Purple Ocean Strategy
If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of untapped opportunity, are there also "PURPLE" - less competitive - oceans in between?
And do you always have to make your way through purple oceans to get to red ones? Or can you leap straight from red to blue, and back?
Your opinions please...
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S.Karthi, Brunei Darussalam
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Market Based Strategies
A marketplace is where buyers and sellers meet. Demand and supply usually determines the business st... Sign up
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Goran Flodin, Sweden
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Purple Ocean Strategy
I don't think that purple ocean strategy would add any value to this subject. Why discover something... Sign up
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Steen Sloth, Denmark
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No Use for Purple Ocean Strategy
@Goran Flodin: I agree here. BOS and ROS are better understood in their pure form, and if a BOS comp... Sign up
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