

This world likes innovation and people like to get more new things in this changing world. Here BOS understands the cust...

  Dany Sturtewagen, Belgium
 

BOS is Reshuffling the Older Ideas

There is never anything new in the business world, it all comes down to the fact that we reshuffle the "older" ideas and...

  Sharad /Nimbas, Netherlands
 

Blue Ocean Strategy and Porter

The whole discussion of BOS is situated around Porter's generic strategy model. Application of that in the pursuit of BH...

  Randy A, USA
 

Blue Ocean good reminder

The ideas are not new. Baking your own pie instead of worrying about attaining more of the same pie with your competitio...

  Roel, Philippines
 

BOS is Re-hash of Porter's Work

I didn't buy this book since i think this is just a rehash of Porter's work. The canvass is very similar to strategic ma...

  Francisco, UK / Brazil
 

BOS is no Revolution But Useful

I don't think the book is a revolution or anything. But I think there isn't any problem of building and connecting from ...

  Botond Szalma
Netherlands
 

Blue Ocean Strategy Sounds Familiar

What is the real added value of Blue Ocean strategy discussions? The idea of creating demand sounds like a push marketin...

  Gospel U Osadebe, Nigeria
 

BOS: NOT More of the Same

I completely refuse to agree with Enrique that there is nothing new about Blue Ocean strategy. BOS is a unique innovativ...

  Eddie Amanam
Management Consultant, Nigeria
 

Blue Ocean Strategy is a Name

I think the idea is just one of the new thinking tools to refresh our memories. In real business setting, competition i...

  Tariq Shareef Younis
Professor, Bahrain
 

Endless Meanings

Blue Ocean strategy is an idealistic rather than realistic framework. Unfortunately, we use many duplicated idioms to me...

  Maurice van der Woude
Organisatie Adviseur, Netherlands
 

Blue Ocean and Cloud Computing

Sure, Blue Ocean is comparable to Porter, but has some differences that gives the whole idea a new approach. Look at it ...

  Madan Gopal Agarwal
Business Consultant, India
 

BOS, Ros and Ansoff

The universe of market space is precisely defined in the classical product / market grid developed by Igor Ansoff in 196...

  ifraz afzal
Business Consultant, United Kingdom
 

Current State.. Ideal State.. Future State.

I see this strategy the same as understand the current state then the ideal state without limits. Then dial back to what...

 

More on Blue Ocean Strategy:
Summary
Forum
Why is it Called 'Blue' Ocean Strategy?
👀BOS is More of the Same
Execution Hurdles in Blue Ocean Strategy
The Four Actions Framework for Blue Ocean Strategy
Porter Model vs Blue Ocean Strategy
Filtering Blue Ocean Ideas: Strategic Overlays
Blue Ocean Strategy - Three Tiers of Noncustomers
BOS and ROS are Both Supplier Centric
How to Start with Blue Ocean Strategy?
Blue Ocean Strategy - Buyer Experience Cycle
Blue Ocean Strategy: Buyer Utility Levers
BOS / ROS Isn't a Strategy
First Mover Advantage / Price Maker in BOS
Use CSR as Part of your Blue Ocean Strategy
Importance of BOS is Focus on Innovating
BOS in Less Developed Countries
🔥Validated Instrument for Measuring Blue Ocean Strategy
Best Practices
Visionary Leadership and Blue Ocean Strategy
Purple Ocean Strategy
Blue, Green or Even Violet Ocean Strategies
Strategic Sequence: Best Practices and Pitfalls
Blue Ocean Strategy Disadvantages
A BOS is Creating a New Mental Category
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of Blue Ocean Strategy?
Blue Ocean Strategy in Small Companies
Can a Blue Ocean Eventually Turn Into a Red Ocean?
Six Paths to Moving from Red to Blue Ocean
Blue Ocean Strategy of Google
Blue Ocean Strategy - Apple
Blue Ocean Strategy for UPS
Blue Ocean Strategy Sequence L.L. Bean
Blue Ocean is Economics Failure
Blue Ocean Strategy Sequencing for Blockbuster
Blue Ocean Strategy Strategic Sequence - EBay
Strategic Sequencing for Adult Education / Learning
Blue Ocean Strategic Sequencing for US Airways?
Blue Ocean Strategy - Best Buy
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing - Dell
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
Blue Ocean Strategy Sequencing - Nestle
The Blue Ocean Strategy (BOS) Sequence of Citibank
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing in Office Furniture
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