Why is it called 'Blue' Ocean Strategy?

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Why is it called 'Blue' Ocean Strategy?
Samir, Student (MBA), India

I would like to know meaning of 'blue' and its meaning when we refer to Blue Ocean startegy. Why it is called blue and not yellow, purple or white?... Register

Why 'Blue' Ocean Strategy?
Jaap de Jonge, Editor, Netherlands

Why Blue Ocean Strategy is Called 'Blue'...
R.F.E. Peters, Student (Other), Netherlands

Why an Ocean is Blue...
aissa Hireche, Professor, Saudi Arabia

The Blue in Blue Ocean Strategy
Augustine Manyau, Student (MBA), Zimbabwe

Meaning of 'blue' as I Feel it....
Samir, Student (MBA), India

What Blue Ocean May Denote
Moses Omondi, Manager, Kenya

What the Blue Color May Mean Also
aissa Hireche, Professor, Saudi Arabia

Blue Ocean Strategy
rafael angel calvo arguedas, Business Consultant, Costa Rica

From a Blue to a Red Ocean Market
aissa Hireche, Professor, Saudi Arabia


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