'Purple' Ocean Strategy

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If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of untapped opportunity, are there also "PURPLE" - less competitive - oceans in between? And do you always have to make your way through purple oceans to get to red ones? Or can you leap straight from red to blue, and back? Your opinions please... (...) Read more? Sign up for free

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		The Possibility of Purple Ocean Strategies Fabiyi Olawale, ICT Consultant, Nigeria, Member
	Is there such a thing as a purple ocean strategy? Talking about purple, first and foremost we need to understand that BOS is all about creating value for both the firm and customer. - Value for customers could be lower price, quality and the likes. - Value for the firm comes in form of profits and overall reduction in business process cost. If we have a purple strategy as you described, then proponents of blue ocean cannot come into play as blue ocean is about an uncontested marketspace and purple means a bit of competition. It is noteworthy that in BOS, we do not benchmark competitors and the only way to swim directly from red to blue oceans is via innovation. Not just any kind of innovation, but innovation for the now. Furthermore every blue ocean becomes red over time, because when other firms see an innovative product or any product doing very well, they'll want a piece of the cake. So the blue ocean of uncontested market space becomes bloody red ocean. Finally ROS is about SURVIVING in the market while BOS is about THRIVING there.

		Strategic Markets are Placed in a Continuum VENKATESH, Manager, India, Member
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		Oceans of Many Colours and Sizes too Andrew Blaine, Business Consultant, South Africa, Member
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		ROS and BOS are Metaphors for Strategy Types Khalil Ahmed Arbi, Consultant, Pakistan, Member
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		Purple Ocean Sillyness Ted Garrison, Management Consultant, United States, Member
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		Integrated Business Strategy Thamsanqa Zembe, Manager, South Africa, Member
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		POS in Practice Hussein ElBehery, Business Consultant, Egypt, Member
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		Metaphors About ROS and BOS Joan Pedrol, Consultant, Spain, Member
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		Other Strategy Colours rafael angel calvo arguedas, Business Consultant, Member
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		Deep Purple Strategy :) Sergio, Consultant, Russian Federation, Member
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		Competiton is not Black and White (Red and Blue) Andrew Nelson, CEO, Australia, Member
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		Strategies of Many Colours Andrew Blaine, Business Consultant, South Africa, Member
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		No Pure Blue or Red Oceans Exist Mihai Ionescu, Business Consultant, Romania, Member
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		Purple Ocean Strategy Tholen, Management Consultant, Netherlands, Member
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		Competition is not Black & White (Red & Blue) Hussein ElBehery, Business Consultant, Egypt, Member
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		Competition Takes Place in a Continuous Spectrum Ted Garrison, Management Consultant, United States, Member
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		Market Based Strategies S.Karthi
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		Purple Ocean Strategy Goran Flodin
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		Keep Aiming for BOS Ben Smith, Manager, United Kingdom, Member
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		Blue, Red and Relevant Dr. Luis De La Cruz, Professor, United States, Member
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		The Possibility of Purple Ocean Strategy Gandhi Heryanto, Management Consultant, Indonesia, Premium Member
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		Fatally Flawed Blue Ocean Strategy? Andrew Nelson, CEO, Australia, Member
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		But Isn't Going Purple Better Than Staying Red? Andrew Nelson, CEO, Australia, Member
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		No Use for Purple Ocean Strategy Steen Sloth, Professor, Denmark, Member
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		Perfect Red and Perfect Blue Oceans Andrew Nelson, CEO, Australia, Member
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		In Reality there are no Red and Blue Oceans - Only Purple Ones Jaap de Jonge, Editor, Netherlands
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		Red and Blue - It's Sound Like a Fight Ted Garrison, Management Consultant, United States, Member
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		Purple is a Junction between the Red and Blue kashif, Manager, Pakistan, Member
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		Avoid Moving from Blue to Red antonio gonzalez, Professor, United States, Member
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		Using ROS for Competitive Advantage Andrew Blaine, Business Consultant, South Africa, Member
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		Purple Ocean, Shades/Degrees of Competitive Pressures Farooq Omar, Business Consultant, Pakistan, Member
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		Blue Ocean Monopolies Andrew Blaine, Business Consultant, South Africa, Member
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