Blue Ocean Strategic Sequencing - Amtrak


 
Blue Ocean Strategy > Best Practices Log in

Blue Ocean Strategic Sequencing - Amtrak
Jorja Noel, United States, Member
To get Amtrak to a blue ocean, I propose to make it a more family-friendly product with a kids’ car (similar to Disney’s kids’ activities on their cruise ships), and replacing the snack car with food franchise cars to allow for more healthy and varied food options.
My sequencing for Amtrak includes the four steps of buyer utility, price, cost and adoption hurdles (Kim & Mauborgne, 2005).
- The buyer utility for Amtrak first and foremost is that train travel contains fewer hassles than car and air travel. With the added features listed above as well as assigned seating on every trip, train travel could surpass air travel as the number one way customers travel in the country.
- The price of this service would be comparable with or slightly lower than commercial air travel; however, given the new Blue Ocean strategy, Amtrak should have no problems attracting and retaining customers.
- As for cost, Amtrak currently operates a snack or café car. With the re...Sign up
 

 























 


Special Interest Group Leader
Andrew Nelson
CEO

Blue Ocean Strategy
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2018 12manage - The Executive Fast Track. V15.0 - Last updated: 13-11-2018. All names ™ of their owners.