Wal-Mart Strategic Sequence

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Blue Ocean Strategy > Forum > Wal-Mart Strategic Sequence

Wal-Mart Strategic Sequence
John Ferry, Analyst, United States, Member
Based on the BOS sequence, Wal-Mart (branded as Walmart since 2008) is clearly in a blue ocean: The buyer utility is obvious, peddling the most popular and essential items from a dozen different stores into one location. Rather than spend an entire day shopping, a common customer can go directly to WalMart and purchase most if not all the items on their shopping list. The price is one of WalMarts strongest suits, they have Chinese and many domestic producers leveraged to the point where they can offer unbeatable price value. The cost is also a parameter that they have down pat, with their mastery of supply chain management and overwhelming volume, there is no surprise that they rank high in the fortune 500 list. Adoption was seamless; WalMart has become as American as baseball and apple pie. Offering a wide variety of goods at very low prices draws and retains customers easily. Any thoughts from the shooting gallery? (...) Read more? Sign up for free
 

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