Blue Ocean Strategic Sequencing for Delta Airlines

12manage is looking for students. Info

Blue Ocean Strategy
Knowledge Center

 

Next Topic

Blue Ocean Strategy > Forum > Blue Ocean Strategic Sequencing for Delta Airlines

Blue Ocean Strategic Sequencing for Delta Airlines
Monya Quillar
The fourth principle of the Blue Ocean Marketing Strategy is to get the Strategic Sequence of the Blue Ocean Strategy correct. The sequence has four steps which are utility, price, cost, and adoption. The company that I have been studying is Delta Air Lines.
- Utility. Delta’s flight experience unlocks exceptional utility. While in flight, travelers have many entertainment options such as music, new release movies, and video games. When customers are travelling to a far destination they ca... Read more? Sign up for free
 

   

React to this discussion topic? Sign up for free

 


Your first visit to 12manage?

12manage is a global knowledge platform for managers, consultants, teachers, academics and students about management. To use all functions of 12manage, a (free) membership and login is required. Would you like to keep on developing yourself in management? Sign up for free.



Special Interest Group Leader
Andrew Nelson
CEO

Blue Ocean Strategy
Summary
Forum
Best Practices


Blue Ocean Strategy
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.1 - Last updated: 14-10-2019. All names ™ of their owners.