Doubting the Blue Ocean of Alternative Energy
R.F.E. Peters, Student (Other), Netherlands
Although the "alternative energy" is just a "recent" development, I doubt if it still is a "Blue Ocean".
The main reason is most companies in this industry more or less focus on alternative (and green) energy. This is causing the "alternative energy" to become more and more a red ocean.
In my opinion, it seems best to look at the strategy canvas of the Blue Ocean strategy to say if something belongs in the blue ocean.