To create a Blue Ocean Strategy company there has to be . The components of BOS strategic sequencing are: buyer utility, price, cost, and adoption, in this order.
It is very important that each component of the sequence be in the same order as listed in order to successfully create a Blue Ocean for any company.
A company may have all of these components already, but may not be putting them in the correct order or putting enough time and energy into the components.
We are going to look at how Amazon is doing in each of these categories.
The first component of the sequence is the buyer utility of the company, this means that the Amazon needs to have a compelling enough reason for customers to purchase from them. The online site offers its customers the option to buy and sell their own items, and carries a wide range of products. This utility is extremely attractive to customer but there are other sites that allow this too. Next the second component is price.
Setting the rig (...) Read more? Sign up for free