Filtering Blue Ocean Ideas: Strategic Overlays

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Blue Ocean Strategy > Forum > Filtering Blue Ocean Ideas: Strategic Overlays

Filtering Blue Ocean Ideas: Strategic Overlays
Andrew Nelson, CEO, Australia, SIG Leader
When developing Blue Ocean Strategies with organisations we find that some of the Blue Ocean ideas generated, while great ideas, do not fit with where the organisation is prepared to go.
For example, due to its exploration of non-customer insights, a bank might identify a great blue ocean opportunity in an otherwise unrelated business services sector (while exploring industry boundaries). But the Board and Management might decide it is not an area they wish to expand into or pursue due to limited resources or other constraints.
So we try to have clients establish a broad set of what we term "BOS Strategic Overlays" - typically seven to ten broad directional overlays that help the BOS team filter out ideas that might not otherwise make the grade. It becomes a larger part of our litmus testing of ideas.
So far we have not felt constrained by these overlays, and in fact they sometimes assist to identify potential rish veins of non-customers, although sometimes the ov... Read more? Sign up for free
 

 
Blue Ocean Ideas That do not Fit an Organization
Mario Castaneda, Strategy Consultant, United States, Member
 

 
Business Matching Opportunities
Andrew Nelson, CEO, Australia, SIG Leader
 

 
Overlays for Blue Ocean Strategy
C.L. Kappagomtula, Professor, Malaysia, Member
 

 
Castaneda´s Participation
Gerardo Arroyo Jimenez, Consultant, Mexico, Member
 

 
BOS Strategic Overlays
Darenda Downing
 

 
Competition Irrelevant to Overlays
Andrew Nelson, CEO, Australia, SIG Leader
 

 
Mere Idea Generation by itself is not a Sufficient Cause to Adopt BOS
C.L. Kappagomtula, Professor, Malaysia, Member
 

 
Strategic Filters by Any Other Name
Andrew Nelson, CEO, Australia, SIG Leader
 

 
Organizational Criteria for BOS Strategy
C.L. Kappagomtula, Professor, Malaysia, Member
 

 
Confused About Terminology
Andrew Nelson, CEO, Australia, SIG Leader
 

 
Blue Ocean Strategy Assumes no Boundaries
TAUQEER AHMED MUGHAL, Manager, Pakistan, Member
 

 
Strategic Overlays in BOS
C.L. Kappagomtula, Professor, Malaysia, Member
 

 
There is a Case for Filtering Blue Ocean Strategy
Mohd Norfaizin Bin Hj. Md Salleh AFA (UK), Director, Malaysia, Member
 

 
Blue Oceans are Hard to Find
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member
 

     

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