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Blue Ocean Strategic Sequencing - Dell

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Blue Ocean Strategy
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Shawnda Martin
Student (University), United States

Blue Ocean Strategic Sequencing - Dell

I have been researching dell for the past several weeks in my business class and we are currently looking at the Blue Ocean strategy. I was asked to describe my sequencing of Dell and this is what I have come up with. I would appreciate any feedback, comments or anything that could help me in better understanding the process.
Buyer Utility - Dell offers exceptional buyer utility by catering to a wide market group. It is perfect for students, teachers, businesses and also personal uses meaning that Dell offers a variety of products that will fit the needs of everyone.
Price - Dell offers products with a price range that works that can fit the needs of anyone. They also offer payment options and their own credit card that will also help consumers be able to purchase the computer or laptop that will fit their needs the best.
Cost - Dell being a company that uses a lot of technology, not only is it important to be able to keep up with the newest and greatest technology, it is important to keep the price down too. By offering computers with only the basics to the computers that have the all the bells and whistles with reasonable prices, they are able to keep the costs low and consumers happy which makes Dell bring in more of a profit.
Adoption - The biggest hurdle for Dell is getting the consumers to choose their company over other companies such as Apple. Advertising, and promoting the newest, and improved technology as it is received and processed into their computers would allow the consumers to see that Dell is a high quality product with a low price.
 

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2
R.F.E. Peters, Netherlands
 

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Singapore
 

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Doets
Entrepreneur, Netherlands
 

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More on Blue Ocean Strategy:
Summary
Discussion Topics
topic Visionary Leadership and Blue Ocean Strategy
topic Purple Ocean Strategy
topic Blue, Green or Even Violet Ocean Strategies
topic Strategic Sequence: Best Practices and Pitfalls
topic Blue Ocean Strategy Disadvantages
topic A BOS is Creating a New Mental Category
topic What is a Pioneer-Migrator-Settler Map (PMS Map)?
topic Why is it Called 'Blue' Ocean Strategy?
topic BOS = Niche Market Strategy
topic Differences in BOS / ROS Cultures
topic Blue Ocean Strategy in Small Companies
topic How to Avoid Imitation of Blue Ocean Strategy?
topic Can a Blue Ocean Eventually Turn Into a Red Ocean?
topic Six Paths to Moving from Red to Blue Ocean
topic BOS is More of the Same
topic Execution Hurdles in Blue Ocean Strategy
topic The Four Actions Framework for Blue Ocean Strategy
topic Porter Model vs Blue Ocean Strategy
topic Filtering Blue Ocean Ideas: Strategic Overlays
topic Blue Ocean Strategy - Three Tiers of Noncustomers
topic Blue Ocean Strategy of Google
topic BOS and ROS are Both Supplier Centric
topic How to Start with Blue Ocean Strategy?
topic Blue Ocean Strategy - Apple
topic Blue Ocean Strategy - Buyer Experience Cycle
topic Blue Ocean Strategy: Buyer Utility Levers
topic BOS / ROS Isn't a Strategy
topic First Mover Advantage / Price Maker in BOS
topic Use CSR as Part of your Blue Ocean Strategy
topic Importance of BOS is Focus on Innovating
topic Blue Ocean Strategy for UPS
topic Blue Ocean Strategy Sequence L.L. Bean
topic BOS in Less Developed Countries
🔥 Validated Instrument for Measuring Blue Ocean Strategy
topic Blue Ocean is Economics Failure
topic Blue Ocean Strategy Sequencing for Blockbuster
topic Blue Ocean Strategy Strategic Sequence - EBay
topic Strategic Sequencing for Adult Education / Learning
topic Blue Ocean Strategic Sequencing for US Airways?
topic Blue Ocean Strategy - Best Buy
topic Blue Ocean Strategic Sequence for Amazon.com
topic Blue Ocean Strategic Sequence for Barnes and Noble
👀Blue Ocean Strategic Sequencing - Dell
topic Blue Ocean Strategic Sequencing for Delta Airlines
topic Blue Ocean Strategic Sequencing on Disney
topic Blue Ocean Strategy Sequencing - Nestle
topic The Blue Ocean Strategy (BOS) Sequence of Citibank
topic Blue Ocean Strategic Sequence for Blockbuster
topic Blue Ocean Strategic Sequencing in Office Furniture
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