Blue Ocean Strategic Sequencing - Best Buy

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Blue Ocean Strategic Sequencing - Best Buy
Roxy Castillo, Student (Other), United States, Member
Buyer utility. For Best Buy, I see the most compelling reason the mass of people flock there is because of the vast products and product experience the customers can get. In the gaming environment, customers can experience the game before they purchase it.
The prices are competitively priced and sometimes a bit higher. Most consumers will pay a higher price from a trusted retailer.
Cost. Best Buy has confirmed the profits are being made as they are the top retailer by exceeding analyst' forecasts in the first quarter of this year.
Adoption. Best Buy management is encouraged to change the displays to fit the individual store locations. A Houston store recognized that they had an increased international customer base so they moved the iPods and international power converters to the front of the store. This change increased the sales 67%. Most large retailers do not change displays per store assuming all stores will have the same success with the... Read more? Sign up for free
 

 
Hurdles for Best Buy
Roxy Castillo, Student (Other), United States, Member
 

 
Best Buy's Adoption
Delbert Templeton, Student (Other), United States, Member
 

     

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