Why is it Called 'Blue' Ocean Strategy?

      
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		            		Samir
Student (MBA), India
			            
Why is it Called 'Blue' Ocean Strategy?

	          		I would like to know the meaning of 'blue' when we refer to Blue Ocean strategy. Why it is called blue and not yellow, purple or white?
				      
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						            	Jaap de Jonge
Editor, Netherlands
												
				                Why 'Blue' Ocean Strategy?

													It's always nice to see someone questioning what seems obvious. Or as George Bernard Shaw said: 'The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man'.

I think the meaning of 'blue' in Blue Ocean strategy is firstly 'clear'. I associate blue water with clear water, with nothing in it... - no competitors.

Also we can approach the question by considering what a blue ocean is NOT. Blue water is not red, not bloody, like is the case when a shark is attacking preys.

Blue water is also not opaque, but clear, like a sharp, focused strategy. And not overcrowded, not packed with competitors.

But maybe someone remembers what Kim or Mauborgne themselves have said exactly about this?
				                
										              4

						            	R.F.E. Peters, Netherlands
												
				                Why Blue Ocean Strategy is Called 'Blue'...

													What Kim or Mauborgne exactly said or thought I don't know. But I'll try to clear this question for ... Sign up
				              
										              3

						            	aissa Hireche
Professor, Saudi Arabia
												
				                Why an Ocean is Blue...

													@Editor: Red ocean is called 'red' because of the red 'blood' of the competitors. This refers to bat... Sign up
				              
										              3

						            	Augustine Manyau, Zimbabwe
												
				                The Blue in Blue Ocean Strategy

													The Editor, Peters and Aissa have thoroughly explained the colour blue in Blue Ocean strategy. To ad... Sign up
				              
										              4

						            	Samir
Student (MBA), India
												
				                Meaning of 'blue' as I Feel it....

													How about this: blue ocean is an analogy to describe the wider, deeper potential of market space tha... Sign up
				              
										              0

						            	Moses Omondi
Manager, Kenya
												
				                What Blue Ocean May Denote

													To add on to Aissa's view in terms of colour management, BLUE always denotes calmness, stability, ce... Sign up
				              
										              2

						            	aissa Hireche
Professor, Saudi Arabia
												
				                What the Blue Color May Mean Also

													Effectively Blue Ocean strategy is a matter of finding undisputed markets and creating demand. This ... Sign up
				              
										              2

						            	rafael angel calvo arguedas
Business Consultant
												
				                Blue Ocean Strategy

													@Augustine Manyau: Analyzing your example a little more, your venture will begin as a "BOS" and in m... Sign up
				              
										              1

						            	aissa Hireche
Professor, Saudi Arabia
												
				                From a Blue to a Red Ocean Market

													@Rafael angel calvo arguedas: Exactly. For example if we look at the smart phone market we find that... Sign up
				              
										              3

						            	Anonymous
												
				                Exact Meaning of a BLUE Ocean and BLUE Ocean Strategy

													The subtitle of their book "Blue Ocean Strategy" (2005) was: "How to Create Uncontested Market Space... Sign up
				              
										              1

						            	Tita Beal
Consultant
												
				                Example from the Book

													I remember the writers focused on ways of seeing the whole ocean of possibilities not getting stuck ... Sign up
				              
										              1

						            	Craig Rhinehart
Entrepreneur, United States
												
				                Underlying Premise

													Great discussion but don't lose sight of main premise (2 parts) and actions to be taken that enable ... Sign up
				              
										              1

						            	Isaiah Maisiba
Manager, Kenya
												
				                Blue in the Blue Ocean Strategy

													Blue as colour has positive connotations including royalty and nobleness. And when you contrast it w... Sign up
				              
										              1

						            	Maurice Hogarth
Consultant, United Kingdom
												
				                Meaning of Clear Blue Water

													Historically the term "clear blue water" (mainly used in the UK) originated in the USA and was origi... Sign up
				              
										              1

						            	David Stehlik
Professor, United States
												
				                Peace, Hope, and Spacing

													Since Kim and Mauborgne were writing in the space of "competitive strategy," it makes sense. Moreove... Sign up
				              
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