Why is it called 'Blue' Ocean Strategy?

Blue Ocean Strategy
Knowledge Center

Best Practices

Sign up

Student (MBA), India

Why is it called 'Blue' Ocean Strategy?

I would like to know meaning of 'blue' and its meaning when we refer to Blue Ocean startegy. Why it is called blue and not yellow, purple or white?

  Jaap de Jonge
Editor, Netherlands

Why 'Blue' Ocean Strategy?

It's always nice to see someone questioning what seems obvious. Or as George Bernard Shaw said: 'The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man'.
I think the meaning of 'blue' in Blue Ocean strategy is simply 'clear'. I associate blue water with clear water, with nothing in it... - no competitors.
But maybe someone remembers what Kim or Mauborgne themselves have said about this?

  R.F.E. Peters

Why Blue Ocean Strategy is Called 'Blue'...

What Kim or Mauborgne exactly said or thought I don't know. But I'll try to clear this question for you.
Jaap was going in the correct direction. Follow the theory of the Blue Ocean strategy. Imagine that markets with many competitors are "red oceans" where the competitors fight each other as sharks for just that one tiny bit of space. The term "red" then refers to the "ocean" (market) colored red from the blood that flows from these "fights".
When a niche market is found (according to the strategic graph etc. from the theory of the Blue Ocean strategy) and the company who found it starts in this market, then it creates a blue ocean, as Kim and Mauborgne suggest. The term 'blue' here refers to a beautiful, clear and competitor-free ocean where no blood has flown.
Does this clear your question? Feel free to ask further:-).

  aissa Hireche
Professor, Saudi Arabia

Why an Ocean is Blue...

@Editor: Red ocean is called 'red' because of the (...)

  Augustine Manyau

The Blue in Blue Ocean Strategy

The Editor, Peters and Aissa have thoroughly expla (...)

Student (MBA), India

Meaning of 'blue' as I Feel it....

How about this: blue ocean is an analogy to descri (...)

  Moses Omondi
Manager, Kenya

What Blue Ocean May Denote

To add on to Aissa's view in terms of colour manag (...)

  aissa Hireche
Professor, Saudi Arabia

What the Blue Color May Mean Also

Effectively Blue Ocean strategy is a matter of fin (...)

  rafael angel calvo arguedas
Business Consultant

Blue Ocean Strategy

@Augustine Manyau: Analyzing your example a little (...)

  aissa Hireche
Professor, Saudi Arabia

From a Blue to a Red Ocean Market

@Rafael angel calvo arguedas: Exactly. For example (...)

Start a new forum topic


More on Blue Ocean Strategy:
Special Interest Group

Do you have a keen interest in Blue Ocean Strategy? Become our SIG Leader

Blue Ocean Strategy
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 6-12-2021. All names of their owners.