BOS / ROS Isn't a Strategy

Blue Ocean Strategy
Knowledge Center


Philip Oldfield
Project Manager, United Kingdom

BOS / ROS Isn't a Strategy

This could be a few things but, strategy, really? It's a process at best either, deliberate (ROS) or emergent (BOS). It could be a question for managers to ponder in forming strategy. Arguably those in mature industries with strong market presence could and should identify with both aspects of ROS, BOS, however those just entering the marketplace unless squarely in the bos, may struggle with the principles in ROS. I believe that the ROS/BOS once you begin on the path of understanding your market can only help define your strategy which inevitably will sit in one of the four, classical, evolutionary, processualist or systemic which pretty much cover all strategies.


Andrew Nelson
CEO, Australia

Teach a man to Fish

Philip - maybe I misunderstand you, but it seems to me you are placing an unrealistic expectation on the book.
Of course the book, or the method is not "a" strategy it is "a" process. But a process that is designed to assist in systematizing the development of strategy for blue oceans.
The book is not a single strategy. It's like you are complaining that the Wright brothers did not show us how to fly all planes, they just showed us how to fly one plane.

Foo K T
Director, Malaysia

Deliberate or Emergent, Its a Choice of Strategy Creation

I agree with Philip that all forms of strategy origins in the world rests along a band from delibera... Sign up


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