The Importance of Innovating

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Blue Ocean Strategy > Forum > The Importance of Innovating

The Importance of Innovating
Collaro, Analyst, Italy, Member
This model is useful because it makes managers think about breaking the rules of competition.
Aristoteles said: "You can't change the wind, you can however adjust your sails.
So let's adjust our sails to reach a blue ocean.
 

 
Innovation can be Small
Mohamed Hisham
Innovation is the key. It doesn't have to be total new product, it can be something with a minor modification to the existing product and how you market that advantage. But that small change needs to give some sort of a financial benefit or increase of speed of a existing process. Then only will it attract more customers.
 

     
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