Blue Ocean Strategy: Buyer Utility Map


 
Blue Ocean Strategy > Best Practices Log in

Blue Ocean Strategy: Buyer Utility Map
D. Fournier
In Blue Ocean Strategy, the Buyer Utility Map is a chart that shows the six buy utility levers:
1. Productivity
2. Simplicity
3. Risk
4. Fun/image
5. Convenience
6. Environmental friendliness
These 6 can be pulled in the various stages of the buyer experience cycle.
 

 
Improved Buyer Utility Map
Andrew Nelson, CEO, Australia, SIG Leader
Some of my colleagues and I believe the "Environmental Friendliness" utility is a bit too narrow in its language. We think it is better to use "Social...Sign up
 

 



















 


Special Interest Group Leader
Andrew Nelson
CEO

Blue Ocean Strategy
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V15.0 - Last updated: 15-11-2018. All names of their owners.