eBay's Blue Ocean Strategy Strategic Sequence

 
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eBay's Blue Ocean Strategy Strategic Sequence
Chris Wiggins, Member
eBay operates in a Blue Ocean today due to their ability to capitalize on their first mover advantage and immense popularity. The BOS sequencing for eBay is:
- Buyer utility: eBay innovated a convenient way for sellers to list, and buyers to bid on and purchase, items online. The utility is clear for both buyers and sellers: buyers get the chance to purchase items at extremely attractive prices due to the buyer-driven market, and sellers are offered the exposure of a global marketplace in which to sell their items—all done with the exci... 		 

 
BOS eBay Strategic Sequence - Adoption
Caroline Pittman, Member
eBay also eliminated risk by partnering with PayPa...
  

 
Local Markets not Served Well
E. von Ammon, Member
But eBay does not serve local and regional markets...
  

   

 
EBay BOS and PayPal Acquisition
Chris Wiggins, Member
Caroline: I agree, enabling PayPal was an extreme...
  

 
Blue Oceans versus Golden Ponds
david walters, Member
Surely the eBay has been an example of looking for...
  

 
EBay and Regional Markets
Chris Wiggins, Member
@E. von Ammon: ...
  

   

 
EBay and the Reality
Eva Niklaus, Member
@E. von Ammon: ...
  

 
 

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