Blue Ocean Strategic Sequencing - Boeing
Brandon Lute, Student (University), United States, Member
Buyer utility: Boeing has a buyer utility that reaches a smaller amount of the populace, aircraft companies. That being said, there are plenty of options for Boeing to be the best option for their customers. They consistently set aggressive delivery dates as well as offer a continuing maintenance practice that allows customers access to blueprints, maintenance drawings, and parts.
Price: the price of the aircraft is completely up to the customer. It can range from very inexpensive (in aircraft terms) to very expensive depending on the options that customers request. Also, there are deals that can be reached with the customer on multiple package options.
Cost: this is the most difficult step of the sequence due to the fact that there are several factors out of Boeing’s control. Bad parts issued from supply as well as maintainer issues can weigh heavily on the cost, but these things are planned for in the price quoted to customers.
Adoption hurdles: there are very few adoption hurdles in the airline industry.