'Purple' Ocean Strategy

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'Purple' Ocean Strategy
Andrew Nelson, SIG Leader
If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of untapped opportunity, are there also "PURPLE" - less competitive - oceans in between?
And do you always have to make your way through purple oceans to get to red ones? Or can you leap straight from red to blue, and back?
Your opinions please......Register

The Possibility of Purple Ocean Strategies
Fabiyi Olawale, Member
Is there such a thing as a purple ocean strategy? ...

Strategic Markets are Placed in a Continuum
Andrew. Thanks for the insight. I believe that the...

Oceans of Many Colours and Sizes too
Andrew Blaine, Member
Again, the scenery is being muddied by over compli...

ROS and BOS are Metaphors for Strategy Types
Khalil Ahmed Arbi, Member
The name of any strategy on the name of a color is...


Integrated Business Strategy
Thamsanqa Zembe, Member
To be quite honest it must be the first time I hea...

POS in Practice
Hussein ElBehery, Member
I see it as a quite practical approach for develop...

Metaphors About ROS and BOS
Joan Pedrol, Member
I totally agree with @

Other Strategy Colours
rafael angel calvo arguedas, Member
To relate business dynamics with certain colors is...

Deep Purple Strategy :)
Sergio, Member
It is a vivid visual metaphor which seems to be cl...

Competiton is not Black and White (Red and Blue)
Andrew Nelson, SIG Leader
Thank you all for your comments.
My purpose w...

Strategies of Many Colours
Andrew Blaine, Member
Further to my offering above I wish to make the fo...

No Pure Blue or Red Oceans Exist
Mihai Ionescu, Member
In reality, there is no pure Red Ocean or pure Blu...

Purple Ocean Strategy
Tholen, Member
Fully agree: The whole idea of BOS is creating val...


Competition Takes Place in a Continuous Spectrum
Ted Garrison, Member
Strategy isn't about ROC or BOC - they are merely ...

Market Based Strategies
S.Karthi, Member
A marketplace is where buyers and sellers meet. De...

Purple Ocean Strategy
Goran Flodin, Member
I don't think that purple ocean strategy would add...

Keep Aiming for BOS
Ben Smith, Member
If BOS is aiming for the optimum value position, t...

Blue, Red and Relevant
Dr. Luis De La Cruz, Member
Some authors argue that discussions about strategy...

The Possibility of Purple Ocean Strategy
Gandhi Heryanto, Member
The Blue Ocean is opposed to the Red Ocean of comp...




Perfect Red and Perfect Blue Oceans
Andrew Nelson, SIG Leader
I think many people here miss the point. It is not...

In Reality there are no Red and Blue Oceans - Only Purple Ones
Jaap de Jonge, Editor
At 12manage we're learning, discussing and applyin...

Red and Blue - It's Sound Like a Fight
Ted Garrison, Member
@ Andrew - right on! I don't think anyone tries to...

Purple is a Junction between the Red and Blue
kashif, Member
I agree with Andrew that we can grasp the opportun...

Avoid Moving from Blue to Red
antonio gonzalez, Member
@Mihai Ionescu:...


Purple Ocean, Shades/Degrees of Competitive Pressures
Farooq Omar, Member
I have been doing a lot of work and am a fan of BO...



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Special Interest Group Leader
Andrew Nelson

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