'Purple' Ocean Strategy

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Blue Ocean Strategy > Forum > 'Purple' Ocean Strategy

'Purple' Ocean Strategy
Andrew Nelson, CEO, Australia, SIG Leader
If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of untapped opportunity, are there also "PURPLE" - less competitive - oceans in between? And do you always have to make your way through purple oceans to get to red ones? Or can you leap straight from red to blue, and back? Your opinions please... (...) Read more? Sign up for free
 

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The Possibility of Purple Ocean Strategies
Fabiyi Olawale, ICT Consultant, Nigeria, Member
Is there such a thing as a purple ocean strategy? Talking about purple, first and foremost we need to understand that BOS is all about creating value for both the firm and customer.
- Value for customers could be lower price, quality and the likes.
- Value for the firm comes in form of profits and overall reduction in business process cost.
If we have a purple strategy as you described, then proponents of blue ocean cannot come into play as blue ocean is about an uncontested marketspace and purple means a bit of competition. It is noteworthy that in BOS, we do not benchmark competitors and the only way to swim directly from red to blue oceans is via innovation. Not just any kind of innovation, but innovation for the now.
Furthermore every blue ocean becomes red over time, because when other firms see an innovative product or any product doing very well, they'll want a piece of the cake. So the blue ocean of uncontested market space becomes bloody red ocean.
Finally ROS is about SURVIVING in the market while BOS is about THRIVING there.
 

 
Strategic Markets are Placed in a Continuum
VENKATESH, Manager, India, Member
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Oceans of Many Colours and Sizes too
Andrew Blaine, Business Consultant, South Africa, Member
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ROS and BOS are Metaphors for Strategy Types
Khalil Ahmed Arbi, Consultant, Pakistan, Member
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Purple Ocean Sillyness
Ted Garrison, Management Consultant, United States, Member
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Integrated Business Strategy
Thamsanqa Zembe, Manager, South Africa, Member
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POS in Practice
Hussein ElBehery, Business Consultant, Egypt, Member
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Metaphors About ROS and BOS
Joan Pedrol, Consultant, Spain, Member
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Other Strategy Colours
rafael angel calvo arguedas, Business Consultant, Member
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Deep Purple Strategy :)
Sergio, Consultant, Russian Federation, Member
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Competiton is not Black and White (Red and Blue)
Andrew Nelson, CEO, Australia, SIG Leader
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Strategies of Many Colours
Andrew Blaine, Business Consultant, South Africa, Member
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No Pure Blue or Red Oceans Exist
Mihai Ionescu, Business Consultant, Romania, Member
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Purple Ocean Strategy
Tholen, Management Consultant, Netherlands, Member
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Competition is not Black & White (Red & Blue)
Hussein ElBehery, Business Consultant, Egypt, Member
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Competition Takes Place in a Continuous Spectrum
Ted Garrison, Management Consultant, United States, Member
(...)
 

   

 
Purple Ocean Strategy
Goran Flodin
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Keep Aiming for BOS
Ben Smith, Manager, United Kingdom, Member
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Blue, Red and Relevant
Dr. Luis De La Cruz, Professor, United States, Member
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The Possibility of Purple Ocean Strategy
Gandhi Heryanto, Management Consultant, Indonesia, Premium Member
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Fatally Flawed Blue Ocean Strategy?
Andrew Nelson, CEO, Australia, SIG Leader
(...)
 

 
But Isn't Going Purple Better Than Staying Red?
Andrew Nelson, CEO, Australia, SIG Leader
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No Use for Purple Ocean Strategy
Steen Sloth, Professor, Denmark, Member
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Perfect Red and Perfect Blue Oceans
Andrew Nelson, CEO, Australia, SIG Leader
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In Reality there are no Red and Blue Oceans - Only Purple Ones
Jaap de Jonge, Management Consultant, Netherlands
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Red and Blue - It's Sound Like a Fight
Ted Garrison, Management Consultant, United States, Member
(...)
 

 
Purple is a Junction between the Red and Blue
kashif, Manager, Pakistan, Member
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Avoid Moving from Blue to Red
antonio gonzalez, Professor, United States, Member
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Using ROS for Competitive Advantage
Andrew Blaine, Business Consultant, South Africa, Member
(...)
 

 
Purple Ocean, Shades/Degrees of Competitive Pressures
Farooq Omar, Business Consultant, Pakistan, Member
(...)
 

 
Blue Ocean Monopolies
Andrew Blaine, Business Consultant, South Africa, Member
(...)
 

         
Special Interest Group Leader
Andrew Nelson
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