Blue Ocean Strategic Sequencing - Apple

Blue Ocean Strategy
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Rac
Financial Consultant

Blue Ocean Strategic Sequencing - Apple

I think Apple computers have demonstrated remarkable success of Blue Ocean strategies time and again by launching new products: first iMac, then iPods, then iPhones and now iPads. I hope they keep this up...

  franco scolari
Manager, Italy
 

The Blue Ocean of Apple

Apple is product wise the most concrete and "touchable" example and practical application of BOS:
Nobody was even expecting the iproduct family, clean and very blue water! Uncontaminated oceans of users that deeply changed their life styles.
Diving into Blue Ocean is the attitude of heroes, heroes of innovation and development. Thanks Steve!

  R.F.E. Peters
Student (Other), Netherlands
 

Apple's Alleged Blue Ocean

There is a thin line between a Blue Ocean and just product differentiation and I think Apple is walking that line for a long time.
I think we should consider this and doubt if Apple really is in a Blue Ocean, or just differentiating it's product from other manufacturers.

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