'Purple' Ocean Strategy

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Blue Ocean Strategy > Forum > 'Purple' Ocean Strategy

'Purple' Ocean Strategy
Andrew Nelson, CEO, Australia, Member
If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of untapped opportunity, are there also "PURPLE" - less competitive - oceans in between? And do you always have to make your way through purple oceans to get to red ones? Or can you leap straight from red to blue, and back? Your opinions please... (...) Read more? Sign up for free

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  The Possibility of Purple Ocean Strategies
Fabiyi Olawale, ICT Consultant, Nigeria, Member
  Is there such a thing as a purple ocean strategy? Talking about purple, first and foremost we need to understand that BOS is all about creating value for both the firm and customer.
- Value for customers could be lower price, quality and the likes.
- Value for the firm comes in form of profits and overall reduction in business process cost.
If we have a purple strategy as you described, then proponents of blue ocean cannot come into play as blue ocean is about an uncontested marketspace and purple means a bit of competition. It is noteworthy that in BOS, we do not benchmark competitors and the only way to swim directly from red to blue oceans is via innovation. Not just any kind of innovation, but innovation for the now.
Furthermore every blue ocean becomes red over time, because when other firms see an innovative product or any product doing very well, they'll want a piece of the cake. So the blue ocean of uncontested market space becomes bloody red ocean.
Finally ROS is about SURVIVING in the market while BOS is about THRIVING there.

  Strategic Markets are Placed in a Continuum
VENKATESH, Manager, India, Member
  (...)

  Oceans of Many Colours and Sizes too
Andrew Blaine, Business Consultant, South Africa, Member
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  ROS and BOS are Metaphors for Strategy Types
Khalil Ahmed Arbi, Consultant, Pakistan, Member
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  Purple Ocean Sillyness
Ted Garrison, Management Consultant, United States, Member
  (...)

  Integrated Business Strategy
Thamsanqa Zembe, Manager, South Africa, Member
  (...)

  POS in Practice
Hussein ElBehery, Business Consultant, Egypt, Member
  (...)

  Metaphors About ROS and BOS
Joan Pedrol, Consultant, Spain, Member
  (...)

  Other Strategy Colours
rafael angel calvo arguedas, Business Consultant, Member
  (...)

  Deep Purple Strategy :)
Sergio, Consultant, Russian Federation, Member
  (...)

  Competiton is not Black and White (Red and Blue)
Andrew Nelson, CEO, Australia, Member
  (...)

  Strategies of Many Colours
Andrew Blaine, Business Consultant, South Africa, Member
  (...)

  No Pure Blue or Red Oceans Exist
Mihai Ionescu, Business Consultant, Romania, Member
  (...)

  Purple Ocean Strategy
Tholen, Management Consultant, Netherlands, Member
  (...)

  Competition is not Black & White (Red & Blue)
Hussein ElBehery, Business Consultant, Egypt, Member
  (...)

  Competition Takes Place in a Continuous Spectrum
Ted Garrison, Management Consultant, United States, Member
  (...)

  Market Based Strategies
S.Karthi
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  Purple Ocean Strategy
Goran Flodin
  (...)

  Keep Aiming for BOS
Ben Smith, Manager, United Kingdom, Member
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  Blue, Red and Relevant
Dr. Luis De La Cruz, Professor, United States, Member
  (...)

  The Possibility of Purple Ocean Strategy
Gandhi Heryanto, Management Consultant, Indonesia, Premium Member
  (...)

  Fatally Flawed Blue Ocean Strategy?
Andrew Nelson, CEO, Australia, Member
  (...)

  But Isn't Going Purple Better Than Staying Red?
Andrew Nelson, CEO, Australia, Member
  (...)

  No Use for Purple Ocean Strategy
Steen Sloth, Professor, Denmark, Member
  (...)

  Perfect Red and Perfect Blue Oceans
Andrew Nelson, CEO, Australia, Member
  (...)

  In Reality there are no Red and Blue Oceans - Only Purple Ones
Jaap de Jonge, Editor, Netherlands
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  Red and Blue - It's Sound Like a Fight
Ted Garrison, Management Consultant, United States, Member
  (...)

  Purple is a Junction between the Red and Blue
kashif, Manager, Pakistan, Member
  (...)

  Avoid Moving from Blue to Red
antonio gonzalez, Professor, United States, Member
  (...)

  Using ROS for Competitive Advantage
Andrew Blaine, Business Consultant, South Africa, Member
  (...)

  Purple Ocean, Shades/Degrees of Competitive Pressures
Farooq Omar, Business Consultant, Pakistan, Member
  (...)

  Blue Ocean Monopolies
Andrew Blaine, Business Consultant, South Africa, Member
  (...)

   
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Blue Ocean Strategy
Summary
Forum
'Purple' Ocean Strategy
Filtering Blue Ocean Ideas: Strategic Overlays
How to Start with Blue Ocean Strategy?
🔥Validated Instrument for Measuring Blue Ocean Strategy
Best Practices
🥇Visionary Leadership and Blue Ocean Strategy
🥈Blue, Green or Even Violet Ocean Strategies
🥉What is a Strategic Sequence?
Using Blue Ocean Strategy Inside Companies
Blue Ocean Strategy Disadvantages
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of Blue Ocean Strategy?
Blue Ocean Strategy in Small Companies
Creating a New Mental Category
Why is it called 'Blue' Ocean Strategy?
Six Paths to Moving from Red to Blue Ocean
BOS: more of the same
Porter Model vs Blue Ocean Strategy
What is the Four Action Framework?
What are Execution Hurdles in Blue Ocean Strategy?
Can a Blue Ocean Eventually Turn Into a Red Ocean?
Blue Ocean Strategy - Three Tiers of Noncustomers
Blue Ocean Strategic Sequencing - Apple
Blue Ocean Strategy - Buyer Experience Cycle
Blue Ocean Strategy: Buyer Utility Levers
The Context Determines BOS or ROS
Blue Ocean Strategy of Google
Define the Gap in the Market
The Importance of Innovating
This Isn't Strategy?
Blue Ocean Strategy for UPS
Blue Ocean Strategy Sequence L.L. Bean
BOS in Less Developed Countries
Navy Federal Credit Union
Not Properly Contested Markets
Blue Ocean is Economics Failure
Blue Ocean Strategic Sequencing - Amtrak
Blue Ocean Strategy Sequencing for Blockbuster
Blue Ocean Strategic Sequencing for US Airways?
Blue Ocean Strategy Research
Blue Ocean Strategy versus RBV and MBV
Nintendo's Wii BOS Strategic Sequence
Verizon Communications Strategic Sequencing
Best Buy - Blue Ocean Strategy Proposal
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
BOS and ROS are Both Supplier Centric
Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
Nestle Blue Ocean Strategy Sequencing
Papa Murphy's Strategic Sequence
The Blue Ocean Strategy (BOS) Sequence of Citibank
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing - Exxon Mobil
Blue Ocean Strategy Success Example in India
CSR Part of Blue Ocean Strategy
eBay's Blue Ocean Strategy Strategic Sequence
First Mover Advantage / Price Maker in BOS
Six Paths Framework for Property Management Companies
Sony Playstation in Medical Field
Strategic Sequencing Education Industry for Adults
Blue Ocean Sequencing - Bank of America
Blue Ocean Strategic Sequence for Oreck Direct
Blue Ocean Strategic Sequencing - Best Buy
Blue Ocean Strategic Sequencing in Office Furniture
BP Moving From Red Ocean to Blue Ocean
Blue Ocean Strategic Sequencing - Dell
Wal-Mart Strategic Sequence


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