Blue Ocean Strategy - Apple




Blue Ocean Strategy
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8
Rac
Financial Consultant

Blue Ocean Strategy - Apple

I think Apple computers have demonstrated remarkable success of Blue Ocean strategies time and again by launching new products: first iMac, then iPods, then iPhones and now iPads. I hope they keep this up...
 

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4
franco scolari
Manager, Italy
 

The Blue Ocean of Apple

Apple is product wise the most concrete and "touchable" example and practical application of BOS:
Nobody was even expecting the iproduct family, clean and very blue water! Uncontaminated oceans of users that deeply changed their life styles.
Diving into Blue Ocean is the attitude of heroes, heroes of innovation and development. Thanks Steve!

 
0
R.F.E. Peters, Netherlands
 

Apple's Alleged Blue Ocean

There is a thin line between a Blue Ocean and just product differentiation and I think Apple is walking that line for a long time.
I think we should consider this and doubt if Apple really is in a Blue Ocean, or just differentiating it's product from other manufacturers.

   

More on Blue Ocean Strategy:
Summary
Discussion Topics
Visionary Leadership and Blue Ocean Strategy
Purple Ocean Strategy
Blue, Green or Even Violet Ocean Strategies
Strategic Sequence: Best Practices and Pitfalls
Blue Ocean Strategy Disadvantages
A BOS is Creating a New Mental Category
What is a Pioneer-Migrator-Settler Map (PMS Map)?
Why is it Called 'Blue' Ocean Strategy?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
Blue Ocean Strategy in Small Companies
How to Avoid Imitation of Blue Ocean Strategy?
Can a Blue Ocean Eventually Turn Into a Red Ocean?
Six Paths to Moving from Red to Blue Ocean
BOS is More of the Same
Execution Hurdles in Blue Ocean Strategy
The Four Actions Framework for Blue Ocean Strategy
Porter Model vs Blue Ocean Strategy
Filtering Blue Ocean Ideas: Strategic Overlays
Blue Ocean Strategy - Three Tiers of Noncustomers
Blue Ocean Strategy of Google
BOS and ROS are Both Supplier Centric
How to Start with Blue Ocean Strategy?
👀Blue Ocean Strategy - Apple
Blue Ocean Strategy - Buyer Experience Cycle
Blue Ocean Strategy: Buyer Utility Levers
BOS / ROS Isn't a Strategy
First Mover Advantage / Price Maker in BOS
Use CSR as Part of your Blue Ocean Strategy
Importance of BOS is Focus on Innovating
Blue Ocean Strategy for UPS
Blue Ocean Strategy Sequence L.L. Bean
BOS in Less Developed Countries
🔥Validated Instrument for Measuring Blue Ocean Strategy
Blue Ocean is Economics Failure
Blue Ocean Strategy Sequencing for Blockbuster
Blue Ocean Strategy Strategic Sequence - EBay
Strategic Sequencing for Adult Education / Learning
Blue Ocean Strategic Sequencing for US Airways?
Blue Ocean Strategy - Best Buy
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing - Dell
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
Blue Ocean Strategy Sequencing - Nestle
The Blue Ocean Strategy (BOS) Sequence of Citibank
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing in Office Furniture
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Blue Ocean Strategy
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