Why is it called 'Blue' Ocean Strategy?

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Why is it called 'Blue' Ocean Strategy?
Samir, Student (MBA), India

I would like to know meaning of 'blue' and its meaning when we refer to Blue Ocean startegy. Why it is called blue and not yellow, purple or white?... Register

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Jaap de Jonge, Editor, Netherlands
It's always nice to see someone questioning what s...

Why Blue Ocean Strategy is Called 'Blue'...Sign up
R.F.E. Peters, Student (Other), Netherlands
What Kim or Mauborgne exactly said or thought I do...

Why an Ocean is Blue...Sign up
aissa Hireche, Professor, Saudi Arabia
@Editor: Red oc...

The Blue in Blue Ocean StrategySign up
Augustine Manyau, Student (MBA), Zimbabwe
The Editor, Peters and Aissa have thoroughly expla...

Meaning of 'blue' as I Feel it....Sign up
Samir, Student (MBA), India
How about this: blue ocean is an analogy to descri...

What Blue Ocean May DenoteSign up
Moses Omondi, Manager, Kenya
To add on to Aissa's view in terms of colour manag...

What the Blue Color May Mean AlsoSign up
aissa Hireche, Professor, Saudi Arabia
Effectively Blue Ocean strategy is a matter of fin...

Blue Ocean StrategySign up
rafael angel calvo arguedas, Business Consultant, Costa Rica
@Augustine Manyau

From a Blue to a Red Ocean MarketSign up
aissa Hireche, Professor, Saudi Arabia
@Rafael angel calvo...


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