Blue Ocean Strategy of Google

Blue Ocean Strategy > Best Practices > Blue Ocean Strategy of Google

Blue Ocean Strategy of Google
Amen, kang, Analyst, United States, Member
First it was IBM, then Microsoft and now Google. How Google made it to the top ? Adopting BOS ?
Google is a wonderful company revolutionizing information technology. The success of the networking company relies on Google's adoption of Blue Ocean Strategy. A BOS strategy follows 4 steps in the sequence of buyer utility, price, cost, and adoption:
Buyer Utility: Google Company followed those steps and made the buyer utility the major tool to attract new customers. The buyer utility enclose the fastest and best quality searching engine and the Gmail with unlimited free services. The search alone catapulted the company at the begging because it is what customer wants. Google Maps with searching direction coupled with the GPS services is also the best customer can get online. The GPS service is amazing and provides a live feed of traffic and weather report! Google News and YouTube coupled with Google Docs and many other applic...Sign up

Reaction on Google's Blue Ocean Strategy
Bhaminee, Student (University), Mauritius, Member
Indeed, the adoption of Blue Ocean strategy can do miracles if a company really take its customers into consideration....Sign up

Reaction on Google's Blue Ocean Strategy
Oluwaseyi Solomon, Partner, Singapore, Member
With BOS you can optimize customers satisfaction. Any company that seriously considers it can experience a tremendous boost....Sign up

Lessons Learnt from Google's BOS Strategy
MERIAM ALLIAS, Malaysia, Member
Google's BOS strategy is indeed awesome because by giving free services Google is gaining more, and what's more it is paving more paths for other entr...Sign up

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Andrew Nelson

Blue Ocean Strategy
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