Nintendo's Wii BOS Strategic Sequence
Get the Strategic Sequence
right," is an important part of the Blue Ocean strategy. Buyer utility, price, cost and adoption. Nintendo has been successful in meeting all the strategic requirements by the creation of Wii. This product meets the buyer's expectation from every angle. Value is defined in terms of utility to the buyer. As Steve Jobs (rip) put it best: "... It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't..."
Nintendo is not trying to convince buyers that they are receiving the best graphics, the best chip, or the brest home entertainment system. They are marketing a game system that is the most fun and that is the primary utility they receive from any game console.
Nintendo refused the complexity and added the ease of use and fun. The price is accessible to the mass of buyers and the cost to Nintendo is relatively low with a high profit margin. Adoption hurdles are non-existent for Nintendo. Everyone seems to love Wii.