What are Execution Hurdles in Blue Ocean Strategy?

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Blue Ocean Strategy > Forum > What are Execution Hurdles in Blue Ocean Strategy?

What are Execution Hurdles in Blue Ocean Strategy?
Geert ten Brink
Stumbling on the web I found there are 4 execution hurdles in Blue Ocean Strategy:
1. Cognitive
2. Motivation
3. Resource
4. Political
Who has some more info about these? Thanks.
 

     
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