Blue Ocean Strategy Sequence L.L. Bean

Blue Ocean Strategy
Knowledge Center

 

Next Topic

Blue Ocean Strategy > Forum > Blue Ocean Strategy Sequence L.L. Bean

Blue Ocean Strategy Sequence L.L. Bean
Caroline Pittman, Student (University), United States, Member
The four steps of strategic sequencing for L.L. Bean's Blue Ocean Strategy (BOS) begin with buyer utility and the six stages of the buyer experience. (Kim & Mauborgne, 2005, P. 121). When I analyzed the buyer utility map in relation to internet or mail order shopping, I was able to notice the biggest blocks to non-customers quite easily. In the purchase stage, “risk” was one lever in particular that stood out: - Non-customers may feel that internet shopping is not safe. L.L. Bean encrypts any banking information on their website. - They may also worry that something they buy may not fit or serve the purpose they initially thought it would. This would be a risk in the “use” stage. L.L. Bean took care of this block also with a 100% satisfaction guaranteed. They offer a lifetime guarantee and advertise their products as “built to last”. - They offer free shipping on sales and returns so the delivery aspect is simple and convenient with no risk. These policies have cut across the bigge (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

 
BOS Sequence for LL Bean
Chris Wiggins, Student (University), United States, Member
(...)
 

         
Special Interest Group Leader
Andrew Nelson
CEO

Blue Ocean Strategy
Summary
Forum
Best Practices


Blue Ocean Strategy
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.2 - Last updated: 9-12-2019. All names ™ of their owners.