How to Start with Blue Ocean Strategy?

Blue Ocean Strategy
Knowledge Center


Sean Rogers
Entrepreneur, Trinidad and Tobago

How to Start with Blue Ocean Strategy?

I am in the process of starting up a company. I was advised to use Blue Ocean strategy but there is a lot of information...
How do I start developing the company with the Blue Ocean strategy?


Thomas Czekala
Management Consultant, Switzerland

Start Up Strategy - Recommendation

... Do not use Blue Ocean strategy. This is a "consulting product". I use simple brain and easy steps to start new companies:
1. Elevator pitch: what are we where doing for which customers and what is their benefit for them by using my services? What is my trick on doing this making me better than other alternative options?
2. What processes do I have to run?
3. What roles do I need to implement this processes?
4. What Org-Chart and positions do I have to staff?
5. What kind of people (soft and hard skills) do I need to hire?
6. What systems and assets do I need to get my services / products on the market?
7. How do control my business (performance measurement, risk management, compliance, governance)
To find the "trick" for your business you might check blue ocean analysis, but this is only one part of the game. Many business are very "blue" but not successful due to missing customers needs...

Andrew Nelson
CEO, Australia

Strategic Sequence Blue Ocean Strategy Index

Sean, 80% of businesses are launched into a red ocean of competition because they don't get Czekala'... Sign up

Entrepreneur, United States

Blue Ocean Strategy

I agree with Andrew. There is a lot to learn from the Blue Ocean Strategy. What you are proposing, A... Sign up

Sean Rogers
Entrepreneur, Trinidad and Tobago

Starting a Firm using Blue Ocean Strategy

You gentlemen have given me a good start. I would be starting up in the ICT/Telecommunication indust... Sign up


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