Why is it Called 'Blue' Ocean Strategy?

Blue Ocean Strategy
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Student (MBA), India

Why is it Called 'Blue' Ocean Strategy?

I would like to know the meaning of 'blue' when we refer to Blue Ocean strategy. Why it is called blue and not yellow, purple or white?


Jaap de Jonge
Editor, Netherlands

Why 'Blue' Ocean Strategy?

It's always nice to see someone questioning what seems obvious. Or as George Bernard Shaw said: 'The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man'.

I think the meaning of 'blue' in Blue Ocean strategy is firstly 'clear'. I associate blue water with clear water, with nothing in it... - no competitors.
Also we can approach the question by considering what a blue ocean is NOT. Blue water is not red, not bloody, like is the case when a shark is attacking preys.
Blue water is also not opaque, but clear, like a sharp, focused strategy. And not overcrowded, not packed with competitors.
But maybe someone remembers what Kim or Mauborgne themselves have said exactly about this?

R.F.E. Peters, Netherlands

Why Blue Ocean Strategy is Called 'Blue'...

What Kim or Mauborgne exactly said or thought I don't know. But I'll try to clear this question for ... Sign up

aissa Hireche
Professor, Saudi Arabia

Why an Ocean is Blue...

@Editor: Red ocean is called 'red' because of the red 'blood' of the competitors. This refers to bat... Sign up

Augustine Manyau, Zimbabwe

The Blue in Blue Ocean Strategy

The Editor, Peters and Aissa have thoroughly explained the colour blue in Blue Ocean strategy. To ad... Sign up

Student (MBA), India

Meaning of 'blue' as I Feel it....

How about this: blue ocean is an analogy to describe the wider, deeper potential of market space tha... Sign up

Moses Omondi
Manager, Kenya

What Blue Ocean May Denote

To add on to Aissa's view in terms of colour management, BLUE always denotes calmness, stability, ce... Sign up

aissa Hireche
Professor, Saudi Arabia

What the Blue Color May Mean Also

Effectively Blue Ocean strategy is a matter of finding undisputed markets and creating demand. This ... Sign up

rafael angel calvo arguedas
Business Consultant

Blue Ocean Strategy

@Augustine Manyau: Analyzing your example a little more, your venture will begin as a "BOS" and in m... Sign up

aissa Hireche
Professor, Saudi Arabia

From a Blue to a Red Ocean Market

@Rafael angel calvo arguedas: Exactly. For example if we look at the smart phone market we find that... Sign up


Exact Meaning of a BLUE Ocean and BLUE Ocean Strategy

The subtitle of their book "Blue Ocean Strategy" (2005) was: "How to Create Uncontested Market Space... Sign up

Tita Beal

Example from the Book

I remember the writers focused on ways of seeing the whole ocean of possibilities not getting stuck ... Sign up

Craig Rhinehart
Entrepreneur, United States

Underlying Premise

Great discussion but don't lose sight of main premise (2 parts) and actions to be taken that enable ... Sign up

Isaiah Maisiba
Manager, Kenya

Blue in the Blue Ocean Strategy

Blue as colour has positive connotations including royalty and nobleness. And when you contrast it w... Sign up

Maurice Hogarth
Consultant, United Kingdom

Meaning of Clear Blue Water

Historically the term "clear blue water" (mainly used in the UK) originated in the USA and was origi... Sign up

David Stehlik
Professor, United States

Peace, Hope, and Spacing

Since Kim and Mauborgne were writing in the space of "competitive strategy," it makes sense. Moreove... Sign up


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