Strategic Sequence Blue Ocean Strategy Index
Andrew Nelson, CEO, Australia
Sean, 80% of businesses are launched into a red ocean of competition because they don't get Czekala's first point right - that's where Blue Ocean Strategy helps.
So before you waste money, there is a Strategic Sequence
and other tests to see whether you already have a Blue Ocean Strategy or where your strategy/business needs work, like the following:
- Does your concept create exceptional new customer value?
- What price do you need to sell it for to attract the mass of customers?
- Can you produce at a low enough cost to earn a good margin?
- Will people execute & adopt your plan/product?
- Which of the Six Paths
does your business idea use to challenge industry norms & reconstruct market boundaries
- What traditional customer pain points have you identified how to solve?
- Compared to the rest of the industry what have you eliminated, reduced, raised, created?
There is more but space is limited. Get this thinking right first to position away from competitors.