Wal-Mart Strategic Sequence


 
Blue Ocean Strategy > Best Practices Log in

Wal-Mart Strategic Sequence
John Ferry, Analyst, United States, Member
Based on the BOS sequence, Wal-Mart (branded as Walmart since 2008) is clearly in a blue ocean:
The buyer utility is obvious, peddling the most popular and essential items from a dozen different stores into one location. Rather than spend an entire day shopping, a common customer can go directly to WalMart and purchase most if not all the items on their shopping list.
The price is one of WalMarts strongest suits, they have Chinese and many domestic producers leveraged to the point where they can offer unbeatable price value.
The cost is also a parameter that they have down pat, with their mastery of supply chain management and overwhelming volume, there is no surprise that they rank high in the fortune 500 list.
Adoption was seamless; WalMart has become as American as baseball and apple pie. Offering a wide variety of goods at very low prices draws and retains customers easily.
Any thoughts from the shooting gallery?...Sign up
 

 
BOS WalMart
farooq omar, Strategy Consultant, Pakistan, Member
True, I agree that their strengths comes from the supply to reap the benefits of creating more cost/financial leverage to offset their rivals.
On...Sign up
 

 
Walmart BOS
Joanne Castillo, Entrepreneur, United States, Member
I agree Walmart is a great Blue Ocean company who has ranked the fortune 500 for the second year in a row--and the eighth time this decade. They have ...Sign up
 

 















 


Special Interest Group Leader
Andrew Nelson
CEO

Blue Ocean Strategy
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V15.0 - Last updated: 14-12-2018. All names of their owners.