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Filtering Blue Ocean Ideas: Strategic Overlays
Andrew Nelson, CEO, Australia, SIG Leader
When developing Blue Ocean Strategies with organisations we find that some of the Blue Ocean ideas generated, while great ideas, do not fit with where the organisation is prepared to go.
For example, due to its exploration of non-customer insights, a bank might identify a great blue ocean opportunity in an otherwise unrelated business services sector (while exploring industry boundaries). But the Board and Management might decide it is not an area they wish to expand into or pursue due to limited resources or other constraints.
So we try to have clients establish a broad set of what we term "BOS Strategic Overlays" - typically seven to ten broad directional overlays that help the BOS team filter out ideas that might not otherwise make the grade. It becomes a larger part of our litmus testing of ideas.
So far we have not felt constrained by these overlays, and in fact they sometimes assist to identify potential rish veins of non-customers, although sometimes the ov...
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Blue Ocean Ideas That do not Fit an Organization
Mario Castaneda, Strategy Consultant, United States, Member Andrew, I like your model of "Strategic Overlays."
In my case, I recently worked with a client in the defense industry where some Blue Ocean-gene...
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Overlays for Blue Ocean Strategy
C.L. Kappagomtula, Professor, Malaysia, Member Andrew's concern is somewhat unfounded, merely for the reason, that any BOS is subject to the condition of either entirely competition-free markets or...
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BOS Strategic Overlays
Darenda Downing Indeed I have to agree that using overlays, theoretically, may be counterproductive to developing BOS in the purest sense. But what good would it do a...
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Competition Irrelevant to Overlays
Andrew Nelson, CEO, Australia, SIG Leader Just responding to Dr K and D Downing - as Darenda says, putting purely theoretical considerations aside, when working with teams we often find them g...
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Strategic Filters by Any Other Name
Andrew Nelson, CEO, Australia, SIG Leader Dr K, I think we are in agreement on process and concept but maybe disagree on terminology.
As you say, appraising initial BOS ideas using your l...
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Organizational Criteria for BOS Strategy
C.L. Kappagomtula, Professor, Malaysia, Member Andrew, thanks for initiating an interesting discussion on BOS. Pragmatic evaluation of ideas by SWOT, and in-depth evaluation of the filtered ones by...
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Confused About Terminology
Andrew Nelson, CEO, Australia, SIG Leader Dr K, I am a little confused. All these evaluations you mention must have criteria set by the organisation, and as you say they have to be aligned to ...
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Blue Ocean Strategy Assumes no Boundaries
TAUQEER AHMED MUGHAL, Manager, Pakistan, Member Blue Ocean Strategy, on the other hand is based on the views that market boundaries and industry structure are not given and can be reconstructed by t...
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Strategic Overlays in BOS
C.L. Kappagomtula, Professor, Malaysia, Member The very definition of overlays in management jargon means, managing or trying to avoid the inefficiencies by harmonization process in the system. Thi...
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There is a Case for Filtering Blue Ocean Strategy
Mohd Norfaizin Bin Hj. Md Salleh AFA (UK), Director, Malaysia, Member Whilst applying Blue Ocean Strategy, more often than not organisations tend to get over excited for applying the so called "NEW" strategy and spend va...
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Blue Oceans are Hard to Find
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member It must be noted that what is commonplace and typical are red ocean strategies. BO strategies call for sensing uncontested market space. And that is h...
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