Purple Ocean Strategy

      
			              Best Practices
			            
							              67

		            		Andrew Nelson
CEO, Australia
			            
Purple Ocean Strategy

	          		If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of untapped opportunity, are there also "PURPLE" - less competitive - oceans in between?

And do you always have to make your way through purple oceans to get to red ones? Or can you leap straight from red to blue, and back?

Your opinions please...
				      
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										              4

						            	Fabiyi Olawale
ICT Consultant, Nigeria
												
				                The Possibility of Purple Ocean Strategies

													Is there such a thing as a purple ocean strategy? Talking about purple, first and foremost we need to understand that BOS is all about creating value for both the firm and customer.

- Value for customers could be lower price, quality and the likes.

- Value for the firm comes in form of profits and overall reduction in business process cost.

If we have a purple strategy as you described, then proponents of blue ocean cannot come into play as blue ocean is about an uncontested marketspace and purple means a bit of competition. It is noteworthy that in BOS, we do not benchmark competitors and the only way to swim directly from red to blue oceans is via innovation. Not just any kind of innovation, but innovation for the now.

Furthermore every blue ocean becomes red over time, because when other firms see an innovative product or any product doing very well, they'll want a piece of the cake. So the blue ocean of uncontested market space becomes bloody red ocean.

Finally ROS is about SURVIVING in the market while BOS is about THRIVING there.
				                
										              2

						            	VENKATESH
Manager, India
												
				                Strategic Markets are Placed in a Continuum

													Andrew. Thanks for the insight. I believe that the classifications of markets we talk about are basi... Sign up
				              
										              3

						            	Andrew Blaine
Business Consultant, South Africa
												
				                Oceans of Many Colours and Sizes too

													Again, the scenery is being muddied by over complication. With the development of a rainbow of colou... Sign up
				              
										              0

						            	Khalil Ahmed Arbi
Consultant, Pakistan
												
				                ROS and BOS are Metaphors for Strategy Types

													The name of any strategy on the name of a color is actually a management metaphor for an action plan... Sign up
				              
										              2

						            	Ted Garrison
Management Consultant, United States
												
				                Purple Ocean Sillyness

													@Khalil Ahmed Arbi: Exactly. BOS & ROS are metaphors. That doesn't make for a metaphor in between th... Sign up
				              
										              1

						            	Thamsanqa Zembe
Manager, South Africa
												
				                Integrated Business Strategy

													To be quite honest it must be the first time I hear about POS and its quite interesting how you guys... Sign up
				              
										              0

						            	Hussein ElBehery
Business Consultant, Egypt
												
				                POS in Practice

													I see it as a quite practical approach for developing a company's strategy. In my experience, more t... Sign up
				              
										              0

						            	Joan Pedrol
Consultant, Spain
												
				                Metaphors About ROS and BOS

													I totally agree with @Khalil Ahmed Arbi. I do not think that it's is working to create a new metapho... Sign up
				              
										              1

						            	rafael angel calvo arguedas
Business Consultant
												
				                Other Strategy Colours

													To relate business dynamics with certain colors is relative. I would personally choose other colors.... Sign up
				              
										              0

						            	Sergio
Consultant, Russian Federation
												
				                Deep Purple Strategy :)

													It is a vivid visual metaphor which seems to be close to poetry, but actually it turns to be rather ... Sign up
				              
										              4

						            	Andrew Nelson
CEO, Australia
												
				                Competiton is not Black and White (Red and Blue)

													Thank you all for your comments.
My purpose was not to create a new "purple ocean strategy" but to ... Sign up
				              
										              1

						            	Andrew Blaine
Business Consultant, South Africa
												
				                Strategies of Many Colours

													Further to my offering above I wish to make the following points:
1. Businesses operates in a const... Sign up
				              
										              3

						            	Mihai Ionescu
Business Consultant, Romania
												
				                No Pure Blue or Red Oceans Exist

													In reality, there is no pure Red Ocean or pure Blue Ocean. In each Red Ocean, there is product innov... Sign up
				              
										              0

						            	Tholen
Management Consultant, Netherlands
												
				                Purple Ocean Strategy

													Fully agree: The whole idea of BOS is creating value with new uncontested market approaches, service... Sign up
				              
