Blue Ocean Strategy - Buyer Experience Cycle

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Blue Ocean Strategy - Buyer Experience Cycle
D. Fournier
In Blue Ocean Strategy there is a tool called Buyer Experience Cycle. It deals with the experience a buyer has in the various stages of buying-owning-disposing of a product or service. There are six stages of buyer experience:
1. Purchase
2. Delivery
3. Use
4. Supplemental products/services
5. Maintenance
6. Disposal
Who has anything further to share RE this tool? 		 

 
Buyer Experience Cycle
Andrew Nelson, CEO, Australia, SIG Leader
The six stages you list are just a guide. They represent a typical cycle for a B2C product. But it is important to firstly customise this list to the ...Sign up
  

 
 

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