Filtering Blue Ocean Ideas: Strategic Overlays

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Blue Ocean Strategy > Forum > Filtering Blue Ocean Ideas: Strategic Overlays

Filtering Blue Ocean Ideas: Strategic Overlays
Andrew Nelson, CEO, Australia, SIG Leader
When developing Blue Ocean Strategies with organisations we find that some of the Blue Ocean ideas generated, while great ideas, do not fit with where the organisation is prepared to go. For example, due to its exploration of non-customer insights, a bank might identify a great blue ocean opportunity in an otherwise unrelated business services sector (while exploring industry boundaries). But the Board and Management might decide it is not an area they wish to expand into or pursue due to limited resources or other constraints. So we try to have clients establish a broad set of what we term "BOS Strategic Overlays" - typically seven to ten broad directional overlays that help the BOS team filter out ideas that might not otherwise make the grade. It becomes a larger part of our litmus testing of ideas. So far we have not felt constrained by these overlays, and in fact they sometimes assist to identify potential rish veins of non-customers, although sometimes the overlays are refined (...) Read more? Sign up for free
 

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Blue Ocean Ideas That do not Fit an Organization
Mario Castaneda, Strategy Consultant, United States, Member
(...)
 

 
Business Matching Opportunities
Andrew Nelson, CEO, Australia, SIG Leader
(...)
 

 
Overlays for Blue Ocean Strategy
C.L. Kappagomtula, Professor, Malaysia, Member
(...)
 

 
Castaneda´s Participation
Gerardo Arroyo Jimenez, Consultant, Mexico, Member
(...)
 

 
BOS Strategic Overlays
Darenda Downing
(...)
 

 
Competition Irrelevant to Overlays
Andrew Nelson, CEO, Australia, SIG Leader
(...)
 

 
Mere Idea Generation by itself is not a Sufficient Cause to Adopt BOS
C.L. Kappagomtula, Professor, Malaysia, Member
(...)
 

 
Strategic Filters by Any Other Name
Andrew Nelson, CEO, Australia, SIG Leader
(...)
 

 
Organizational Criteria for BOS Strategy
C.L. Kappagomtula, Professor, Malaysia, Member
(...)
 

 
Confused About Terminology
Andrew Nelson, CEO, Australia, SIG Leader
(...)
 

 
Blue Ocean Strategy Assumes no Boundaries
TAUQEER AHMED MUGHAL, Manager, Pakistan, Member
(...)
 

 
Strategic Overlays in BOS
C.L. Kappagomtula, Professor, Malaysia, Member
(...)
 

 
There is a Case for Filtering Blue Ocean Strategy
Mohd Norfaizin Bin Hj. Md Salleh AFA (UK), Director, Malaysia, Member
(...)
 

 
Blue Oceans are Hard to Find
Uditha Liyanage
(...)
 

         
Special Interest Group Leader
Andrew Nelson
CEO

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