Verizon Communications Strategic Sequencing
Brandon A Bazemore, Student (University), United States, Member
Verizon communications Strategic Sequence:
- Buyer utility-mobile devices unlock exceptional buyer utility in terms of convenience and entertainment. They also substantially increase buyer productivity and are deemed a necessity by many.
- Price-due to the extreme competitive industry Verizon faces, a strong attempt in providing more flexible plans for individual subscribers could help set them apart. This along with maintaining unlimited data plans and military or other discounts.
- Costs-enticing two year contracts is where Verizon makes their money so having competitive phones being offered for greater discounts or even free in conjunction withe plans could increase market share. This example pertains to select phones being offered by competitors such as the iPhone or androids.
- Adoption hurdles-consistently making headway with lobbying and attaining greater network share could perpetuate their "most reliable network" status. The largest hurdle will be the continuous price war they face with at&t and sprint.