Why is it called 'Blue' Ocean Strategy?

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Blue Ocean Strategy > Best Practices > Why is it called 'Blue' Ocean Strategy?

Why is it called 'Blue' Ocean Strategy?
Samir, Student (MBA), India, Member
I would like to know meaning of 'blue' and its meaning when we refer to Blue Ocean startegy. Why it is called blue and not yellow, purple or white? (...) Read more? Sign up for free

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  Why 'Blue' Ocean Strategy?
Jaap de Jonge, Editor, Netherlands
  It's always nice to see someone questioning what seems obvious. Or as George Bernard Shaw said: 'The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man'.
I think the meaning of 'blue' in Blue Ocean strategy is simply 'clear'. I associate blue water with clear water, with nothing in it... - no competitors.
But maybe someone remembers what Kim or Mauborgne themselves have said about this?

  Why Blue Ocean Strategy is Called 'Blue'...
R.F.E. Peters, Student (Other), Netherlands, Member
  What Kim or Mauborgne exactly said or thought I don't know. But I'll try to clear this question for you.
Jaap was going in the correct direction. Follow the theory of the Blue Ocean strategy. Imagine that markets with many competitors are "red oceans" where the competitors fight each other as sharks for just that one tiny bit of space. The term "red" then refers to the "ocean" (market) colored red from the blood that flows from these "fights".
When a niche market is found (according to the strategic graph etc. from the theory of the Blue Ocean strategy) and the company who found it starts in this market, then it creates a blue ocean, as Kim and Mauborgne suggest. The term 'blue' here refers to a beautiful, clear and competitor-free ocean where no blood has flown.
Does this clear your question? Feel free to ask further:-).

  Why an Ocean is Blue...
aissa Hireche, Professor, Saudi Arabia, Member
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  The Blue in Blue Ocean Strategy
Augustine Manyau, Student (MBA), Zimbabwe, Member
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  Meaning of 'blue' as I Feel it....
Samir, Student (MBA), India, Member
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  What Blue Ocean May Denote
Moses Omondi, Manager, Kenya, Member
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  What the Blue Color May Mean Also
aissa Hireche, Professor, Saudi Arabia, Member
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  Blue Ocean Strategy
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  From a Blue to a Red Ocean Market
aissa Hireche, Professor, Saudi Arabia, Member
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Blue Ocean Strategy
Summary
Forum
'Purple' Ocean Strategy
Filtering Blue Ocean Ideas: Strategic Overlays
How to Start with Blue Ocean Strategy?
🔥Validated Instrument for Measuring Blue Ocean Strategy
Best Practices
🥇Visionary Leadership and Blue Ocean Strategy
🥈Blue, Green or Even Violet Ocean Strategies
🥉What is a Strategic Sequence?
Using Blue Ocean Strategy Inside Companies
Blue Ocean Strategy Disadvantages
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of Blue Ocean Strategy?
Blue Ocean Strategy in Small Companies
Creating a New Mental Category
Why is it called 'Blue' Ocean Strategy?
Six Paths to Moving from Red to Blue Ocean
BOS: more of the same
Porter Model vs Blue Ocean Strategy
What is the Four Action Framework?
What are Execution Hurdles in Blue Ocean Strategy?
Can a Blue Ocean Eventually Turn Into a Red Ocean?
Blue Ocean Strategy - Three Tiers of Noncustomers
Blue Ocean Strategic Sequencing - Apple
Blue Ocean Strategy - Buyer Experience Cycle
Blue Ocean Strategy: Buyer Utility Levers
The Context Determines BOS or ROS
Blue Ocean Strategy of Google
Define the Gap in the Market
The Importance of Innovating
This Isn't Strategy?
Blue Ocean Strategy for UPS
Blue Ocean Strategy Sequence L.L. Bean
BOS in Less Developed Countries
Navy Federal Credit Union
Not Properly Contested Markets
Blue Ocean is Economics Failure
Blue Ocean Strategic Sequencing - Amtrak
Blue Ocean Strategy Sequencing for Blockbuster
Blue Ocean Strategic Sequencing for US Airways?
Blue Ocean Strategy Research
Blue Ocean Strategy versus RBV and MBV
Nintendo's Wii BOS Strategic Sequence
Verizon Communications Strategic Sequencing
Best Buy - Blue Ocean Strategy Proposal
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
BOS and ROS are Both Supplier Centric
Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
Nestle Blue Ocean Strategy Sequencing
Papa Murphy's Strategic Sequence
The Blue Ocean Strategy (BOS) Sequence of Citibank
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing - Exxon Mobil
Blue Ocean Strategy Success Example in India
CSR Part of Blue Ocean Strategy
eBay's Blue Ocean Strategy Strategic Sequence
First Mover Advantage / Price Maker in BOS
Six Paths Framework for Property Management Companies
Sony Playstation in Medical Field
Strategic Sequencing Education Industry for Adults
Blue Ocean Sequencing - Bank of America
Blue Ocean Strategic Sequence for Oreck Direct
Blue Ocean Strategic Sequencing - Best Buy
Blue Ocean Strategic Sequencing in Office Furniture
BP Moving From Red Ocean to Blue Ocean
Blue Ocean Strategic Sequencing - Dell
Wal-Mart Strategic Sequence


Blue Ocean Strategy
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