Filtering Blue Ocean Ideas: Strategic Overlays




Blue Ocean Strategy
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Andrew Nelson
CEO, Australia

Filtering Blue Ocean Ideas: Strategic Overlays

When developing Blue Ocean Strategies with organisations we find that some of the Blue Ocean ideas generated, while great ideas, do not fit with where the organisation is prepared to go.
For example, due to its exploration of non-customer insights, a bank might identify a great blue ocean opportunity in an otherwise unrelated business services sector (while exploring industry boundaries). But the Board and Management might decide it is not an area they wish to expand into or pursue due to limited resources or other constraints.
So we try to have clients establish a broad set of what we term "BOS Strategic Overlays" - typically seven to ten broad directional overlays that help the BOS team filter out ideas that might not otherwise make the grade. It becomes a larger part of our litmus testing of ideas.
So far we have not felt constrained by these overlays, and in fact they sometimes assist to identify potential rish veins of non-customers, although sometimes the overlays are refined and revised as we push the organisational boundaries.
Have others come across this issue? Any other comments?
 

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3
Mario Castaneda
Strategy Consultant, United States
 

Blue Ocean Ideas That do not Fit an Organization

Andrew, I like your model of "Strategic Overlays." In my case, I recently worked with a client in t... Sign up

 
1
Andrew Nelson
CEO, Australia
 

Business Matching Opportunities

@Mario Castaneda: Mario - that's a great story! As an interesting aside, I've also had some discussi... Sign up

 
1
C.L. Kappagomtula
Professor, Malaysia
 

Overlays for Blue Ocean Strategy

Andrew's concern is somewhat unfounded, merely for the reason, that any BOS is subject to the condit... Sign up

 
1
Gerardo Arroyo Jimenez
Consultant, Mexico
 

Castaneda´s Participation

@Mario Castaneda: That's a great idea in order to retain not only employees, but also you retain ide... Sign up

 
0
Darenda Downing, USA
 

BOS Strategic Overlays

Indeed I have to agree that using overlays, theoretically, may be counterproductive to developing BO... Sign up

 
3
Andrew Nelson
CEO, Australia
 

Competition Irrelevant to Overlays

Just responding to Dr K and D Downing - as Darenda says, putting purely theoretical considerations a... Sign up

 
1
C.L. Kappagomtula
Professor, Malaysia
 

Mere Idea Generation by itself is not a Sufficient Cause to Adopt BOS

Allow me here to interlink the BOS with idea generation. Before any strategy is put to implem... Sign up

 
2
Andrew Nelson
CEO, Australia
 

Strategic Filters by Any Other Name

Dr K, I think we are in agreement on process and concept but maybe disagree on terminology. As you ... Sign up

 
0
C.L. Kappagomtula
Professor, Malaysia
 

Organizational Criteria for BOS Strategy

Andrew, thanks for initiating an interesting discussion on BOS. Pragmatic evaluation of ideas by SWO... Sign up

 
2
Andrew Nelson
CEO, Australia
 

Confused About Terminology

Dr K, I am a little confused. All these evaluations you mention must have criteria set by the organi... Sign up

 
1
TAUQEER AHMED MUGHAL
Manager, Pakistan
 

Blue Ocean Strategy Assumes no Boundaries

Blue Ocean Strategy, on the other hand is based on the views that market boundaries and industry str... Sign up

 
0
C.L. Kappagomtula
Professor, Malaysia
 

Strategic Overlays in BOS

The very definition of overlays in management jargon means, managing or trying to avoid the ineffici... Sign up

 
2
Mohd Norfaizin Bin Hj. Md Salleh AFA (UK)
Director, Malaysia
 

There is a Case for Filtering Blue Ocean Strategy

Whilst applying Blue Ocean Strategy, more often than not organisations tend to get over excited for ... Sign up

   

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