Blue Ocean Strategy Sequencing for Blockbuster

Blue Ocean Strategy
Knowledge Center

Best Practices
Kristen Garcia
Student (University)

Blue Ocean Strategy Sequencing for Blockbuster

BLOCKBUSTER is an american-based provider of home video and video game rental services.
- Buyer utility: Blockbuster already offers different videos, but it could unlock exceptional utility if it also offered a wider range of subscription online streaming and music. The company already offers convenience, customer productivity, simplicity, as well as some other utility levers.
- Pricing: Blockbuster currently charges $9.99 - $14.99 a month. The low price must stay the same to attract the mass of buyers. With more options like music and online streaming, the customer will be getting more for their money. Blockbuster already did a great job strategically pricing their services. Blockbusterís prices beat other strategic groups like entertainment retailers and movie theaters.
- Cost: with these additions I've mentioned Blockbuster will gain more customers since itíll be offering more services than competitors. Blockbuster has already partnered with other companies which would help it meet its target cost.
- Adoption: Blockbuster should keep stakeholders informed of any big changes.

  R.F.E. Peters, Netherlands
 

Ending Up in Another Red Ocean

Great what you wrote there! However, keep in mind that steam.com already offers the online streaming of games (also in c...

  Gilbert Mlongoti Sinjani
Manager, Zambia
 

Blue Ocean Strategy Sequencing for Blockbuster

Interesting. For me BOS is about leveraging on first-mover advantage by creating the demand. Buyer utility - in this in...

 

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Forum
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Execution Hurdles in Blue Ocean Strategy
The Four Actions Framework for Blue Ocean Strategy
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