Papa Murphy's Strategic Sequence

Blue Ocean Strategy > Forum > Papa Murphy's Strategic Sequence

Papa Murphy's Strategic Sequence
Delbert Templeton, Student (Other), United States, Member
Papa Murphy’s strategic sequence:
- Buyer Utility - as a retailer of take n bake pizzas, Papa Murphy’s provides an alternative to industry offerings. One can either order a restaurant style pizza, made to order and ready to eat, or a frozen pizza that can be taken home and consumed at a later date. Take n bakes offer the best of both worlds-a fresh pizza made to order, and consumable at the buyer’s convenience.
- Price - the pizzas are competitively priced, affordable, and within the industry norms.
- Cost - this step tells us to make sure that a profit is still attainable. The lack of ovens and related necessities produces less overhead, allowing papa murphy’s to win industry awards year after year for its profit growth.
- Adoption Hurdles - in the beginning, the owner of Murphy’s pizza lacked success because he had no prior fast food experience. As a result, he brought in the owner of Papa Aldo’s Pizza who had much fast food experience. The two combined and create...Sign up

Special Interest Group Leader
Andrew Nelson

Blue Ocean Strategy
Best Practices


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.0 - Last updated: 17-7-2019. All names ™ of their owners.