Filtering Blue Ocean Ideas: Strategic Overlays

Filtering Blue Ocean Ideas: Strategic Overlays

When developing Blue Ocean Strategies with organisations we find that some of the Blue Ocean ideas generated, while great ideas, do not fit with where the organisation is prepared to go.
For example, due to its exploration of non-customer insights, a bank might identify a great blue ocean opportunity in an otherwise unrelated business services sector (while exploring industry boundaries). But the Board and Management might decide it is not an area they wish to expand into or pursue due to limited resources or other constraints.
So we try to have clients establish a broad set of what we term "BOS Strategic Overlays" - typically seven to ten broad directional overlays that help the BOS team filter out ideas that might not otherwise make the grade. It becomes a larger part of our litmus testing of ideas.
So far we have not felt constrained by these overlays, and in fact they sometimes assist to identify potential rish veins of non-customers, although sometimes the overlays are refined and revised as we push the organisational boundaries.
Have others come across this issue? Any other comments?

		Mario Castaneda Strategy Consultant, United States
	Blue Ocean Ideas That do not Fit an Organization Andrew, I like your model of "Strategic Overlays." (...)

		Andrew Nelson CEO, Australia
	Business Matching Opportunities @Mario Castaneda: Mario - that's a great story! As (...)

		C.L. Kappagomtula Professor, Malaysia
	Overlays for Blue Ocean Strategy Andrew's concern is somewhat unfounded, merely for (...)

		Gerardo Arroyo Jimenez Consultant, Mexico
	Castaneda´s Participation @Mario Castaneda: That's a great idea in order to (...)

		Darenda Downing
	BOS Strategic Overlays Indeed I have to agree that using overlays, theore (...)

		Andrew Nelson CEO, Australia
	Competition Irrelevant to Overlays Just responding to Dr K and D Downing - as Darenda (...)

		C.L. Kappagomtula Professor, Malaysia
	Mere Idea Generation by itself is not a Sufficient Cause to Adopt BOS Allow me here to interlink the BOS with idea ge (...)

		Andrew Nelson CEO, Australia
	Strategic Filters by Any Other Name Dr K, I think we are in agreement on process and c (...)

		C.L. Kappagomtula Professor, Malaysia
	Organizational Criteria for BOS Strategy Andrew, thanks for initiating an interesting discu (...)

		Andrew Nelson CEO, Australia
	Confused About Terminology Dr K, I am a little confused. All these evaluation (...)

		TAUQEER AHMED MUGHAL Manager, Pakistan
	Blue Ocean Strategy Assumes no Boundaries Blue Ocean Strategy, on the other hand is based on (...)

		C.L. Kappagomtula Professor, Malaysia
	Strategic Overlays in BOS The very definition of overlays in management jarg (...)

		Mohd Norfaizin Bin Hj. Md Salleh AFA (UK) Director, Malaysia
	There is a Case for Filtering Blue Ocean Strategy Whilst applying Blue Ocean Strategy, more often th (...)

		Uditha Liyanage
	Blue Oceans are Hard to Find It must be noted that what is commonplace and typi (...)