Why is it called 'Blue' Ocean Strategy?

Blue Ocean Strategy > Best Practices > Why is it called 'Blue' Ocean Strategy?

Why is it called 'Blue' Ocean Strategy?
Samir, Student (MBA), India, Member
I would like to know meaning of 'blue' and its meaning when we refer to Blue Ocean startegy. Why it is called blue and not yellow, purple or white?...Sign up

Why 'Blue' Ocean Strategy?
Jaap de Jonge, Editor, Netherlands
It's always nice to see someone questioning what seems obvious. Or as George Bernard Shaw said: 'The reasonable man adapts himself to the world; the u...Sign up

Why Blue Ocean Strategy is Called 'Blue'...
R.F.E. Peters, Student (Other), Netherlands, Member
What Kim or Mauborgne exactly said or thought I don't know. But I'll try to clear this question for you.
Jaap was going in the correct direction....Sign up

Why an Ocean is Blue...
aissa Hireche, Professor, Saudi Arabia, Member
@Editor: Red ocean is called 'red' because of the red 'blood' of the competitors. This refers to battles and wars. ...Sign up

The Blue in Blue Ocean Strategy
Augustine Manyau, Student (MBA), Zimbabwe, Member
The Editor, Peters and Aissa have thoroughly explained the colour blue in Blue Ocean strategy. To add on, you can think of creating your own Blue Ocea...Sign up

Meaning of 'blue' as I Feel it....
Samir, Student (MBA), India, Member
How about this: blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored.
Blue oceans, denote al...Sign up

What Blue Ocean May Denote
Moses Omondi, Manager, Kenya, Member
To add on to Aissa's view in terms of colour management, BLUE always denotes calmness, stability, certainity and assurance of sorts, whereas RED alway...Sign up

What the Blue Color May Mean Also
aissa Hireche, Professor, Saudi Arabia, Member
Effectively Blue Ocean strategy is a matter of finding undisputed markets and creating demand. This refers to the industries not yet in existence. But...Sign up

Blue Ocean Strategy
rafael angel calvo arguedas, Business Consultant, Member
@Augustine Manyau: Analyzing your example a little more, your venture will begin as a "BOS" and in most cases it wi...Sign up

From a Blue to a Red Ocean Market
aissa Hireche, Professor, Saudi Arabia, Member
@Rafael angel calvo arguedas: Exactly. For example if we look at the smart phone market we find that it was a new m...Sign up

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Andrew Nelson

Blue Ocean Strategy
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