Filtering Blue Ocean Ideas: Strategic Overlays

Blue Ocean Strategy
Knowledge Center


Andrew Nelson
CEO, Australia

Filtering Blue Ocean Ideas: Strategic Overlays

When developing Blue Ocean Strategies with organisations we find that some of the Blue Ocean ideas generated, while great ideas, do not fit with where the organisation is prepared to go.
For example, due to its exploration of non-customer insights, a bank might identify a great blue ocean opportunity in an otherwise unrelated business services sector (while exploring industry boundaries). But the Board and Management might decide it is not an area they wish to expand into or pursue due to limited resources or other constraints.
So we try to have clients establish a broad set of what we term "BOS Strategic Overlays" - typically seven to ten broad directional overlays that help the BOS team filter out ideas that might not otherwise make the grade. It becomes a larger part of our litmus testing of ideas.
So far we have not felt constrained by these overlays, and in fact they sometimes assist to identify potential rish veins of non-customers, although sometimes the overlays are refined and revised as we push the organisational boundaries.
Have others come across this issue? Any other comments?


Mario Castaneda
Strategy Consultant, United States

Blue Ocean Ideas That do not Fit an Organization

Andrew, I like your model of "Strategic Overlays." In my case, I recently worked with a client in t... Sign up

Andrew Nelson
CEO, Australia

Business Matching Opportunities

@Mario Castaneda: Mario - that's a great story! As an interesting aside, I've also had some discussi... Sign up

C.L. Kappagomtula
Professor, Malaysia

Overlays for Blue Ocean Strategy

Andrew's concern is somewhat unfounded, merely for the reason, that any BOS is subject to the condit... Sign up

Gerardo Arroyo Jimenez
Consultant, Mexico

Castaneda´s Participation

@Mario Castaneda: That's a great idea in order to retain not only employees, but also you retain ide... Sign up

Darenda Downing, USA

BOS Strategic Overlays

Indeed I have to agree that using overlays, theoretically, may be counterproductive to developing BO... Sign up

Andrew Nelson
CEO, Australia

Competition Irrelevant to Overlays

Just responding to Dr K and D Downing - as Darenda says, putting purely theoretical considerations a... Sign up

C.L. Kappagomtula
Professor, Malaysia

Mere Idea Generation by itself is not a Sufficient Cause to Adopt BOS

Allow me here to interlink the BOS with idea generation. Before any strategy is put to implem... Sign up

Andrew Nelson
CEO, Australia

Strategic Filters by Any Other Name

Dr K, I think we are in agreement on process and concept but maybe disagree on terminology. As you ... Sign up

C.L. Kappagomtula
Professor, Malaysia

Organizational Criteria for BOS Strategy

Andrew, thanks for initiating an interesting discussion on BOS. Pragmatic evaluation of ideas by SWO... Sign up

Andrew Nelson
CEO, Australia

Confused About Terminology

Dr K, I am a little confused. All these evaluations you mention must have criteria set by the organi... Sign up

Manager, Pakistan

Blue Ocean Strategy Assumes no Boundaries

Blue Ocean Strategy, on the other hand is based on the views that market boundaries and industry str... Sign up

C.L. Kappagomtula
Professor, Malaysia

Strategic Overlays in BOS

The very definition of overlays in management jargon means, managing or trying to avoid the ineffici... Sign up

Mohd Norfaizin Bin Hj. Md Salleh AFA (UK)
Director, Malaysia

There is a Case for Filtering Blue Ocean Strategy

Whilst applying Blue Ocean Strategy, more often than not organisations tend to get over excited for ... Sign up


More on Blue Ocean Strategy:
Discussion Topics
Visionary Leadership and Blue Ocean Strategy
Purple Ocean Strategy
Blue, Green or Even Violet Ocean Strategies
Strategic Sequence: Best Practices and Pitfalls
Blue Ocean Strategy Disadvantages
A BOS is Creating a New Mental Category
What is a Pioneer-Migrator-Settler Map (PMS Map)?
Why is it Called 'Blue' Ocean Strategy?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
Blue Ocean Strategy in Small Companies
How to Avoid Imitation of Blue Ocean Strategy?
Can a Blue Ocean Eventually Turn Into a Red Ocean?
Six Paths to Moving from Red to Blue Ocean
BOS is More of the Same
Execution Hurdles in Blue Ocean Strategy
The Four Actions Framework for Blue Ocean Strategy
Porter Model vs Blue Ocean Strategy
👀Filtering Blue Ocean Ideas: Strategic Overlays
Blue Ocean Strategy - Three Tiers of Noncustomers
Blue Ocean Strategy of Google
BOS and ROS are Both Supplier Centric
How to Start with Blue Ocean Strategy?
Blue Ocean Strategy - Apple
Blue Ocean Strategy - Buyer Experience Cycle
Blue Ocean Strategy: Buyer Utility Levers
BOS / ROS Isn't a Strategy
First Mover Advantage / Price Maker in BOS
Use CSR as Part of your Blue Ocean Strategy
Importance of BOS is Focus on Innovating
Blue Ocean Strategy for UPS
Blue Ocean Strategy Sequence L.L. Bean
BOS in Less Developed Countries
🔥Validated Instrument for Measuring Blue Ocean Strategy
Blue Ocean is Economics Failure
Blue Ocean Strategy Sequencing for Blockbuster
Blue Ocean Strategy Strategic Sequence - EBay
Strategic Sequencing for Adult Education / Learning
Blue Ocean Strategic Sequencing for US Airways?
Blue Ocean Strategy - Best Buy
Blue Ocean Strategic Sequence for
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing - Dell
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
Blue Ocean Strategy Sequencing - Nestle
The Blue Ocean Strategy (BOS) Sequence of Citibank
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing in Office Furniture
Special Interest Group

Do you know a lot about Blue Ocean Strategy? Become our SIG Leader

Blue Ocean Strategy
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2023 12manage - The Executive Fast Track. V16.1 - Last updated: 6-2-2023. All names ™ of their owners.