'Purple' Ocean Strategy

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'Purple' Ocean Strategy
Andrew Nelson, SIG Leader
If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of untapped opportunity, are there also "PURPLE" - less competitive - oceans in between?
And do you always have to make your way through purple oceans to get to red ones? Or can you leap straight from red to blue, and back?
Your opinions please...... Register

The Possibility of Purple Ocean StrategiesSign up
Fabiyi Olawale, Member
Is there such a thing as a purple ocean strategy? ...

Strategic Markets are Placed in a ContinuumSign up
Andrew. Thanks for the insight. I believe that the...

Oceans of Many Colours and Sizes tooSign up
Andrew Blaine, Member
Again, the scenery is being muddied by over compli...

ROS and BOS are Metaphors for Strategy TypesSign up
Khalil Ahmed Arbi, Member
The name of any strategy on the name of a color is...


Integrated Business StrategySign up
Thamsanqa Zembe, Member
To be quite honest it must be the first time I hea...

POS in PracticeSign up
Hussein ElBehery, Member
I see it as a quite practical approach for develop...

Metaphors About ROS and BOSSign up
Joan Pedrol, Member
I totally agree with @
Other Strategy ColoursSign up
rafael angel calvo arguedas, Member
To relate business dynamics with certain colors is...

Deep Purple Strategy :)Sign up
Sergio, Member
It is a vivid visual metaphor which seems to be cl...

Competiton is not Black and White (Red and Blue)Sign up
Andrew Nelson, SIG Leader
Thank you all for your comments.
My purpose w...

Strategies of Many ColoursSign up
Andrew Blaine, Member
Further to my offering above I wish to make the fo...

No Pure Blue or Red Oceans ExistSign up
Mihai Ionescu, Member
In reality, there is no pure Red Ocean or pure Blu...

Purple Ocean StrategySign up
Tholen, Member
Fully agree: The whole idea of BOS is creating val...


Competition Takes Place in a Continuous SpectrumSign up
Ted Garrison, Member
Strategy isn't about ROC or BOC - they are merely ...

Market Based StrategiesSign up
S.Karthi, Member
A marketplace is where buyers and sellers meet. De...

Purple Ocean StrategySign up
Goran Flodin, Member
I don't think that purple ocean strategy would add...

Keep Aiming for BOSSign up
Ben Smith, Member
If BOS is aiming for the optimum value position, t...

Blue, Red and RelevantSign up
Dr. Luis De La Cruz, Member
Some authors argue that discussions about strategy...

The Possibility of Purple Ocean StrategySign up
Gandhi Heryanto, Member
The Blue Ocean is opposed to the Red Ocean of comp...




Perfect Red and Perfect Blue OceansSign up
Andrew Nelson, SIG Leader
I think many people here miss the point. It is not...

In Reality there are no Red and Blue Oceans - Only Purple OnesSign up
Jaap de Jonge, Editor
At 12manage we're learning, discussing and applyin...

Red and Blue - It's Sound Like a FightSign up
Ted Garrison, Member
@ Andrew - right on! I don't think anyone tries to...

Purple is a Junction between the Red and BlueSign up
kashif, Member
I agree with Andrew that we can grasp the opportun...

Avoid Moving from Blue to RedSign up
antonio gonzalez, Member
@Mihai Ionescu:...


Purple Ocean, Shades/Degrees of Competitive PressuresSign up
Farooq Omar, Member
I have been doing a lot of work and am a fan of BO...



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Special Interest Group Leader
Andrew Nelson

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