'Purple' Ocean Strategy

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'Purple' Ocean Strategy
Andrew Nelson, CEO, Australia, SIG Leader
If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of untapped opportunity, are there also "PURPLE" - less competitive - oceans in between?
And do you always have to make your way through purple oceans to get to red ones? Or can you leap straight from red to blue, and back?
Your opinions please......Sign up

The Possibility of Purple Ocean Strategies
Fabiyi Olawale, ICT Consultant, Nigeria, Member
Is there such a thing as a purple ocean strategy? Talking about purple, first and foremost we need to understand that BOS is all about creating value ...Sign up

Strategic Markets are Placed in a Continuum
VENKATESH, Manager, India, Member
Andrew. Thanks for the insight. I believe that the classifications of markets we talk about are basically in a continuum. All that matters is, in what...Sign up

Oceans of Many Colours and Sizes too
Andrew Blaine, Business Consultant, South Africa, Member
Again, the scenery is being muddied by over complication. With the development of a rainbow of coloured oceans, we will end up with bespoke oceans to ...Sign up

ROS and BOS are Metaphors for Strategy Types
Khalil Ahmed Arbi, Consultant, Pakistan, Member
The name of any strategy on the name of a color is actually a management metaphor for an action pl...Sign up

Purple Ocean Sillyness
Ted Garrison, Management Consultant, United States, Member
@Khalil Ahmed Arbi: Exactly. BOS & ROS are metaphors. That doesn't make for a metaphor in between them. There is no...Sign up

Integrated Business Strategy
Thamsanqa Zembe, Manager, South Africa, Member
To be quite honest it must be the first time I hear about POS and its quite interesting how you guys are interpreting and analysing it. Being an MBA s...Sign up

POS in Practice
Hussein ElBehery, Business Consultant, Egypt, Member
I see it as a quite practical approach for developing a company's strategy. In my experience, more than 25 years in the pharmaceutical industry, it i...Sign up

Metaphors About ROS and BOS
Joan Pedrol, Consultant, Spain, Member
I totally agree with @Khalil Ahmed Arbi. I do not think that it's is working to create a new metaphor to add to the...Sign up

Other Strategy Colours
rafael angel calvo arguedas, Business Consultant, Member
To relate business dynamics with certain colors is relative. I would personally choose other colors. For example: In the initial stage of the company ...Sign up

Deep Purple Strategy :)
Sergio, Consultant, Russian Federation, Member
It is a vivid visual metaphor which seems to be close to poetry, but actually it turns to be rather prosaic. Surely there are purple oceans in between...Sign up

Competiton is not Black and White (Red and Blue)
Andrew Nelson, CEO, Australia, SIG Leader
Thank you all for your comments.
My purpose was not to create a new "purple ocean strategy" but to gather views.
My own experience is that n...Sign up

Strategies of Many Colours
Andrew Blaine, Business Consultant, South Africa, Member
Further to my offering above I wish to make the following points:
1. Businesses operates in a constantly changing environment, as should strategy...Sign up

No Pure Blue or Red Oceans Exist
Mihai Ionescu, Business Consultant, Romania, Member
In reality, there is no pure Red Ocean or pure Blue Ocean. In each Red Ocean, there is product innovation that reduces the competitive pressure and in...Sign up

Purple Ocean Strategy
Tholen, Management Consultant, Netherlands, Member
Fully agree: The whole idea of BOS is creating value with new uncontested market approaches, services, products.
And yes: overtime most or all Bl...Sign up

Competition is not Black & White (Red & Blue)
Hussein ElBehery, Business Consultant, Egypt, Member
@Andrew Nelson: Thanks for your comments. I fully agree that you might start with ROS which could be followed by BO...Sign up

Competition Takes Place in a Continuous Spectrum
Ted Garrison, Management Consultant, United States, Member
Strategy isn't about ROC or BOC - they are merely a metaphor for a highly competitive marketplace and a place without competition. The business world ...Sign up

Market Based Strategies
S.Karthi, Management Consultant, Brunei Darussalam, Member
A marketplace is where buyers and sellers meet. Demand and supply usually determines the business strategies contributing to competition. A firm can o...Sign up

Purple Ocean Strategy
Goran Flodin, Manager, Sweden, Member
I don't think that purple ocean strategy would add any value to this subject. Why discover something in between the blue and red?...Sign up

Keep Aiming for BOS
Ben Smith, Manager, United Kingdom, Member
If BOS is aiming for the optimum value position, then POS has no place in setting strategy as it suggests a half-hearted effort is acceptable. It may ...Sign up

Blue, Red and Relevant
Dr. Luis De La Cruz, Professor, United States, Member
Some authors argue that discussions about strategy by default engage any form of competitive missions geared to build advantages. But breakthrough inn...Sign up

The Possibility of Purple Ocean Strategy
Gandhi Heryanto, Management Consultant, Indonesia, Premium Member
The Blue Ocean is opposed to the Red Ocean of competition in well established markets where optimization and distinction on well understood, standardi...Sign up

Fatally Flawed Blue Ocean Strategy?
Andrew Nelson, CEO, Australia, SIG Leader
@Andrew Blaine: Andrew I am very interested to hear more about why you think Blue Ocean Strategy is a fatally flaw...Sign up

But Isn't Going Purple Better Than Staying Red?
Andrew Nelson, CEO, Australia, SIG Leader
@Goran Flodin: my point here is that some businesses don't seem to quite find the blue ocean, but they will still ...Sign up

No Use for Purple Ocean Strategy
Steen Sloth, Professor, Denmark, Member
@Goran Flodin: I agree here. BOS and ROS are better understood in their pure form, and if a BOS company is succesfu...Sign up

Perfect Red and Perfect Blue Oceans
Andrew Nelson, CEO, Australia, SIG Leader
I think many people here miss the point. It is not that one would purposefully set out to create a "purple" strategy.
But rather, if you cannot f...Sign up

In Reality there are no Red and Blue Oceans - Only Purple Ones
Jaap de Jonge, Editor, Netherlands
At 12manage we're learning, discussing and applying strategic models that are simplifications of a complex reality. We do this because it's our BEST O...Sign up

Red and Blue - It's Sound Like a Fight
Ted Garrison, Management Consultant, United States, Member
@ Andrew - right on! I don't think anyone tries to create a ROS on purpose, but many fall into it because they don't understand how or why they must d...Sign up

Purple is a Junction between the Red and Blue
kashif, Manager, Pakistan, Member
I agree with Andrew that we can grasp the opportunities in red oceans through using the junction of purple ocean strategy. That is really a way of ada...Sign up

Avoid Moving from Blue to Red
antonio gonzalez, Professor, United States, Member
@Mihai Ionescu: Agree with your logic, blue eventually becomes red. It is the goal of a good strategy to remain ...Sign up

Using ROS for Competitive Advantage
Andrew Blaine, Business Consultant, South Africa, Member
@Antonio gonzalez: I feel that it is unwise to eliminate ROS alltogether, simply because it exists. There are a num...Sign up

Purple Ocean, Shades/Degrees of Competitive Pressures
Farooq Omar, Business Consultant, Pakistan, Member
I have been doing a lot of work and am a fan of BOS related concepts. Worked and shared and learn't a lot from people like Dear Rod. What I eventually...Sign up

Blue Ocean Monopolies
Andrew Blaine, Business Consultant, South Africa, Member
@Jaap de Jonge (Editor): The closest one can come to finding a blue ocean is in the case of a monopolistic busines...Sign up

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