Why is it Called 'Blue' Ocean Strategy?

Blue Ocean Strategy
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Samir
Student (MBA), India

Why is it Called 'Blue' Ocean Strategy?

I would like to know the meaning of 'blue' when we refer to Blue Ocean strategy. Why it is called blue and not yellow, purple or white?

  Jaap de Jonge
Editor, Netherlands
 

Why 'Blue' Ocean Strategy?

It's always nice to see someone questioning what seems obvious. Or as George Bernard Shaw said: 'The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man'.

I think the meaning of 'blue' in Blue Ocean strategy is firstly 'clear'. I associate blue water with clear water, with nothing in it... - no competitors.
Also we can approach the question by considering what a blue ocean is NOT. Blue water is not red, not bloody, like is the case when a shark is attacking preys.
Blue water is also not opaque, but clear, like a sharp, focused strategy. And not overcrowded, not packed with competitors.
But maybe someone remembers what Kim or Mauborgne themselves have said exactly about this?

  R.F.E. Peters, Netherlands
 

Why Blue Ocean Strategy is Called 'Blue'...

What Kim or Mauborgne exactly said or thought I don't know. But I'll try to clear this question for you. Jaap was going...

  aissa Hireche
Professor, Saudi Arabia
 

Why an Ocean is Blue...

@Editor: Red ocean is called 'red' because of the red 'blood' of the competitors. This refers to battles and wars. Blue ...

  Augustine Manyau, Zimbabwe
 

The Blue in Blue Ocean Strategy

The Editor, Peters and Aissa have thoroughly explained the colour blue in Blue Ocean strategy. To add on, you can think ...

  Samir
Student (MBA), India
 

Meaning of 'blue' as I Feel it....

How about this: blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explore...

  Moses Omondi
Manager, Kenya
 

What Blue Ocean May Denote

To add on to Aissa's view in terms of colour management, BLUE always denotes calmness, stability, certainity and assuran...

  aissa Hireche
Professor, Saudi Arabia
 

What the Blue Color May Mean Also

Effectively Blue Ocean strategy is a matter of finding undisputed markets and creating demand. This refers to the indust...

  rafael angel calvo arguedas
Business Consultant
 

Blue Ocean Strategy

@Augustine Manyau: Analyzing your example a little more, your venture will begin as a "BOS" and in most cases it will mi...

  aissa Hireche
Professor, Saudi Arabia
 

From a Blue to a Red Ocean Market

@Rafael angel calvo arguedas: Exactly. For example if we look at the smart phone market we find that it was a new market...

  Anonymous
 

Exact Meaning of a BLUE Ocean and BLUE Ocean Strategy

The subtitle of their book "Blue Ocean Strategy" (2005) was: "How to Create Uncontested Market Space and Make the Compet...

  Tita Beal
Consultant
 

Example from the Book

I remember the writers focused on ways of seeing the whole ocean of possibilities not getting stuck in one wave… strateg...

  Craig Rhinehart
Entrepreneur, United States
 

Underlying Premise

Great discussion but don't lose sight of main premise (2 parts) and actions to be taken that enable a BOS... and make th...

  Isaiah Maisiba
Manager, Kenya
 

Blue in the Blue Ocean Strategy

Blue as colour has positive connotations including royalty and nobleness. And when you contrast it with Red ocean strate...

  Maurice Hogarth
Consultant, United Kingdom
 

Meaning of Clear Blue Water

Historically the term "clear blue water" (mainly used in the UK) originated in the USA and was originally a term from co...

  David Stehlik
Professor, United States
 

Peace, Hope, and Spacing

Since Kim and Mauborgne were writing in the space of "competitive strategy," it makes sense. Moreover, with so much of s...

 

More on Blue Ocean Strategy:
Summary
Forum
👀Why is it Called 'Blue' Ocean Strategy?
BOS is More of the Same
Execution Hurdles in Blue Ocean Strategy
The Four Actions Framework for Blue Ocean Strategy
Porter Model vs Blue Ocean Strategy
Filtering Blue Ocean Ideas: Strategic Overlays
Blue Ocean Strategy - Three Tiers of Noncustomers
BOS and ROS are Both Supplier Centric
How to Start with Blue Ocean Strategy?
Blue Ocean Strategy - Buyer Experience Cycle
Blue Ocean Strategy: Buyer Utility Levers
BOS / ROS Isn't a Strategy
First Mover Advantage / Price Maker in BOS
Use CSR as Part of your Blue Ocean Strategy
Importance of BOS is Focus on Innovating
BOS in Less Developed Countries
🔥Validated Instrument for Measuring Blue Ocean Strategy
Best Practices
Visionary Leadership and Blue Ocean Strategy
Purple Ocean Strategy
Blue, Green or Even Violet Ocean Strategies
Strategic Sequence: Best Practices and Pitfalls
Blue Ocean Strategy Disadvantages
A BOS is Creating a New Mental Category
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of Blue Ocean Strategy?
Blue Ocean Strategy in Small Companies
Can a Blue Ocean Eventually Turn Into a Red Ocean?
Six Paths to Moving from Red to Blue Ocean
Blue Ocean Strategy of Google
Blue Ocean Strategy - Apple
Blue Ocean Strategy for UPS
Blue Ocean Strategy Sequence L.L. Bean
Blue Ocean is Economics Failure
Blue Ocean Strategy Sequencing for Blockbuster
Blue Ocean Strategy Strategic Sequence - EBay
Strategic Sequencing for Adult Education / Learning
Blue Ocean Strategic Sequencing for US Airways?
Blue Ocean Strategy - Best Buy
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing - Dell
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
Blue Ocean Strategy Sequencing - Nestle
The Blue Ocean Strategy (BOS) Sequence of Citibank
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing in Office Furniture
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