Filtering Blue Ocean Ideas: Strategic Overlays

Blue Ocean Strategy
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Andrew Nelson
CEO, Australia

Filtering Blue Ocean Ideas: Strategic Overlays

When developing Blue Ocean Strategies with organisations we find that some of the Blue Ocean ideas generated, while great ideas, do not fit with where the organisation is prepared to go.
For example, due to its exploration of non-customer insights, a bank might identify a great blue ocean opportunity in an otherwise unrelated business services sector (while exploring industry boundaries). But the Board and Management might decide it is not an area they wish to expand into or pursue due to limited resources or other constraints.
So we try to have clients establish a broad set of what we term "BOS Strategic Overlays" - typically seven to ten broad directional overlays that help the BOS team filter out ideas that might not otherwise make the grade. It becomes a larger part of our litmus testing of ideas.
So far we have not felt constrained by these overlays, and in fact they sometimes assist to identify potential rish veins of non-customers, although sometimes the overlays are refined and revised as we push the organisational boundaries.
Have others come across this issue? Any other comments?

  Mario Castaneda
Strategy Consultant, United States

Blue Ocean Ideas That do not Fit an Organization

Andrew, I like your model of "Strategic Overlays." (...)

  Andrew Nelson
CEO, Australia

Business Matching Opportunities

@Mario Castaneda: Mario - that's a great story! As (...)

  C.L. Kappagomtula
Professor, Malaysia

Overlays for Blue Ocean Strategy

Andrew's concern is somewhat unfounded, merely for (...)

  Gerardo Arroyo Jimenez
Consultant, Mexico

Castaneda´s Participation

@Mario Castaneda: That's a great idea in order to (...)

  Darenda Downing

BOS Strategic Overlays

Indeed I have to agree that using overlays, theore (...)

  Andrew Nelson
CEO, Australia

Competition Irrelevant to Overlays

Just responding to Dr K and D Downing - as Darenda (...)

  C.L. Kappagomtula
Professor, Malaysia

Mere Idea Generation by itself is not a Sufficient Cause to Adopt BOS

Allow me here to interlink the BOS with idea ge (...)

  Andrew Nelson
CEO, Australia

Strategic Filters by Any Other Name

Dr K, I think we are in agreement on process and c (...)

  C.L. Kappagomtula
Professor, Malaysia

Organizational Criteria for BOS Strategy

Andrew, thanks for initiating an interesting discu (...)

  Andrew Nelson
CEO, Australia

Confused About Terminology

Dr K, I am a little confused. All these evaluation (...)

Manager, Pakistan

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Blue Ocean Strategy, on the other hand is based on (...)

  C.L. Kappagomtula
Professor, Malaysia

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The very definition of overlays in management jarg (...)

  Mohd Norfaizin Bin Hj. Md Salleh AFA (UK)
Director, Malaysia

There is a Case for Filtering Blue Ocean Strategy

Whilst applying Blue Ocean Strategy, more often th (...)

  Uditha Liyanage

Blue Oceans are Hard to Find

It must be noted that what is commonplace and typi (...)

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