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Purple Ocean Strategy
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Blue Ocean Strategy
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67
Andrew Nelson
CEO, Australia

Purple Ocean Strategy

If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of untapped opportunity, are there also "PURPLE" - less competitive - oceans in between?
And do you always have to make your way through purple oceans to get to red ones? Or can you leap straight from red to blue, and back?
Your opinions please...
 

Rating
 
4
Fabiyi Olawale
ICT Consultant, Nigeria
 

The Possibility of Purple Ocean Strategies

Is there such a thing as a purple ocean strategy? Talking about purple, first and foremost we need to understand that BOS is all about creating value for both the firm and customer.
- Value for customers could be lower price, quality and the likes.
- Value for the firm comes in form of profits and overall reduction in business process cost.
If we have a purple strategy as you described, then proponents of blue ocean cannot come into play as blue ocean is about an uncontested marketspace and purple means a bit of competition. It is noteworthy that in BOS, we do not benchmark competitors and the only way to swim directly from red to blue oceans is via innovation. Not just any kind of innovation, but innovation for the now.
Furthermore every blue ocean becomes red over time, because when other firms see an innovative product or any product doing very well, they'll want a piece of the cake. So the blue ocean of uncontested market space becomes bloody red ocean.
Finally ROS is about SURVIVING in the market while BOS is about THRIVING there.

 
2
VENKATESH
Manager, India
 

Strategic Markets are Placed in a Continuum

Andrew. Thanks for the insight. I believe that the classifications of markets we talk about are basi... Sign up

 
3
Andrew Blaine
Business Consultant, South Africa
 

Oceans of Many Colours and Sizes too

Again, the scenery is being muddied by over complication. With the development of a rainbow of colou... Sign up

 
0
Khalil Ahmed Arbi
Consultant, Pakistan
 

ROS and BOS are Metaphors for Strategy Types

The name of any strategy on the name of a color is actually a management metaphor for an action plan... Sign up

 
2
Ted Garrison
Management Consultant, United States
 

Purple Ocean Sillyness

@Khalil Ahmed Arbi: Exactly. BOS & ROS are metaphors. That doesn't make for a metaphor in between th... Sign up

 
1
Thamsanqa Zembe
Manager, South Africa
 

Integrated Business Strategy

To be quite honest it must be the first time I hear about POS and its quite interesting how you guys... Sign up

 
0
Hussein ElBehery
Business Consultant, Egypt
 

POS in Practice

I see it as a quite practical approach for developing a company's strategy. In my experience, more t... Sign up

 
0
Joan Pedrol
Consultant, Spain
 

Metaphors About ROS and BOS

I totally agree with @Khalil Ahmed Arbi. I do not think that it's is working to create a new metapho... Sign up

 
1
rafael angel calvo arguedas
Business Consultant
 

Other Strategy Colours

To relate business dynamics with certain colors is relative. I would personally choose other colors.... Sign up

 
0
Sergio
Consultant, Russian Federation
 

Deep Purple Strategy :)

It is a vivid visual metaphor which seems to be close to poetry, but actually it turns to be rather ... Sign up

 
4
Andrew Nelson
CEO, Australia
 

Competiton is not Black and White (Red and Blue)

Thank you all for your comments. My purpose was not to create a new "purple ocean strategy" but to ... Sign up

 
1
Andrew Blaine
Business Consultant, South Africa
 

Strategies of Many Colours

Further to my offering above I wish to make the following points: 1. Businesses operates in a const... Sign up

 
3
Mihai Ionescu
Business Consultant, Romania
 

No Pure Blue or Red Oceans Exist

In reality, there is no pure Red Ocean or pure Blue Ocean. In each Red Ocean, there is product innov... Sign up

 
0
Tholen
Management Consultant, Netherlands
 

Purple Ocean Strategy

Fully agree: The whole idea of BOS is creating value with new uncontested market approaches, service... Sign up

 
1
Hussein ElBehery
Business Consultant, Egypt
 

Competition is not Black & White (Red & Blue)

@Andrew Nelson: Thanks for your comments. I fully agree that you might start with ROS which could be... Sign up

 
2
Ted Garrison
Management Consultant, United States
 

Competition Takes Place in a Continuous Spectrum

Strategy isn't about ROC or BOC - they are merely a metaphor for a highly competitive marketplace an... Sign up

 
-1
S.Karthi, Brunei Darussalam
 

Market Based Strategies

A marketplace is where buyers and sellers meet. Demand and supply usually determines the business st... Sign up

