Blue Ocean Strategic Sequence for Oreck Direct

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Blue Ocean Strategic Sequence for Oreck Direct
Pat Smetzer, Member
Oreck direct has been providing home cleaning products, such as vacuum cleaners and other household cleaning supplies since the 1970s to consumers. They sell these products through storefronts, retailers, infomercials, and websites.
A small portion of these products is sold to commercial properties (hotels, motels, business offices) for their cleaning needs. These commercial properties are where I believe Oreck direct would be able to expand and grow into a Blue Ocean company.
According to the Kim & Mauborgne the authors of BOS: how to create uncontested market space and make the competition irrelevant, companies such as Oreck need to consider the buyer utility, price, cost, and adoption as their sequence strategy.
- Buyer Utility and Pricing: Oreck’s current commercial vacuum cleaner is a standard Oreck XL with a more sturdy cord, heavier outer bag, and a one-year warranty. Oreck’s vacuum is a quality product, and has been rated by many companies as one...

The Path to Blue Ocean Strategy versus the Strategic Sequence
Andrew Nelson, SIG Leader
Pat, I like your post, posing a real life case to ...



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