Blue Ocean Strategic Sequence for Amazon.com

Blue Ocean Strategy
Knowledge Center

Best Practices
Cherish McBryer
Student (Other), United States

Blue Ocean Strategic Sequence for Amazon.com

To create a Blue Ocean Strategy company there has to be Strategic Sequencing. The components of BOS strategic sequencing are: buyer utility, price, cost, and adoption, in this order.
It is very important that each component of the sequence be in the same order as listed in order to successfully create a Blue Ocean for any company.
A company may have all of these components already, but may not be putting them in the correct order or putting enough time and energy into the components.
We are going to look at how Amazon is doing in each of these categories.
The first component of the sequence is the buyer utility of the company, this means that the Amazon needs to have a compelling enough reason for customers to purchase from them. The online site offers its customers the option to buy and sell their own items, and carries a wide range of products. This utility is extremely attractive to customer but there are other sites that allow this too. Next the second component is price.
Setting the right price is key in creating a Blue Ocean strategy organization. The store needs to provide attractive and reasonable price to their customers without relying solely on price being the influence of demand. Amazon allows customers to create an account and buy and sell items at a lower than average cost than most retail stores. Allowing customers that sell on the Amazon site to set their own prices with many different sellers to choose the best deal in my opinion contributes to the price component.
Third in the list of components are the costs. Costs are normally the main thing that drives prices. This should not be the case, the company should be able to meet target cost without forgoing utility or driving costs up. Amazons customers set their own prices therefore it would be difficult to tell if they are setting the prices of their items based solely on the costs of them.
And the final component is adoption. Evolving into a Blue Ocean Strategy company involves addressing the adoption hurdles before you put your idea into place. Your new ideal or strategy may face many speed bumps along the way but you have to be ready for these, if you are not ready then your move to becoming a BOS company may fail.

  Rebecca Munson
Financial Consultant, United States
 

Amazon Kindle: BOS Strategic Sequence

Strategic Sequence for Amazon's implementation of Kindle Fire: - Exceptional buyer utility? Yes. Captures both user's t...

 

More on Blue Ocean Strategy:
Summary
Forum
Why is it Called 'Blue' Ocean Strategy?
BOS is More of the Same
Execution Hurdles in Blue Ocean Strategy
The Four Actions Framework for Blue Ocean Strategy
Porter Model vs Blue Ocean Strategy
Filtering Blue Ocean Ideas: Strategic Overlays
Blue Ocean Strategy - Three Tiers of Noncustomers
BOS and ROS are Both Supplier Centric
How to Start with Blue Ocean Strategy?
Blue Ocean Strategy - Buyer Experience Cycle
Blue Ocean Strategy: Buyer Utility Levers
BOS / ROS Isn't a Strategy
First Mover Advantage / Price Maker in BOS
Use CSR as Part of your Blue Ocean Strategy
Importance of BOS is Focus on Innovating
BOS in Less Developed Countries
🔥Validated Instrument for Measuring Blue Ocean Strategy
Best Practices
Visionary Leadership and Blue Ocean Strategy
Purple Ocean Strategy
Blue, Green or Even Violet Ocean Strategies
Strategic Sequence: Best Practices and Pitfalls
Blue Ocean Strategy Disadvantages
A BOS is Creating a New Mental Category
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of Blue Ocean Strategy?
Blue Ocean Strategy in Small Companies
Can a Blue Ocean Eventually Turn Into a Red Ocean?
Six Paths to Moving from Red to Blue Ocean
Blue Ocean Strategy of Google
Blue Ocean Strategy - Apple
Blue Ocean Strategy for UPS
Blue Ocean Strategy Sequence L.L. Bean
Blue Ocean is Economics Failure
Blue Ocean Strategy Sequencing for Blockbuster
Blue Ocean Strategy Strategic Sequence - EBay
Strategic Sequencing for Adult Education / Learning
Blue Ocean Strategic Sequencing for US Airways?
Blue Ocean Strategy - Best Buy
👀Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing - Dell
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
Blue Ocean Strategy Sequencing - Nestle
The Blue Ocean Strategy (BOS) Sequence of Citibank
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing in Office Furniture
Special Interest Group

Do you have a keen interest in Blue Ocean Strategy? Become our SIG Leader

Blue Ocean Strategy
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 5-7-2022. All names of their owners.