 
0
Goran Flodin, Sweden
 

Purple Ocean Strategy

I don't think that purple ocean strategy would add any value to this subject. Why discover something... Sign up

 
0
Ben Smith
Manager, United Kingdom
 

Keep Aiming for BOS

If BOS is aiming for the optimum value position, then POS has no place in setting strategy as it sug... Sign up

 
0
Dr. Luis De La Cruz
Professor, United States
 

Blue, Red and Relevant

Some authors argue that discussions about strategy by default engage any form of competitive mission... Sign up

 
3
Gandhi Heryanto
Management Consultant, Indonesia
 

The Possibility of Purple Ocean Strategy

The Blue Ocean is opposed to the Red Ocean of competition in well established markets where optimiza... Sign up

 
1
Andrew Nelson
CEO, Australia
 

Fatally Flawed Blue Ocean Strategy?

@Andrew Blaine: Andrew I am very interested to hear more about why you think Blue Ocean Strategy is... Sign up

 
1
Andrew Nelson
CEO, Australia
 

But Isn't Going Purple Better Than Staying Red?

@Goran Flodin: my point here is that some businesses don't seem to quite find the blue ocean, but t... Sign up

 
-1
Steen Sloth, Denmark
 

No Use for Purple Ocean Strategy

@Goran Flodin: I agree here. BOS and ROS are better understood in their pure form, and if a BOS comp... Sign up

 
2
Andrew Nelson
CEO, Australia
 

Perfect Red and Perfect Blue Oceans

I think many people here miss the point. It is not that one would purposefully set out to create a "... Sign up

 
4
Jaap de Jonge
Editor, Netherlands
 

In Reality there are no Red and Blue Oceans - Only Purple Ones

At 12manage we're learning, discussing and applying strategic models that are simplifications of a c... Sign up

 
0
Ted Garrison
Management Consultant, United States
 

Red and Blue - It's Sound Like a Fight

@ Andrew - right on! I don't think anyone tries to create a ROS on purpose, but many fall into it be... Sign up

 
0
kashif
Manager, Pakistan
 

Purple is a Junction between the Red and Blue

I agree with Andrew that we can grasp the opportunities in red oceans through using the junction of ... Sign up

 
2
antonio gonzalez
Professor, United States
 

Avoid Moving from Blue to Red

@Mihai Ionescu: Agree with your logic, blue eventually becomes red. It is the goal of a good strateg... Sign up

 
2
Andrew Blaine
Business Consultant, South Africa
 

Using ROS for Competitive Advantage

@Antonio gonzalez: I feel that it is unwise to eliminate ROS alltogether, simply because it exists. ... Sign up

 
1
Farooq Omar
Business Consultant, Pakistan
 

Purple Ocean, Shades/Degrees of Competitive Pressures

I have been doing a lot of work and am a fan of BOS related concepts. Worked and shared and learn't ... Sign up

 
2
Andrew Blaine
Business Consultant, South Africa
 

Blue Ocean Monopolies

@Jaap de Jonge (Editor): The closest one can come to finding a blue ocean is in the case of a monop... Sign up

 

