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'Purple' Ocean Strategy
Andrew Nelson, SIG Leader
If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of untapped opportunity, are there also "PURPLE" - less competitive - oceans in between?
And do you always have to make your way through purple oceans to get to red ones? Or can you leap straight from red to blue, and back?
Your opinions please...... Register
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POS in Practice Hussein ElBehery, Member I see it as a quite practical approach for develop... |
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Special Interest Group Leader
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