Strategic Sequencing Education Industry for Adults

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Strategic Sequencing Education Industry for Adults
Nicole Loughlin, Member
There needs to be significant changes in the way education is delivered to adult learners. A new company could use this strategy.
Buyer utility: with high unemployment, new skills are needed by most workers to be competitive. Flexibility and convenience of online education would be attractive.
Strategic price: kept low enough that many employers could reimburse tuition. There are also student loans and grants. It is an investment for future higher earnings.
Costs: company could save a lot by not focusing on research facilities and instead, focus on imparting knowledge and skills to learners. Videos could replace lecture courses. No campus to maintain will save as well.
Hurdles: current accreditation practices may not be adequate. There is a stigma attached to degrees earned through the internet. Old school mentality is maintained by the ivory tower elitists.



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