Papa Murphy's Strategic Sequence
Papa Murphy’s strategic sequence:
- Buyer Utility - as a retailer of take n bake pizzas, Papa Murphy’s provides an alternative to industry offerings. One can either order a restaurant style pizza, made to order and ready to eat, or a frozen pizza that can be taken home and consumed at a later date. Take n bakes offer the best of both worlds-a fresh pizza made to order, and consumable at the buyer’s convenience.
- Price - the pizzas are competitively priced, affordable, and within the industry norms.
- Cost - this step tells us to make sure that a profit is still attainable. The lack of ovens and related necessities produces less overhead, allowing papa murphy’s to win industry awards year after year for its profit growth.
- Adoption Hurdles - in the beginning, the owner of Murphy’s pizza lacked success because he had no prior fast food experience. As a result, he brought in the owner of Papa Aldo’s Pizza who had much fast food experience. The two combined and created Papa Murphy’s.