eBay's Blue Ocean Strategy Strategic Sequence

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eBay operates in a Blue Ocean today due to their ability to capitalize on their and immense popularity. The BOS sequencing for eBay is: - Buyer utility: eBay innovated a convenient way for sellers to list, and buyers to bid on and purchase, items online. The utility is clear for both buyers and sellers: buyers get the chance to purchase items at extremely attractive prices due to the buyer-driven market, and sellers are offered the exposure of a global marketplace in which to sell their items—all done with the excitement of an auction-style sale. - Pricing: since eBay was only a sales broker of sorts, pricing was free for buyers and only a percentage of total sale price for sellers—and in its most basic format, sellers were only charged if the item sold. The online auction model was untested, and would be fairly easy to imitate by a competitor, so strategic pricing was set very low since volume was the key as they would be dependent upon network externalities to be successful. - Co (...) Read more? Sign up for free

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		BOS eBay Strategic Sequence - Adoption Caroline Pittman, Student (University), United States, Member
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		Local Markets not Served Well E. von Ammon, Business Consultant, Switzerland, Member
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		BOS EBay and Local Markets Eva Niklaus, Business Consultant, Member
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		EBay BOS and PayPal Acquisition Chris Wiggins, Student (University), United States, Member
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		Blue Oceans versus Golden Ponds david walters, Professor, Australia, Member
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		EBay and Regional Markets Chris Wiggins, Student (University), United States, Member
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		Trade Barriers and Behaviour E. von Ammon, Business Consultant, Switzerland, Member
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		EBay and the Reality Eva Niklaus, Business Consultant, Member
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