This Isn't Strategy?

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This Isn't Strategy?
Philip Oldfield, Member
This could be a few things but, strategy, really? It's a process at best either, deliberate (ROS) or emergent (BOS). It could be a question for managers to ponder in forming strategy. Arguably those in mature industries with strong market presence could and should identify with both aspects of ROS, BOS, however those just entering the marketplace unless squarely in the bos, may struggle with the principles in ROS. I believe that the ROS/BOS once you begin on the path of understanding your market can only help define your strategy which inevitably will sit in one of the four, classical, evolutionary, processualist or systemic which pretty much cover all strategies.

Teach a man to Fish
Andrew Nelson, SIG Leader
Philip - maybe I misunderstand you, but it seems to me you are placing an unrealistic expectation on the book.
Of course the book, or the method is not "a" strategy it is "a" process. But a process that is designed to assist in systematizing the development of strategy for blue oceans.
The book is not a single strategy. it's like you are complaining that the Wright brothers did not show us how to fly all planes, they just showed us how to fly one plane.

Deliberate or Emergent, Its a Choice of Strategy Creation
Foo K T, Member
I agree with Philip that all forms of strategy origins in the world rests along a band from deliberate (aggressive calculated acts to compete) towards emergent (arising from within the organization, sometimes by chance or accidental).
This range of the strategy process comfortably explains how and when an organization can elect to move between a ROS and a BOS or stay in either one.
We thank the contribution by Richard Whittington's book on 'What Is Strategy and Does It Matter?'.



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