Blue Ocean Strategic Sequencing - Apple Rac, Financial Consultant, Member I think Apple computers have demonstrated remarkable success of Blue Ocean strategies time and again by launching new products: first iMac, then iPods, then iPhones and now iPads. I hope they keep this up...
The Blue Ocean of Apple
franco scolari, Manager, Italy, Member Apple is product wise the most concrete and "touchable" example and practical application of BOS:
Nobody was even expecting the iproduct family, clean and very blue water! Uncontaminated oceans of users that deeply changed their life styles.
Diving into Blue Ocean is the attitude of heroes, heroes of innovation and development. Thanks Steve!
Apple's Alleged Blue Ocean
R.F.E. Peters, Student (Other), Netherlands, Member There is a thin line between a Blue Ocean and just product differentiation and I think Apple is walking that line for a long time.
I think we should consider this and doubt if Apple really is in a Blue Ocean, or just differentiating it's product from other manufacturers.
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