'Purple' Ocean Strategy

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'Purple' Ocean Strategy
Andrew Nelson, CEO, Australia

If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of untapped opportunity, are there also "PURPLE" - less competitive - oceans in between?
And do you always have to make your way through purple oceans to get to red ones? Or can you leap straight from red to blue, and back?
Your opinions please...... Register

The Possibility of Purple Ocean StrategiesSign up
Fabiyi Olawale, ICT Consultant, Nigeria
Is there such a thing as a purple ocean strategy? ...

Strategic Markets are Placed in a ContinuumSign up
VENKATESH, Manager, India
Andrew. Thanks for the insight. I believe that the...

Oceans of Many Colours and Sizes tooSign up
Andrew Blaine, Business Consultant, South Africa
Again, the scenery is being muddied by over compli...

ROS and BOS are Metaphors for Strategy TypesSign up
Khalil Ahmed Arbi, Consultant, Pakistan
The name of any strategy on the name of a color is...

Purple Ocean SillynessSign up
Ted Garrison, Management Consultant, United States
@Khalil Ahmed Arbi<...

Integrated Business StrategySign up
Thamsanqa Zembe, Manager, South Africa
To be quite honest it must be the first time I hea...

POS in PracticeSign up
Hussein ElBehery, Business Consultant, Egypt
I see it as a quite practical approach for develop...

Metaphors About ROS and BOSSign up
Joan Pedrol, Consultant, Spain
I totally agree with @
Other Strategy ColoursSign up
rafael angel calvo arguedas, Business Consultant, Costa Rica
To relate business dynamics with certain colors is...

Deep Purple Strategy :)Sign up
Sergio, Consultant, Russian Federation
It is a vivid visual metaphor which seems to be cl...

Competiton is not Black and White (Red and Blue)Sign up
Andrew Nelson, CEO, Australia
Thank you all for your comments.
My purpose w...

Strategies of Many ColoursSign up
Andrew Blaine, Business Consultant, South Africa
Further to my offering above I wish to make the fo...

No Pure Blue or Red Oceans ExistSign up
Mihai Ionescu, Business Consultant, Romania
In reality, there is no pure Red Ocean or pure Blu...

Purple Ocean StrategySign up
Tholen, Management Consultant, Netherlands
Fully agree: The whole idea of BOS is creating val...

Competition is not Black & White (Red & Blue)Sign up
Hussein ElBehery, Business Consultant, Egypt
@Andrew Nelson:...

Competition Takes Place in a Continuous SpectrumSign up
Ted Garrison, Management Consultant, United States
Strategy isn't about ROC or BOC - they are merely ...

Market Based StrategiesSign up
S.Karthi, Management Consultant, Brunei Darussalam
A marketplace is where buyers and sellers meet. De...

Purple Ocean StrategySign up
Goran Flodin, Manager, Sweden
I don't think that purple ocean strategy would add...

Keep Aiming for BOSSign up
Ben Smith, Manager, United Kingdom
If BOS is aiming for the optimum value position, t...

Blue, Red and RelevantSign up
Dr. Luis De La Cruz, Professor, United States
Some authors argue that discussions about strategy...

The Possibility of Purple Ocean StrategySign up
Gandhi Heryanto, Management Consultant, Indonesia
The Blue Ocean is opposed to the Red Ocean of comp...

Fatally Flawed Blue Ocean Strategy?Sign up
Andrew Nelson, CEO, Australia
@Andrew Blaine:...


No Use for Purple Ocean StrategySign up
Steen Sloth, Professor, Denmark
@Goran Flodin: ...

Perfect Red and Perfect Blue OceansSign up
Andrew Nelson, CEO, Australia
I think many people here miss the point. It is not...

In Reality there are no Red and Blue Oceans - Only Purple OnesSign up
Jaap de Jonge, Editor, Netherlands
At 12manage we're learning, discussing and applyin...

Red and Blue - It's Sound Like a FightSign up
Ted Garrison, Management Consultant, United States
@ Andrew - right on! I don't think anyone tries to...

Purple is a Junction between the Red and BlueSign up
kashif, Manager, Pakistan
I agree with Andrew that we can grasp the opportun...

Avoid Moving from Blue to RedSign up
antonio gonzalez, Professor, United States
@Mihai Ionescu:...

Using ROS for Competitive AdvantageSign up
Andrew Blaine, Business Consultant, South Africa
@Antonio gonzalez

Purple Ocean, Shades/Degrees of Competitive PressuresSign up
Farooq Omar, Business Consultant, Pakistan
I have been doing a lot of work and am a fan of BO...

Blue Ocean MonopoliesSign up
Andrew Blaine, Business Consultant, South Africa
@Jaap de Jonge (Edi...


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