Deliberate or Emergent, Its a Choice of Strategy Creation
Foo K T, Director, Malaysia
I agree with Philip that all forms of strategy origins in the world rests along a band from deliberate
(aggressive calculated acts to compete) towards emergent
(arising from within the organization, sometimes by chance or accidental).
This range of the strategy process comfortably explains how and when an organization can elect to move between a ROS and a BOS or stay in either one.
We thank the contribution by Richard Whittington's book on 'What Is Strategy and Does It Matter?'.