'Purple' Ocean Strategy

Blue Ocean Strategy
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Andrew Nelson
CEO, Australia

'Purple' Ocean Strategy

If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of untapped opportunity, are there also "PURPLE" - less competitive - oceans in between?
And do you always have to make your way through purple oceans to get to red ones? Or can you leap straight from red to blue, and back?
Your opinions please...

  Fabiyi Olawale
ICT Consultant, Nigeria

The Possibility of Purple Ocean Strategies

Is there such a thing as a purple ocean strategy? Talking about purple, first and foremost we need to understand that BOS is all about creating value for both the firm and customer.
- Value for customers could be lower price, quality and the likes.
- Value for the firm comes in form of profits and overall reduction in business process cost.
If we have a purple strategy as you described, then proponents of blue ocean cannot come into play as blue ocean is about an uncontested marketspace and purple means a bit of competition. It is noteworthy that in BOS, we do not benchmark competitors and the only way to swim directly from red to blue oceans is via innovation. Not just any kind of innovation, but innovation for the now.
Furthermore every blue ocean becomes red over time, because when other firms see an innovative product or any product doing very well, they'll want a piece of the cake. So the blue ocean of uncontested market space becomes bloody red ocean.
Finally ROS is about SURVIVING in the market while BOS is about THRIVING there.

Manager, India

Strategic Markets are Placed in a Continuum

Andrew. Thanks for the insight. I believe that the (...)

  Andrew Blaine
Business Consultant, South Africa

Oceans of Many Colours and Sizes too

Again, the scenery is being muddied by over compli (...)

  Khalil Ahmed Arbi
Consultant, Pakistan

ROS and BOS are Metaphors for Strategy Types

The name of any strategy on the name of a color is (...)

  Ted Garrison
Management Consultant, United States

Purple Ocean Sillyness

@Khalil Ahmed Arbi: Exactly. BOS & ROS are metapho (...)

  Thamsanqa Zembe
Manager, South Africa

Integrated Business Strategy

To be quite honest it must be the first time I hea (...)

  Hussein ElBehery
Business Consultant, Egypt

POS in Practice

I see it as a quite practical approach for develop (...)

  Joan Pedrol
Consultant, Spain

Metaphors About ROS and BOS

I totally agree with @Khalil Ahmed Arbi. I do not (...)

  rafael angel calvo arguedas
Business Consultant

Other Strategy Colours

To relate business dynamics with certain colors is (...)

Consultant, Russian Federation

Deep Purple Strategy :)

It is a vivid visual metaphor which seems to be cl (...)

  Andrew Nelson
CEO, Australia

Competiton is not Black and White (Red and Blue)

Thank you all for your comments. My purpose was n (...)

  Andrew Blaine
Business Consultant, South Africa

Strategies of Many Colours

Further to my offering above I wish to make the fo (...)

  Mihai Ionescu
Business Consultant, Romania

No Pure Blue or Red Oceans Exist

In reality, there is no pure Red Ocean or pure Blu (...)

Management Consultant, Netherlands

Purple Ocean Strategy

Fully agree: The whole idea of BOS is creating val (...)

  Hussein ElBehery
Business Consultant, Egypt

Competition is not Black & White (Red & Blue)

@Andrew Nelson: Thanks for your comments. I fully (...)

  Ted Garrison
Management Consultant, United States

Competition Takes Place in a Continuous Spectrum

Strategy isn't about ROC or BOC - they are merely (...)


Market Based Strategies

A marketplace is where buyers and sellers meet. De (...)

  Goran Flodin

Purple Ocean Strategy

I don't think that purple ocean strategy would add (...)

  Ben Smith
Manager, United Kingdom

Keep Aiming for BOS

If BOS is aiming for the optimum value position, t (...)

  Dr. Luis De La Cruz
Professor, United States

Blue, Red and Relevant

Some authors argue that discussions about strategy (...)

  Gandhi Heryanto
Management Consultant, Indonesia

The Possibility of Purple Ocean Strategy

The Blue Ocean is opposed to the Red Ocean of comp (...)

  Andrew Nelson
CEO, Australia

Fatally Flawed Blue Ocean Strategy?

@Andrew Blaine: Andrew I am very interested to he (...)

  Andrew Nelson
CEO, Australia

But Isn't Going Purple Better Than Staying Red?

@Goran Flodin: my point here is that some busines (...)

  Steen Sloth

No Use for Purple Ocean Strategy

@Goran Flodin: I agree here. BOS and ROS are bette (...)

  Andrew Nelson
CEO, Australia

Perfect Red and Perfect Blue Oceans

I think many people here miss the point. It is not (...)

  Jaap de Jonge
Editor, Netherlands

In Reality there are no Red and Blue Oceans - Only Purple Ones

At 12manage we're learning, discussing and applyin (...)

  Ted Garrison
Management Consultant, United States

Red and Blue - It's Sound Like a Fight

@ Andrew - right on! I don't think anyone tries to (...)

Manager, Pakistan

Purple is a Junction between the Red and Blue

I agree with Andrew that we can grasp the opportun (...)

  antonio gonzalez
Professor, United States

Avoid Moving from Blue to Red

@Mihai Ionescu: Agree with your logic, blue eventu (...)

  Andrew Blaine
Business Consultant, South Africa

Using ROS for Competitive Advantage

@Antonio gonzalez: I feel that it is unwise to eli (...)

  Farooq Omar
Business Consultant, Pakistan

Purple Ocean, Shades/Degrees of Competitive Pressures

I have been doing a lot of work and am a fan of BO (...)

  Andrew Blaine
Business Consultant, South Africa

Blue Ocean Monopolies

@Jaap de Jonge (Editor): The closest one can come (...)

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