Why is it called 'Blue' Ocean Strategy?

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Blue Ocean Strategy > Best Practices > Why is it called 'Blue' Ocean Strategy?

Why is it called 'Blue' Ocean Strategy?
Samir, Student (MBA), India, Member
I would like to know meaning of 'blue' and its meaning when we refer to Blue Ocean startegy. Why it is called blue and not yellow, purple or white?
 

 
Why 'Blue' Ocean Strategy?
Jaap de Jonge, Innovation Consultant, Netherlands
It's always nice to see someone questioning what seems obvious. Or as George Bernard Shaw said: 'The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man'.
I think the meaning of 'blue' in Blue Ocean strategy is simply 'clear'. I associate blue water with clear water, with nothing in it... - no competitors.
But maybe someone remembers what Kim or Mauborgne themselves have said about this?
 

 
Why Blue Ocean Strategy is Called 'Blue'...
R.F.E. Peters, Student (Other), Netherlands, Member
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Why an Ocean is Blue...
aissa Hireche, Professor, Saudi Arabia, Member
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The Blue in Blue Ocean Strategy
Augustine Manyau, Student (MBA), Zimbabwe, Member
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Meaning of 'blue' as I Feel it....
Samir, Student (MBA), India, Member
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What Blue Ocean May Denote
Moses Omondi, Manager, Kenya, Member
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What the Blue Color May Mean Also
aissa Hireche, Professor, Saudi Arabia, Member
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Blue Ocean Strategy
rafael angel calvo arguedas, Business Consultant, Member
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From a Blue to a Red Ocean Market
aissa Hireche, Professor, Saudi Arabia, Member
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Blue Ocean Strategy
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