Blue Ocean Strategy of Google

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Blue Ocean Strategy > Best Practices > Blue Ocean Strategy of Google

Blue Ocean Strategy of Google
Amen, kang, Analyst, United States, Member
First it was IBM, then Microsoft and now Google. How Google made it to the top ? Adopting BOS ? Google is a wonderful company revolutionizing information technology. The success of the networking company relies on Google's adoption of Blue Ocean Strategy. A BOS strategy follows 4 steps in the sequence of buyer utility, price, cost, and adoption: Buyer Utility: Google Company followed those steps and made the buyer utility the major tool to attract new customers. The buyer utility enclose the fastest and best quality searching engine and the Gmail with unlimited free services. The search alone catapulted the company at the begging because it is what customer wants. Google Maps with searching direction coupled with the GPS services is also the best customer can get online. The GPS service is amazing and provides a live feed of traffic and weather report! Google News and YouTube coupled with Google Docs and many other applications such as “Android” software for cell phone are dazzling (...) Read more? Sign up for free
 

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Reaction on Google's Blue Ocean Strategy
Oluwaseyi Solomon, Partner, Singapore, Member
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Lessons Learnt from Google's BOS Strategy
MERIAM ALLIAS, Malaysia, Member
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