										              1

						            	Hussein ElBehery
Business Consultant, Egypt
												
				                Competition is not Black & White (Red & Blue)

													@Andrew Nelson: Thanks for your comments. I fully agree that you might start with ROS which could be... Sign up
				              
										              2

						            	Ted Garrison
Management Consultant, United States
												
				                Competition Takes Place in a Continuous Spectrum

													Strategy isn't about ROC or BOC - they are merely a metaphor for a highly competitive marketplace an... Sign up
				              
										              -1

						            	S.Karthi, Brunei Darussalam
												
				                Market Based Strategies

													A marketplace is where buyers and sellers meet. Demand and supply usually determines the business st... Sign up
				              
										              0

						            	Goran Flodin, Sweden
												
				                Purple Ocean Strategy

													I don't think that purple ocean strategy would add any value to this subject. Why discover something... Sign up
				              
										              0

						            	Ben Smith
Manager, United Kingdom
												
				                Keep Aiming for BOS

													If BOS is aiming for the optimum value position, then POS has no place in setting strategy as it sug... Sign up
				              
										              0

						            	Dr. Luis De La Cruz
Professor, United States
												
				                Blue, Red and Relevant

													Some authors argue that discussions about strategy by default engage any form of competitive mission... Sign up
				              
										              3

						            	Gandhi Heryanto
Management Consultant, Indonesia
												
				                The Possibility of Purple Ocean Strategy

													The Blue Ocean is opposed to the Red Ocean of competition in well established markets where optimiza... Sign up
				              
										              1

						            	Andrew Nelson
CEO, Australia
												
				                Fatally Flawed Blue Ocean Strategy?

													@Andrew Blaine:  Andrew I am very interested to hear more about why you think Blue Ocean Strategy is... Sign up
				              
										              1

						            	Andrew Nelson
CEO, Australia
												
				                But Isn't Going Purple Better Than Staying Red?

													@Goran Flodin:  my point here is that some businesses don't seem to quite find the blue ocean, but t... Sign up
				              
										              -1

						            	Steen Sloth, Denmark
												
				                No Use for Purple Ocean Strategy

													@Goran Flodin: I agree here. BOS and ROS are better understood in their pure form, and if a BOS comp... Sign up
				              
										              2

						            	Andrew Nelson
CEO, Australia
												
				                Perfect Red and Perfect Blue Oceans

													I think many people here miss the point. It is not that one would purposefully set out to create a "... Sign up
				              
										              4

						            	Jaap de Jonge
Editor, Netherlands
												
				                In Reality there are no Red and Blue Oceans - Only Purple Ones

													At 12manage we're learning, discussing and applying strategic models that are simplifications of a c... Sign up
				              
										              0

						            	Ted Garrison
Management Consultant, United States
												
				                Red and Blue - It's Sound Like a Fight

													@ Andrew - right on! I don't think anyone tries to create a ROS on purpose, but many fall into it be... Sign up
				              
										              0

						            	kashif
Manager, Pakistan
												
				                Purple is a Junction between the Red and Blue

													I agree with Andrew that we can grasp the opportunities in red oceans through using the junction of ... Sign up
				              
										              2

						            	antonio gonzalez
Professor, United States
												
				                Avoid Moving from Blue to Red

													@Mihai Ionescu: Agree with your logic, blue eventually becomes red. It is the goal of a good strateg... Sign up
				              
										              2

						            	Andrew Blaine
Business Consultant, South Africa
												
				                Using ROS for Competitive Advantage

													@Antonio gonzalez: I feel that it is unwise to eliminate ROS alltogether, simply because it exists. ... Sign up
				              
										              1

						            	Farooq Omar
Business Consultant, Pakistan
												
				                Purple Ocean, Shades/Degrees of Competitive Pressures

													I have been doing a lot of work and am a fan of BOS related concepts. Worked and shared and learn't ... Sign up
				              
										              2

						            	Andrew Blaine
Business Consultant, South Africa
												
				                Blue Ocean Monopolies

													@Jaap de Jonge (Editor):  The closest one can come to finding a blue ocean is in the case of a monop... Sign up
				              
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