Blue Ocean Strategy: Buyer Utility Map

 
Blue Ocean Strategy > Forum Log in

Blue Ocean Strategy: Buyer Utility Map
D. Fournier
In Blue Ocean Strategy, the Buyer Utility Map is a chart that shows the six buy utility levers:
1. Productivity
2. Simplicity
3. Risk
4. Fun/image
5. Convenience
6. Environmental friendliness
These 6 can be pulled in the various stages of the buyer experience cycle. 		 

 
Improved Buyer Utility Map
Andrew Nelson, SIG Leader
Some of my colleagues and I believe the "Environmental Friendliness" utility is a bit too narrow in its language. We think it is better to use "Social Responsibility" in it's broader sense to include safety, environmental and other humanity utilities.
  

 











 

  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  


Special Interest Group Leader
Andrew Nelson
CEO

More on Blue Ocean Strategy
Summary
Forum
Best Practices
Expert Tips
Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2018 12manage - The Executive Fast Track. V14.1 - Last updated: 25-4-2018. All names ™ of their owners.