How to Start with Blue Ocean Strategy?

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Blue Ocean Strategy > Forum > How to Start with Blue Ocean Strategy?

How to Start with Blue Ocean Strategy?
Sean Rogers, Entrepreneur, Trinidad and Tobago, Member
I am in the process of starting up a company. I was advised to use Blue Ocean strategy but there is a lot of information...
How do I start developing the company with the Blue Ocean strategy?

Start Up Strategy - Recommendation
Thomas Czekala, Management Consultant, Switzerland, Member
... Do not use Blue Ocean strategy. This is a "consulting product". I use simple brain and easy steps to start new companies:
1. Elevator pitch: what are we where doing for which customers and what is their benefit for them by using my services? What is my trick on doing this making me better than other alternative options?
2. What processes do I have to run?
3. What roles do I need to implement this processes?
4. What Org-Chart and positions do I have to staff?
5. What kind of people (soft and hard skills) do I need to hire?
6. What systems and assets do I need to get my services / products on the market?
7. How do control my business (performance measurement, risk management, compliance, governance)
To find the "trick" for your business you might check blue ocean analysis, but this is only one part of the game. Many business are very "blue" but not successful due to missing customers needs...

Strategic Sequence Blue Ocean Strategy Index
Andrew Nelson, CEO, Australia, SIG Leader
Sean, 80% of businesses are launched into a red ocean of competition because they don't get Czekala's first point right - that's where Blue Ocean Strategy helps.
So before you waste money, there is a Strategic Sequence and other tests to see whether you already have a Blue Ocean Strategy or where your strategy/business needs work, like the following:
- Does your concept create exceptional new customer value?
- What price do you need to sell it for to attract the mass of customers?
- Can you produce at a low enough cost to earn a good margin?
- Will people execute & adopt your plan/product?
- Which of the Six Paths does your business idea use to challenge industry norms & reconstruct market boundaries
- What traditional customer pain points have you identified how to solve?
- Compared to the rest of the industry what have you eliminated, reduced, raised, created?
There is more but space is limited. Get this thinking right first to position away from competitors.

Blue Ocean Strategy
Phillips, Entrepreneur, United States, Member
I agree with Andrew. There is a lot to learn from the Blue Ocean Strategy. What you are proposing, Andrew, is a basic formula that almost all business employ. The challenge in business is to appeal to a broader group of customers. BOS encourages businesses to think outside of the box and not to be trapped within conventional thinking.

Starting a Firm using Blue Ocean Strategy
Sean Rogers, Entrepreneur, Trinidad and Tobago, Member
You gentlemen have given me a good start. I would be starting up in the ICT/Telecommunication industry, which is competitive and would be successful if I provide innovative products and services.
Andrew, you spoke about the concept - please explain. My thinking would be to stress on customer services as the company's strength?
Phillips,( innovation) how do you generate an innovative idea?

Special Interest Group Leader
Andrew Nelson

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