Blue Ocean Strategic Sequencing - Dell

Blue Ocean Strategy
Knowledge Center

Forum

New Topic

Shawnda Martin
Student (University), United States

Blue Ocean Strategic Sequencing - Dell

I have been researching dell for the past several weeks in my business class and we are currently looking at the Blue Ocean strategy. I was asked to describe my sequencing of Dell and this is what I have come up with. I would appreciate any feedback, comments or anything that could help me in better understanding the process.
Buyer Utility - Dell offers exceptional buyer utility by catering to a wide market group. It is perfect for students, teachers, businesses and also personal uses meaning that Dell offers a variety of products that will fit the needs of everyone.
Price - Dell offers products with a price range that works that can fit the needs of anyone. They also offer payment options and their own credit card that will also help consumers be able to purchase the computer or laptop that will fit their needs the best.
Cost - Dell being a company that uses a lot of technology, not only is it important to be able to keep up with the newest and greatest technology, it is important to keep the price down too. By offering computers with only the basics to the computers that have the all the bells and whistles with reasonable prices, they are able to keep the costs low and consumers happy which makes Dell bring in more of a profit.
Adoption - The biggest hurdle for Dell is getting the consumers to choose their company over other companies such as Apple. Advertising, and promoting the newest, and improved technology as it is received and processed into their computers would allow the consumers to see that Dell is a high quality product with a low price.

  R.F.E. Peters
Student (Other), Netherlands
 

Strategy Canvas of Dell

What about the fact that Dell offers fully customi (...)

  StevenNKA
Singapore
 

Dell Customization Strategies

Dell strategies not only for consumers but also pr (...)

  Doets
Entrepreneur, Netherlands
 

Dell is not a Blue Ocean Player Anymore

After a brilliant move over a decade ago - cutting (...)

Start a new forum topic

 

More on Blue Ocean Strategy
Summary
Forum
What is the Four Action Framework?
What are Execution Hurdles in BOS?
BOS - Three Tiers of Noncustomers
Blue Ocean Strategic Sequencing - Apple
BOS - Buyer Experience Cycle
BOS: Buyer Utility Levers
The Importance of Innovating
This Isn't Strategy?
BOS for UPS
BOS Sequence L.L. Bean
BOS in Less Developed Countries
Filtering Blue Ocean Ideas: Strategic Overlays
Navy Federal Credit Union
Not Properly Contested Markets
Blue Ocean Strategic Sequencing - Amtrak
BOS Sequencing for Blockbuster
BOS versus RBV and MBV
Blue Ocean Strategic Sequencing for US Airways?
BOS Research
Nintendo's Wii BOS Strategic Sequence
Papa Murphy's Strategic Sequence
Verizon Communications Strategic Sequencing
Best Buy - BOS Proposal
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
BOS and ROS are Both Supplier Centric
Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
How to Start with BOS?
Nestle BOS Sequencing
The BOS (BOS) Sequence of Citibank
🔥Validated Instrument for Measuring BOS
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing - Exxon Mobil
BOS Success Example in India
CSR Part of BOS
eBay's BOS Strategic Sequence
First Mover Advantage / Price Maker in BOS
Six Paths Framework for Property Management Companies
Sony Playstation in Medical Field
Strategic Sequencing Education Industry for Adults
Blue Ocean Sequencing - Bank of America
Blue Ocean Strategic Sequence for Oreck Direct
Blue Ocean Strategic Sequencing - Best Buy
Blue Ocean Strategic Sequencing in Office Furniture
BP Moving From Red Ocean to Blue Ocean
Blue Ocean Strategic Sequencing - Dell
Wal-Mart Strategic Sequence
Best Practices
Visionary Leadership and BOS
Blue, Green or Even Violet Ocean Strategies
What is a Strategic Sequence?
Using BOS Inside Companies
BOS Disadvantages
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of BOS?
BOS in Small Companies
Creating a New Mental Category
Why is it called 'Blue' Ocean Strategy?
Six Paths to Moving from Red to Blue Ocean
BOS: more of the same
Porter Model vs BOS
Can a Blue Ocean Eventually Turn Into a Red Ocean?
'Purple' Ocean Strategy
The Context Determines BOS or ROS
BOS of Google
Define the Gap in the Market
Blue Ocean is Economics Failure
Special Interest Group

Do you have a keen interest in Blue Ocean Strategy? Become our SIG Leader

Blue Ocean Strategy
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 3-8-2021. All names of their owners.