More on Blue Ocean Strategy:
Summary
Discussion Topics
topic Visionary Leadership and Blue Ocean Strategy
👀Purple Ocean Strategy
topic Blue, Green or Even Violet Ocean Strategies
topic Strategic Sequence: Best Practices and Pitfalls
topic Blue Ocean Strategy Disadvantages
topic A BOS is Creating a New Mental Category
topic What is a Pioneer-Migrator-Settler Map (PMS Map)?
topic Why is it Called 'Blue' Ocean Strategy?
topic BOS = Niche Market Strategy
topic Differences in BOS / ROS Cultures
topic Blue Ocean Strategy in Small Companies
topic How to Avoid Imitation of Blue Ocean Strategy?
topic Can a Blue Ocean Eventually Turn Into a Red Ocean?
topic Six Paths to Moving from Red to Blue Ocean
topic BOS is More of the Same
topic Execution Hurdles in Blue Ocean Strategy
topic The Four Actions Framework for Blue Ocean Strategy
topic Porter Model vs Blue Ocean Strategy
topic Filtering Blue Ocean Ideas: Strategic Overlays
topic Blue Ocean Strategy - Three Tiers of Noncustomers
topic Blue Ocean Strategy of Google
topic BOS and ROS are Both Supplier Centric
topic How to Start with Blue Ocean Strategy?
topic Blue Ocean Strategy - Apple
topic Blue Ocean Strategy - Buyer Experience Cycle
topic Blue Ocean Strategy: Buyer Utility Levers
topic BOS / ROS Isn't a Strategy
topic First Mover Advantage / Price Maker in BOS
topic Use CSR as Part of your Blue Ocean Strategy
topic Importance of BOS is Focus on Innovating
topic Blue Ocean Strategy for UPS
topic Blue Ocean Strategy Sequence L.L. Bean
topic BOS in Less Developed Countries
🔥 Validated Instrument for Measuring Blue Ocean Strategy
topic Blue Ocean is Economics Failure
topic Blue Ocean Strategy Sequencing for Blockbuster
topic Blue Ocean Strategy Strategic Sequence - EBay
topic Strategic Sequencing for Adult Education / Learning
topic Blue Ocean Strategic Sequencing for US Airways?
topic Blue Ocean Strategy - Best Buy
topic Blue Ocean Strategic Sequence for Amazon.com
topic Blue Ocean Strategic Sequence for Barnes and Noble
topic Blue Ocean Strategic Sequencing - Dell
topic Blue Ocean Strategic Sequencing for Delta Airlines
topic Blue Ocean Strategic Sequencing on Disney
topic Blue Ocean Strategy Sequencing - Nestle
topic The Blue Ocean Strategy (BOS) Sequence of Citibank
topic Blue Ocean Strategic Sequence for Blockbuster
topic Blue Ocean Strategic Sequencing in Office Furniture
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More on Blue Ocean Strategy:
Summary
Discussion Topics
topic Visionary Leadership and Blue Ocean Strategy
👀Purple Ocean Strategy
topic Blue, Green or Even Violet Ocean Strategies
topic Strategic Sequence: Best Practices and Pitfalls
topic Blue Ocean Strategy Disadvantages
topic A BOS is Creating a New Mental Category
topic What is a Pioneer-Migrator-Settler Map (PMS Map)?
topic Why is it Called 'Blue' Ocean Strategy?
topic BOS = Niche Market Strategy
topic Differences in BOS / ROS Cultures
topic Blue Ocean Strategy in Small Companies
topic How to Avoid Imitation of Blue Ocean Strategy?
topic Can a Blue Ocean Eventually Turn Into a Red Ocean?
topic Six Paths to Moving from Red to Blue Ocean
topic BOS is More of the Same
topic Execution Hurdles in Blue Ocean Strategy
topic The Four Actions Framework for Blue Ocean Strategy
topic Porter Model vs Blue Ocean Strategy
topic Filtering Blue Ocean Ideas: Strategic Overlays
topic Blue Ocean Strategy - Three Tiers of Noncustomers
topic Blue Ocean Strategy of Google
topic BOS and ROS are Both Supplier Centric
topic How to Start with Blue Ocean Strategy?
topic Blue Ocean Strategy - Apple
topic Blue Ocean Strategy - Buyer Experience Cycle
topic Blue Ocean Strategy: Buyer Utility Levers
topic BOS / ROS Isn't a Strategy
topic First Mover Advantage / Price Maker in BOS
topic Use CSR as Part of your Blue Ocean Strategy
topic Importance of BOS is Focus on Innovating
topic Blue Ocean Strategy for UPS
topic Blue Ocean Strategy Sequence L.L. Bean
topic BOS in Less Developed Countries
🔥 Validated Instrument for Measuring Blue Ocean Strategy
topic Blue Ocean is Economics Failure
topic Blue Ocean Strategy Sequencing for Blockbuster
topic Blue Ocean Strategy Strategic Sequence - EBay
topic Strategic Sequencing for Adult Education / Learning
topic Blue Ocean Strategic Sequencing for US Airways?
topic Blue Ocean Strategy - Best Buy
topic Blue Ocean Strategic Sequence for Amazon.com
topic Blue Ocean Strategic Sequence for Barnes and Noble
topic Blue Ocean Strategic Sequencing - Dell
topic Blue Ocean Strategic Sequencing for Delta Airlines
topic Blue Ocean Strategic Sequencing on Disney
topic Blue Ocean Strategy Sequencing - Nestle
topic The Blue Ocean Strategy (BOS) Sequence of Citibank
topic Blue Ocean Strategic Sequence for Blockbuster
topic Blue Ocean Strategic Sequencing in Office Furniture
Special Interest Group

SIG Leader

Do you know a lot about Blue Ocean Strategy? Become our SIG Leader
Knowledge Center

Blue Ocean Strategy
Knowledge Center


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