'Purple' Ocean Strategy

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Blue Ocean Strategy > Best Practices > 'Purple' Ocean Strategy

'Purple' Ocean Strategy
Andrew Nelson, CEO, Australia, SIG Leader
If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of untapped opportunity, are there also "PURPLE" - less competitive - oceans in between?
And do you always have to make your way through purple oceans to get to red ones? Or can you leap straight from red to blue, and back?
Your opinions please...
 

 
The Possibility of Purple Ocean Strategies
Fabiyi Olawale, ICT Consultant, Nigeria, Member
Is there such a thing as a purple ocean strategy? Talking about purple, first and foremost we need to understand that BOS is all about creating value for both the firm and customer.
- Value for customers could be lower price, quality and the likes.
- Value for the firm comes in form of profits and overall reduction in business process cost.
If we have a purple strategy as you described, then proponents of blue ocean cannot come into play as blue ocean is about an uncontested marketspace and purple means a bit of competition. It is noteworthy that in BOS, we do not benchmark competitors and the only way to swim directly from red to blue oceans is via innovation. Not just any kind of innovation, but innovation for the now.
Furthermore every blue ocean becomes red over time, because when other firms see an innovative product or any product doing very well, they'll want a piece of the cake. So the blue ocean of uncontested market space becomes bloody red ocean.
Finally ROS is about SURVIVING in the market while BOS is about THRIVING there.
 

 
Strategic Markets are Placed in a Continuum
VENKATESH, Manager, India, Member
 

 
Oceans of Many Colours and Sizes too
Andrew Blaine, Business Consultant, South Africa, Member
 

 
ROS and BOS are Metaphors for Strategy Types
Khalil Ahmed Arbi, Consultant, Pakistan, Member
 

 
Purple Ocean Sillyness
Ted Garrison, Management Consultant, United States, Member
 

 
Integrated Business Strategy
Thamsanqa Zembe, Manager, South Africa, Member
 

 
POS in Practice
Hussein ElBehery, Business Consultant, Egypt, Member
 

 
Metaphors About ROS and BOS
Joan Pedrol, Consultant, Spain, Member
 

 
Other Strategy Colours
rafael angel calvo arguedas, Business Consultant, Member
 

 
Deep Purple Strategy :)
Sergio, Consultant, Russian Federation, Member
 

 
Competiton is not Black and White (Red and Blue)
Andrew Nelson, CEO, Australia, SIG Leader
 

 
Strategies of Many Colours
Andrew Blaine, Business Consultant, South Africa, Member
 

 
No Pure Blue or Red Oceans Exist
Mihai Ionescu, Business Consultant, Romania, Member
 

 
Purple Ocean Strategy
Tholen, Management Consultant, Netherlands, Member
 

 
Competition is not Black & White (Red & Blue)
Hussein ElBehery, Business Consultant, Egypt, Member
 

 
Competition Takes Place in a Continuous Spectrum
Ted Garrison, Management Consultant, United States, Member
 

   

   

 
Keep Aiming for BOS
Ben Smith, Manager, United Kingdom, Member
 

 
Blue, Red and Relevant
Dr. Luis De La Cruz, Professor, United States, Member
 

 
The Possibility of Purple Ocean Strategy
Gandhi Heryanto, Management Consultant, Indonesia, Premium Member
 

 
Fatally Flawed Blue Ocean Strategy?
Andrew Nelson, CEO, Australia, SIG Leader
 

 
But Isn't Going Purple Better Than Staying Red?
Andrew Nelson, CEO, Australia, SIG Leader
 

 
No Use for Purple Ocean Strategy
Steen Sloth, Professor, Denmark, Member
 

 
Perfect Red and Perfect Blue Oceans
Andrew Nelson, CEO, Australia, SIG Leader
 

 
In Reality there are no Red and Blue Oceans - Only Purple Ones
Jaap de Jonge, Management Consultant, Netherlands
 

 
Red and Blue - It's Sound Like a Fight
Ted Garrison, Management Consultant, United States, Member
 

 
Purple is a Junction between the Red and Blue
kashif, Manager, Pakistan, Member
 

 
Avoid Moving from Blue to Red
antonio gonzalez, Professor, United States, Member
 

 
Using ROS for Competitive Advantage
Andrew Blaine, Business Consultant, South Africa, Member
 

 
Purple Ocean, Shades/Degrees of Competitive Pressures
Farooq Omar, Business Consultant, Pakistan, Member
 

 
Blue Ocean Monopolies
Andrew Blaine, Business Consultant, South Africa, Member
 

     

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