Blue Ocean Strategic Sequencing - Dell

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Blue Ocean Strategic Sequencing - Dell
Shawnda Martin, Student (University), United States, Member
I have been researching dell for the past several weeks in my business class and we are currently looking at the Blue Ocean strategy. I was asked to describe my sequencing of Dell and this is what I have come up with. I would appreciate any feedback, comments or anything that could help me in better understanding the process.
Buyer Utility - Dell offers exceptional buyer utility by catering to a wide market group. It is perfect for students, teachers, businesses and also personal uses meaning that Dell offers a variety of products that will fit the needs of everyone.
Price - Dell offers products with a price range that works that can fit the needs of anyone. They also offer payment options and their own credit card that will also help consumers be able to purchase the computer or laptop that will fit their needs the best.
Cost - Dell being a company that uses a lot of technology, not only is it important to be able to keep up with the newest and greatest technology, it ...Sign up

Strategy Canvas of Dell
R.F.E. Peters, Student (Other), Netherlands, Member
What about the fact that Dell offers fully customizable systems?
In comparison to other companies in this branche, Dell offers systems which can ...Sign up

Dell Customization Strategies
StevenNKA, Singapore, Member
Dell strategies not only for consumers but also private and public large enterprises. Yes, consumers can order customize systems that suits to each in...Sign up

Dell is not a Blue Ocean Player Anymore
Doets, Entrepreneur, Netherlands, Member
After a brilliant move over a decade ago - cutting out the middleman - and moving to a direct distribution model, today Dell is less differentiating.<...Sign up

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