Blue Ocean Strategy - Buyer Experience Cycle


 
Blue Ocean Strategy > Forum > Blue Ocean Strategy - Buyer Experience Cycle

Blue Ocean Strategy - Buyer Experience Cycle
D. Fournier
In Blue Ocean Strategy there is a tool called Buyer Experience Cycle. It deals with the experience a buyer has in the various stages of buying-owning-disposing of a product or service. There are six stages of buyer experience:
1. Purchase
2. Delivery
3. Use
4. Supplemental products/services
5. Maintenance
6. Disposal
Who has anything further to share RE this tool?...Sign up
 

 
Buyer Experience Cycle
Andrew Nelson, CEO, Australia, SIG Leader
The six stages you list are just a guide. They represent a typical cycle for a B2C product. But it is important to firstly customise this list to the ...Sign up
 

     
Special Interest Group Leader
Andrew Nelson
CEO

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