Blue Ocean Strategy Sequencing for Blockbuster
BLOCKBUSTER is an american-based provider of home video and video game rental services.
- Buyer utility: Blockbuster already offers different videos, but it could unlock exceptional utility if it also offered a wider range of subscription online streaming and music. The company already offers convenience, customer productivity, simplicity, as well as some other utility levers.
- Pricing: Blockbuster currently charges $9.99 - $14.99 a month. The low price must stay the same to attract the mass of buyers. With more options like music and online streaming, the customer will be getting more for their money. Blockbuster already did a great job strategically pricing their services. Blockbusterís prices beat other strategic groups like entertainment retailers and movie theaters.
- Cost: with these additions I've mentioned Blockbuster will gain more customers since itíll be offering more services than competitors. Blockbuster has already partnered with other companies which would help it meet its target cost.
- Adoption: Blockbuster should keep stakeholders informed of any big changes.