Blue Ocean Strategy of Google

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Blue Ocean Strategy > Best Practices > Blue Ocean Strategy of Google

Blue Ocean Strategy of Google
Amen, kang, Analyst, United States, Member
First it was IBM, then Microsoft and now Google. How Google made it to the top ? Adopting BOS ?
Google is a wonderful company revolutionizing information technology. The success of the networking company relies on Google's adoption of Blue Ocean Strategy. A BOS strategy follows 4 steps in the sequence of buyer utility, price, cost, and adoption:
Buyer Utility: Google Company followed those steps and made the buyer utility the major ... Read more? Sign up for free
 

   

 
Reaction on Google's Blue Ocean Strategy
Oluwaseyi Solomon, Partner, Singapore, Member
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Lessons Learnt from Google's BOS Strategy
MERIAM ALLIAS, Malaysia, Member
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