Blue Ocean Strategic Sequencing in Office Furniture


 
Blue Ocean Strategy > Best Practices Log in

Blue Ocean Strategic Sequencing in Office Furniture
Seth Jones, Teacher, Member
I am working on a Blue Ocean strategy for a course I am taking, and am hoping to get a bit of input on what I have developed for its sequencing.
My goal is to take a fictitious office furniture manufacturing and sales company out of the red and into the blue by changing the way the company deals with customers.
Instead of offering one size fits all solutions, Ironseat, the company in question, would work with purchasers to establish “fittings” during which employees would be able to try out a number of seating solutions selected by the purchasers to find the one that best suits them.
Additionally, Ironseat would simultaneously offer complimentary items that further assist in the creation of an ergonomically healthy workplace. The goal is to increase buyer utility by offering the potential of reduced repetitive stress injuries and ergonomics issues by giving each user a custom, tailored solution. My sequencing is as follows:
- Buyer utility: By offering customers the...Sign up
 

 
Strategic Sequencing in Office Furniture
Chan, Manager, China, Member
Jiangsu Pengcheng Weiye Furniture CO.,LTD, located in East Gate Cuiqiao Industrial Development Zone Changzhou City, Jiangsu Province, was established ...Sign up
 

 



















 


Special Interest Group Leader
Andrew Nelson
CEO

Blue Ocean Strategy
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2018 12manage - The Executive Fast Track. V15.0 - Last updated: 13-11-2018. All names ™ of their owners.