Blue Ocean Strategy: Buyer Utility Levers

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In Blue Ocean Strategy, the Buyer Utility Map is a chart that shows the six buy utility levers: 1. Productivity 2. Simplicity 3. Risk 4. Fun/image 5. Convenience 6. Environmental friendliness These 6 can be pulled in the various stages of the buyer experience cycle. (...) Read more? Sign up for free

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		Improved Buyer Utility Map Andrew Nelson, CEO, Australia, Member
	Some of my colleagues and I believe the "Environmental Friendliness" utility is a bit too narrow in its language. We think it is better to use "Social Responsibility" in it's broader sense to include safety, environmental and other humanity utilities.