Execution Hurdles in Blue Ocean Strategy

Blue Ocean Strategy
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Geert ten Brink, Netherlands

Execution Hurdles in Blue Ocean Strategy

Stumbling on the web I found there are 4 main execution hurdles in Blue Ocean Strategy:
1. Cognitive
2. Motivation
3. Resource
4. Political
That seems to make sense.
Does anyone have more info about these? Any other implementation hurdles? Thanks.



BOS Execution Hurdles

Indeed the 4 (overlapping) implementation hurdles mentioned by Kim and Mauborgne are:
THE COGNITIVE HURDLE: This involves waking employees up to the need for a strategic shift. Organizations can be almost "wedded" to the status quo. Employees or the culture of the company may believe that red oceans have served the organization well historically, so why rock the boat and try something else as risky as a BOS?
THE MOTIVATIONAL HURDLE: It's hard to motivate key executives and the entire organization to move fast and tenaciously to carry out a break from the current status quo.
THE RESOURCE(S) HURDLE: A major shift in strategy typically requires massive resources for successful execution. Resources are always limited, scarce.
THE POLITICAL HURDLE: Dissenting opinions are often not appreciated in organizations as they threaten vested interests. Messengers of bad news are often identified with the bad news itself. See the whistle blower center for more.

Jaap de Jonge
Editor, Netherlands

Blue Ocean Strategy Implementation Barriers

Perhaps as part of the motivational hurdle - there is also the aspect of COURAGE. It takes a lot of... Sign up


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