Filtering Blue Ocean Ideas: Strategic Overlays

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Blue Ocean Strategy > Forum > Filtering Blue Ocean Ideas: Strategic Overlays

Filtering Blue Ocean Ideas: Strategic Overlays
Andrew Nelson, CEO, Australia, Member
When developing Blue Ocean Strategies with organisations we find that some of the Blue Ocean ideas generated, while great ideas, do not fit with where the organisation is prepared to go. For example, due to its exploration of non-customer insights, a bank might identify a great blue ocean opportunity in an otherwise unrelated business services sector (while exploring industry boundaries). But the Board and Management might decide it is not an area they wish to expand into or pursue due to limited resources or other constraints. So we try to have clients establish a broad set of what we term "BOS Strategic Overlays" - typically seven to ten broad directional overlays that help the BOS team filter out ideas that might not otherwise make the grade. It becomes a larger part of our litmus testing of ideas. So far we have not felt constrained by these overlays, and in fact they sometimes assist to identify potential rish veins of non-customers, although sometimes the overlays are refined (...) Read more? Sign up for free

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  Blue Ocean Ideas That do not Fit an Organization
Mario Castaneda, Strategy Consultant, United States, Member
  (...)

  Business Matching Opportunities
Andrew Nelson, CEO, Australia, Member
  (...)

  Overlays for Blue Ocean Strategy
C.L. Kappagomtula, Professor, Malaysia, Member
  (...)

  Castaneda´s Participation
Gerardo Arroyo Jimenez, Consultant, Mexico, Member
  (...)

  BOS Strategic Overlays
Darenda Downing
  (...)

  Competition Irrelevant to Overlays
Andrew Nelson, CEO, Australia, Member
  (...)

  Mere Idea Generation by itself is not a Sufficient Cause to Adopt BOS
C.L. Kappagomtula, Professor, Malaysia, Member
  (...)

  Strategic Filters by Any Other Name
Andrew Nelson, CEO, Australia, Member
  (...)

  Organizational Criteria for BOS Strategy
C.L. Kappagomtula, Professor, Malaysia, Member
  (...)

  Confused About Terminology
Andrew Nelson, CEO, Australia, Member
  (...)

  Blue Ocean Strategy Assumes no Boundaries
TAUQEER AHMED MUGHAL, Manager, Pakistan, Member
  (...)

  Strategic Overlays in BOS
C.L. Kappagomtula, Professor, Malaysia, Member
  (...)

  There is a Case for Filtering Blue Ocean Strategy
Mohd Norfaizin Bin Hj. Md Salleh AFA (UK), Director, Malaysia, Member
  (...)

  Blue Oceans are Hard to Find
Uditha Liyanage
  (...)

   
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Blue Ocean Strategy
Summary
Forum
'Purple' Ocean Strategy
Filtering Blue Ocean Ideas: Strategic Overlays
How to Start with Blue Ocean Strategy?
🔥Validated Instrument for Measuring Blue Ocean Strategy
Best Practices
🥇Visionary Leadership and Blue Ocean Strategy
🥈Blue, Green or Even Violet Ocean Strategies
🥉What is a Strategic Sequence?
Using Blue Ocean Strategy Inside Companies
Blue Ocean Strategy Disadvantages
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of Blue Ocean Strategy?
Blue Ocean Strategy in Small Companies
Creating a New Mental Category
Why is it called 'Blue' Ocean Strategy?
Six Paths to Moving from Red to Blue Ocean
BOS: more of the same
Porter Model vs Blue Ocean Strategy
What is the Four Action Framework?
What are Execution Hurdles in Blue Ocean Strategy?
Can a Blue Ocean Eventually Turn Into a Red Ocean?
Blue Ocean Strategy - Three Tiers of Noncustomers
Blue Ocean Strategic Sequencing - Apple
Blue Ocean Strategy - Buyer Experience Cycle
Blue Ocean Strategy: Buyer Utility Levers
The Context Determines BOS or ROS
Blue Ocean Strategy of Google
Define the Gap in the Market
The Importance of Innovating
This Isn't Strategy?
Blue Ocean Strategy for UPS
Blue Ocean Strategy Sequence L.L. Bean
BOS in Less Developed Countries
Navy Federal Credit Union
Not Properly Contested Markets
Blue Ocean is Economics Failure
Blue Ocean Strategic Sequencing - Amtrak
Blue Ocean Strategy Sequencing for Blockbuster
Blue Ocean Strategic Sequencing for US Airways?
Blue Ocean Strategy Research
Blue Ocean Strategy versus RBV and MBV
Nintendo's Wii BOS Strategic Sequence
Verizon Communications Strategic Sequencing
Best Buy - Blue Ocean Strategy Proposal
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
BOS and ROS are Both Supplier Centric
Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
Nestle Blue Ocean Strategy Sequencing
Papa Murphy's Strategic Sequence
The Blue Ocean Strategy (BOS) Sequence of Citibank
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing - Exxon Mobil
Blue Ocean Strategy Success Example in India
CSR Part of Blue Ocean Strategy
eBay's Blue Ocean Strategy Strategic Sequence
First Mover Advantage / Price Maker in BOS
Six Paths Framework for Property Management Companies
Sony Playstation in Medical Field
Strategic Sequencing Education Industry for Adults
Blue Ocean Sequencing - Bank of America
Blue Ocean Strategic Sequence for Oreck Direct
Blue Ocean Strategic Sequencing - Best Buy
Blue Ocean Strategic Sequencing in Office Furniture
BP Moving From Red Ocean to Blue Ocean
Blue Ocean Strategic Sequencing - Dell
Wal-Mart Strategic Sequence


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