Blue Ocean Strategic Sequence for Barnes and Noble

Blue Ocean Strategy > Forum Log in

Blue Ocean Strategic Sequence for Barnes and Noble
Jonathan Jolley, Member
Barnes and Noble while it is not presently in a Blue Ocean environment it is certainly a company that has a history of pursuing such environments and appears to be following the same procedures to achieve Blue Ocean strategy success yet again. In the past it achieved its success by creating bookstores that were a destination, complete with Starbucks coffee bars and comfortable, rather than just a marketplace in which to buy commodities. Next, Barnes and Noble introduced the Nook and recently sold an interest in its business to Microsoft.
The Blue Ocean



  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader
Andrew Nelson

More on Blue Ocean Strategy
Best Practices

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 25-9-2018. All names of their owners.