Blue Ocean Strategic Sequencing in Office Furniture

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Blue Ocean Strategic Sequencing in Office Furniture
Seth Jones, Teacher, Member
I am working on a Blue Ocean strategy for a course I am taking, and am hoping to get a bit of input on what I have developed for its sequencing.
My goal is to take a fictitious office furniture manufacturing and sales company out of the red and into the blue by changing the way the company deals with customers.
Instead of offering one size fits all solutions, Ironseat, the company in question, would work with purchasers to establish “fittings” during which employees would be able to try out a number of seating solutions selected by the purchasers to find the one that best suits them.
Additionally, Ironseat would simultaneously offer complimentary items that further assist in the creation of an ergonomically healthy workplace. The goal is to increase buyer utility by offering the potential of reduced repetitive stress injuries and ergonomics issues by giving each user a custom, tailored solution. My sequencing is as follows:
- Buyer utility: By offering customers the...Sign up

Strategic Sequencing in Office Furniture
Chan, Manager, China, Member
Jiangsu Pengcheng Weiye Furniture CO.,LTD, located in East Gate Cuiqiao Industrial Development Zone Changzhou City, Jiangsu Province, was established ...Sign up

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