Blue Ocean Strategic Sequence for Oreck Direct

Blue Ocean Strategy
Knowledge Center

Forum

New Topic

Pat Smetzer

Blue Ocean Strategic Sequence for Oreck Direct

Oreck direct has been providing home cleaning products, such as vacuum cleaners and other household cleaning supplies since the 1970s to consumers. They sell these products through storefronts, retailers, infomercials, and websites.
A small portion of these products is sold to commercial properties (hotels, motels, business offices) for their cleaning needs. These commercial properties are where I believe Oreck direct would be able to expand and grow into a Blue Ocean company.
According to the Kim & Mauborgne the authors of BOS: how to create uncontested market space and make the competition irrelevant, companies such as Oreck need to consider the buyer utility, price, cost, and adoption as their sequence strategy.
- Buyer Utility and Pricing: Oreck’s current commercial vacuum cleaner is a standard Oreck XL with a more sturdy cord, heavier outer bag, and a one-year warranty. Oreck’s vacuum is a quality product, and has been rated by many companies as one of the best vacuums. One way that Oreck may be able to attract commercial businesses is to include the price of their complementary products into the price of the vacuum. This would be similar to Southwest Airlines attracting customers by not charging for luggage.
- Cost: although oreck may lose some profit per vacuum, the increase of sales may make up for those loses.
- Adoption of the strategy: I concur with kim & Mauborgne that these hurdles should be addressed first. One of the hurdles would be to convince the CEO and other partners in Oreck that the consumer is still the target audience.
Ref: Kim, W. & Mauborgne, R. 2005. Blue Ocean Strategy: How to create ncontested market space and make the competition irrelevant.

  Andrew Nelson
CEO, Australia
 

The Path to Blue Ocean Strategy versus the Strategic Sequence

Pat, I like your post, posing a real life case to (...)

Start a new forum topic

 

More on Blue Ocean Strategy
Summary
Forum
What is the Four Action Framework?
What are Execution Hurdles in BOS?
BOS - Three Tiers of Noncustomers
Blue Ocean Strategic Sequencing - Apple
BOS - Buyer Experience Cycle
BOS: Buyer Utility Levers
The Importance of Innovating
This Isn't Strategy?
BOS for UPS
BOS Sequence L.L. Bean
BOS in Less Developed Countries
Filtering Blue Ocean Ideas: Strategic Overlays
Navy Federal Credit Union
Not Properly Contested Markets
Blue Ocean Strategic Sequencing - Amtrak
BOS Sequencing for Blockbuster
BOS versus RBV and MBV
Blue Ocean Strategic Sequencing for US Airways?
BOS Research
Nintendo's Wii BOS Strategic Sequence
Papa Murphy's Strategic Sequence
Verizon Communications Strategic Sequencing
Best Buy - BOS Proposal
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
BOS and ROS are Both Supplier Centric
Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
How to Start with BOS?
Nestle BOS Sequencing
The BOS (BOS) Sequence of Citibank
🔥Validated Instrument for Measuring BOS
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing - Exxon Mobil
BOS Success Example in India
CSR Part of BOS
eBay's BOS Strategic Sequence
First Mover Advantage / Price Maker in BOS
Six Paths Framework for Property Management Companies
Sony Playstation in Medical Field
Strategic Sequencing Education Industry for Adults
Blue Ocean Sequencing - Bank of America
Blue Ocean Strategic Sequence for Oreck Direct
Blue Ocean Strategic Sequencing - Best Buy
Blue Ocean Strategic Sequencing in Office Furniture
BP Moving From Red Ocean to Blue Ocean
Blue Ocean Strategic Sequencing - Dell
Wal-Mart Strategic Sequence
Best Practices
Visionary Leadership and BOS
Blue, Green or Even Violet Ocean Strategies
What is a Strategic Sequence?
Using BOS Inside Companies
BOS Disadvantages
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of BOS?
BOS in Small Companies
Creating a New Mental Category
Why is it called 'Blue' Ocean Strategy?
Six Paths to Moving from Red to Blue Ocean
BOS: more of the same
Porter Model vs BOS
Can a Blue Ocean Eventually Turn Into a Red Ocean?
'Purple' Ocean Strategy
The Context Determines BOS or ROS
BOS of Google
Define the Gap in the Market
Blue Ocean is Economics Failure
Special Interest Group

Do you have a keen interest in Blue Ocean Strategy? Become our SIG Leader

Blue Ocean Strategy
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2021 12manage - The Executive Fast Track. V15.8 - Last updated: 3-8-2021. All names ™ of their owners.