Blue Ocean Strategic Sequence for Barnes and Noble
Jonathan Jolley, Student (University), United States, Member
Barnes and Noble while it is not presently in a Blue Ocean environment it is certainly a company that has a history of pursuing such environments and appears to be following the same procedures to achieve Blue Ocean strategy success yet again. In the past it achieved its success by creating bookstores that were a destination, complete with Starbucks coffee bars and comfortable, rather than just a marketplace in which to buy commodities. Next, Barnes and Noble introduced the Nook and recently sold an interest in its business to Microsoft.
The Blue Ocean Strategy Sequencing for Barnes and Noble's nook follows the standard model of utility, pricing, cost, and adoption. It is all fairly straight forward with the Nook:
- The utility is rather obvious it allows users to carry hundreds, if not thousands, of books in the space of a modestly sized paperback. In addition, it creates added functionality by including a dictionary th...